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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

35:05

260. Confirmation Bias - I Knew It! (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2023/02/07

Today’s episode is all about confirmation bias. My oh my, what an important topic when it comes to applying behavioral science to life and work. You have likely heard the term “confirmation bias” before, whether you heard this episode when it first aired back in May of 2020 or not, as this is one of those concepts that gets thrown around a bit. It is easy to understand on the surface, but the depth of its importance and impact isn’t always realized. Because our brains function largely on

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57:11

259. Cognitive Semiotics and Metaphors with Sarah...

The Brainy Business | Understanding the Psychology of... ·

2023/02/03

In today's conversation, I am joined by Sarah Thompson, a behavioral designer at Live Neuron Labs, who has a master's in cognitive semiotics. Don't worry, we are going to have lots of conversation today about what cognitive semiotics is and why it matters. The first thing I want to set the stage on is to get you thinking about metaphor. Now, this isn't the first time we are talking about metaphors (or semiotics) on the show, but today we are talking about how important metaphor really is when it

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27:19

258. Making Concepts Tangible: An Introduction to...

The Brainy Business | Understanding the Psychology of... ·

2023/01/31

Today’s episode is all about making concepts tangible (what that means and why it matters in life and business). I am so excited to refresh this episode for you today because it shows how I was excited about something I didn’t have a word for several years ago, but was already searching for. Now I know this was at the root of my interest in cognitive semiotics, something we are digging into on this coming Friday’s episode with Sarah Thompson. Cognitive semiotics may sound super technical, but it is

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01:03:42

257. Happier Hour with Cassie Holmes

The Brainy Business | Understanding the Psychology of... ·

2023/01/27

In today's conversation, I am joined by Dr. Cassie Holmes. Her fantastic book Happier Hour was named a "must-read" of 2022 by Forbes AND by the Next Big Idea Club. The Washington Post also profiled it as one of their best health books read and recommended by experts in 2022. Cassie is a Professor at UCLA’s Anderson School of Management. Her research examines how focusing on time (rather than money) increases happiness, how the meaning of happiness changes over the course of life, and how much

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46:44

256. Incorporating Habits Into Your Business Strategy...

The Brainy Business | Understanding the Psychology of... ·

2023/01/24

Habits are foundational to everything we do. When we think about habits we tend to think about the “bad” ones, things we want to change but there is so much more to it. Our brains run on habits, and without them, we couldn’t function. Many episodes of this podcast that have been dedicated to habits and related topics throughout the years, and this is the first one, which originally aired in the fall of 2019. Since then, I’ve interviewed habits expert Wendy Wood and discussed habits with Richard

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38:03

255. Your Favorite Episodes of 2022

The Brainy Business | Understanding the Psychology of... ·

2023/01/20

2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments from the year. I traveled to Amsterdam to speak at the fantastic IIEX Europe conference (thank you Greenbook!) and launched my second book, What Your Employees Need and Can’t Tell You, with an in-person event and book signing. I was honored to be a runner-up in three categories of the Habit Weekly Awards this year and was an honoree on Greenbooks Future List, as well as the

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35:33

254. Partitioning: Why Size Matters (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2023/01/17

I love partitioning! It is such an under-discussed concept, which is why I decided to refresh this episode from 2019 for you here today. Partitioning is closely related to friction or sludge, but it isn’t exactly the same. While an experience that has partitions may be creating friction/sludge, it isn’t just about that. And, it isn’t always about reducing it. Sometimes, adding a partition is really useful when you want someone to stop and think. I’ll get into that more as we dig into the episode.

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53:57

253. Define & Apply Framework, with Troy Campbell

The Brainy Business | Understanding the Psychology of... ·

2023/01/13

You’ve heard him before discussing the “Science of Cool” in 2021, and I’m thrilled to say that Dr. Troy Campbell is back. And, because it’s fun to keep things interesting, Troy and I are flipping the script in today’s episode. What does that mean? Troy is here to showcase his Define & Apply Framework, something he does with clients in his role as Chief Scientist at On Your Feet and has done in the past with his work -- including spots he has held with Disney, Netflix, Nike, and as a professor at

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33:55

252. Priming (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2023/01/10

Today’s episode is all about priming. This is something I talk about all the time, so if you have heard me speak or have read my books, or have been listening to the podcast for a while, chances are this isn’t the first time you are hearing about this concept. Next to framing it is probably the thing I talk about the most. While framing’s lesson is that how you say something matters more than what you say, priming shows us that whatever happens just before a moment of decision or action is very

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47:04

251.The Fun Habit with Mike Rucker

The Brainy Business | Understanding the Psychology of... ·

2023/01/06

In today's conversation, I am joined by Dr. Mike Rucker, author of the brand new book, The Fun Habit, which just came out a couple of days ago on January 3, 2023. Mike is an organizational psychologist and charter member of the International Positive Psychology Association whose work has been published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and health have been featured in The Wall Street Journal, The Washington Post, Fast Company, The

