x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

32:26

6 Marketing Opportunities That A.I. Unlocks For...

Marketing Against The Grain ·

2023/01/17

Is A.I. the next iPhone or the next internet? Kipp and Kieran dive into how A.I.’s innovation will turn into HUGE business opportunities for marketers. Press play to learn how businesses exploded in a time of new technology, How A.I. will help you iterate toward your goals, get rid of blockers, even out the bias, and ideate on AI tools that could change our everyday life. If you like this episode, listen to our episode - 6 A.I. Tools That Will Save You 1-Hour/Day

en

33:55

HubSpot & Zapier CMOs Share Their Career Advice For...

Marketing Against The Grain ·

2023/01/12

How do you know when it’s time to pivot in your marketing career? Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, what you should be prioritizing in your role, going beyond your capabilities, Kieran’s strategy when changing roles (Bezos Framework), how overthinking could kill your career, and a MAJOR update. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

en

25:36

5 Lessons from MrBeast for Marketers

Marketing Against The Grain ·

2023/01/10

MrBeast is not only the best YouTuber in the world but also the best marketer. Kipp and Kieran go on a deep dive into the 5 tactics MrBeast used to become the best marketer in the WORLD and how you can apply them to your business. Press play to listen: How he used Spider-Man’s voice to go international with his content, how he used Squid Games' virality to integrate with his audience’s culture, how he obsesses over the right hook to get the most impact, and so much more. We’re on Social Media

en

32:24

7 Marketing Trends & Opportunities for 2023

Marketing Against The Grain ·

2023/01/05

Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that their combined market share has been under 50% since 2014. What does that mean for the future of advertising? Kipp and Kieran dive into their predictions for 2023 - so you can get ahead of the game. Press play for predictions on how TikTok regulations will crown YouTube #1, traditional newsletters will decline, will Microsoft join the search space? will NFTs become more mainstream? Will SEO slow down

en

42:55

How To Get Your First 10,000 Followers On Twitter w/...

Marketing Against The Grain ·

2023/01/03

Great writing is an extremely important skill set to have. Here’s why. Dickie Bush joins Kipp and Kieran to dive deep into the writing rabbit hole. Press play to learn how writing can transform your business, curation vs. creation, frameworks to build an audience through writing, how to come up with interesting ideas, and if it’a better to have influence or reach? About Dickie Bush Dickie Bush is a digital writer and Captain of Ship 30 for 30—a cohort-based course that has helped over 5,600 start

en

11:11

The Future Of Search in 2023 & Beyond (Hint: it’s not...

Marketing Against The Grain ·

2022/12/29

Is this Google’s first existential crisis? Kipp and Kieran dive head first into the world of search and how it’s changing dramatically. Press play to learn how AI will disrupt Google, the importance of discovery (and how it may completely change in the future), and how AI will forever change the way we search. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter:

en

25:17

How Liver King Fooled The World With Great Marketing

Marketing Against The Grain ·

2022/12/27

Sometimes marketing is so good, it makes you lie to yourself. Kipp and Kieran dive into the logistics of how marketing makes us lie to ourselves. Press play to learn why storytelling is CRUCIAL, what criteria make people lie to themselves, how Liver King lied to the world to make millions with great marketing, and real-life examples such as Fast Checkout, FTX, and Sam Bankman Fried. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

en

34:45

5 Huge Trends That Will Change Marketing In 2023

Marketing Against The Grain ·

2022/12/22

Google AdWord's cost per lead has increased by 91%. Kipp and Kieran get into a heated debate over the channels and tactics you use and how they are going to evolve in 2023. Press play to learn how to think about advertising, search, and email in the future and a behind-the-scenes look at how the world of marketing is on this precipice of massive change (and how you can get ahead). We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

en

36:04

How To Start A Cult Brand | Lessons From Peloton,...

Marketing Against The Grain ·

2022/12/20

What can a cult leader teach an entrepreneur? It may be more than you think. Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the core principles of being a cult brand, why today is a great opportunity to build a cult brand, and a brief history of cults and how those characteristics can turn YOUR business into the next cult brand. Links Mentioned The Culting of Brands by Douglas Atkin

en

10:49

6 A.I. Tools That Will Save You 1-Hour/Day

Marketing Against The Grain ·

2022/12/16

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level. Press play to listen to how these tools will uplevel you and your team with the power of AI through file organization, content marketing, memorizing your online search, and more! AI tools mentioned: MEM AI https://get.mem.ai/ Interior AI https://interiorai.com/ PepperContent https://www.peppercontent.io/ Heyday https://heyday.xyz/ Windsor https://www.windsor.io/ Boomy

en

26:41

How To Sell Big Ideas.

Marketing Against The Grain ·

2022/12/15

Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock: How to structure problems into opportunities The power of simplification Kipp and Kieran’s personal process on how YOU can sell yourself Kieran’s SECRET SAUCE to pitching yourself to success We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter:

en

43:02

How To Be #1 In Your Industry | Lessons From MrBeast,...

Marketing Against The Grain ·

2022/12/13

In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that? Christopher Lochhead joins the show to talk ALL about category creation: what does the rise of influencers/individual brands mean for category creation Creating a personal brand is bull**** Is being a content creator a real business? Have we monetized marketing & entrepreneurship stupidity at scale? Why comparison marketing is trash About Christopher

en

27:14

Marketing Execs React To The Netflix Pepsi Documentary

Marketing Against The Grain ·

2022/12/08

How do you build differentiation for a commoditized product? Kipp and Kieran get into the logistics of the Cola wars. Press play to find out: Focus on your audience vs. product values/features Comparison marketing in an undifferentiated world Which Cola company pioneered influencer marketing How to attach your brand to pop culture to create more relevancy If you like this episode, check out our episode with Steph Smith on the future of businesses in AI! https://link.chtbl.com/YJ8gm3Jq We’re

en

31:54

This OpenAI Update Is Going To Replace Google Search...

Marketing Against The Grain ·

2022/12/06

Chat GPT just became public - what does this mean for Google search? Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for its money. Press play to find out how AI is going to change the relationship between publishers, the logistics of Google’s monetization model, how AI will open peoples’ creativity, and more! About Ben Tossell Founder of Makerpad, a software that teaches anyone how to build their ideas, without writing

en

24:28

Breaking Down Airbnb’s Brand Marketing Strategy

Marketing Against The Grain ·