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17:27

250. Temptation Bundling: Your Secret To Success...

The Brainy Business | Understanding the Psychology of... ·

2023/01/03

Today’s episode is all about temptation bundling, and before we talk about what that is, can we take a minute to celebrate the milestone that is this episode?! This is the 250TH EPISODE of The Brainy Business podcast!!! What an amazing way to kick off 2023. I would love to say that I planned it that way, but it was more serendipitous than anything (I think that’s how we know it was meant to be). One thing that has allowed me to write, record and set up 250 episodes (along with everything else I do

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01:03:07

249. Using Motivation and Happiness Science to Make...

The Brainy Business | Understanding the Psychology of... ·

2022/12/30

Happy (almost) New Year! This is the last episode of 2022, coming out on December 30 – and what a year it has been! My second book, What Your Employees Need and Can't Tell You came out in October, and I got to do a book signing at the Sam's Club Auditorium which was amazing! I also got to speak at some amazing conferences, including travel to Amsterdam and for multiple groups in Latin America, had students from around the world in the certificate program at Texas A&M, got to work with amazing

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32:49

248. How to Set, Achieve & Exceed Brainy Goals...

The Brainy Business | Understanding the Psychology of... ·

2022/12/27

Today’s episode is all about brainy goals — how to set them and think about them to put you on a path to success, instead of inadvertently setting yourself up to fail. Now, you would never intentionally set up goals that won’t work out, but our brains are programmed in a way that makes it so we consistently stack the cards against ourselves. We try to do too much, spread ourselves too thin, rely on willpower to get us through, and don’t understand the importance that tiny habits play in our ability

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45:32

247. A More Just Future, with Dr. Dolly Chugh

The Brainy Business | Understanding the Psychology of... ·

2022/12/23

In today's conversation, I am joined by Dr. Dolly Chugh. Dolly is a social psychologist and management professor at the New York University Stern School of Business where she teaches MBA courses in leadership and management. Dolly is well-known for her teaching and facilitation skills. She was one of six professors chosen from thousands at New York University to receive the Distinguished Teaching Award in 2020 and one of five to receive the Dr. Martin Luther King Jr. Faculty Award in 2013. Dolly’s

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35:23

246. Past, Present, and Future Biases (Refreshed...

The Brainy Business | Understanding the Psychology of... ·

2022/12/20

Today’s episode is another refresh from the series I did on “All the Biases” back in 2019. Two weeks ago on episode 242 we had the one on numbers-based bias called “Math is Hard” and this week is all about time. It focuses on the past and the future and how we don’t look at them in the same way, and how that can impact our behavior (it isn’t always the same and our preferences definitely change when we are looking forward versus backward) and how this changes the way we value things and so much

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50:55

245. Behind the Scenes of Behavioral Scientist and...

The Brainy Business | Understanding the Psychology of... ·

2022/12/16

In today's conversation, I am joined by Evan Nesterak, the co-founder and editor-in-chief of Behavioral Scientist, a nonprofit digital and print magazine that examines the world through the science of human behavior. Previously, he led the Mindset Assessment Project, an initiative designed to bring rigorous psychological research into the world of sport and worked with Angela Duckworth at the University of Pennsylvania on character development research. This is such a fun conversation, where Evan

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31:39

244. Decision Fatigue (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2022/12/13

Decisions are everywhere — we are making them all day long. Even if you know you are making a lot of decisions, you probably don’t grasp the full weight of them. Think about yesterday, how many decisions can you remember making? How many decisions do you make on an average day? Research shows that people make 35,000 decisions every single day! Can you believe it? Clearly, the bulk of those are done subconsciously as we couldn’t exist if we had to do all of those on a conscious level. So, how do we

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34:47

243. Is “The Devil You Know” Really Better? Ambiguity...

The Brainy Business | Understanding the Psychology of... ·

2022/12/09

Today is all about the aversion that humans have to uncertainty and ambiguity, our fear of the unknown, and how it can cause us to choose something we are familiar with even though it may not be in our best interest. While this can often align with risk aversion, they are not the same thing, and while they do often correlate, they don’t have to. More on that, and of course, loss aversion and inequity aversion – all the aversions – on the show today, but because this is a concept I’m guessing you’ll

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37:31

242. Biases -- Math Is Hard (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2022/12/06

Today’s episode is one that originally aired on June 14, 2019, as part of an 8-part series I called “All the Biases” which took hundreds of biases and sorted them into different categories. Because our brains are complex interconnected webs, this could have been done in many ways and the biases mentioned could belong in multiple areas. I selected groupings based on what I thought would make the most sense to this audience and applying the information about our biased brains into business. This

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46:21

241. Behavioral Science in the Wild with Dilip Soman

The Brainy Business | Understanding the Psychology of... ·

2022/12/02

In today's conversation, I am joined by Dr. Dilip Soman, coauthor of Behavioral Science in the Wild. Dilip is a Canada Research Chair in Behavioural Science and Economics and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. His research is in the area of behavioral science and its applications to consumer well-being, marketing, and policy. He has written multiple books including The Last Mile, The Behaviorally Informed Organization, and Behavioral Science

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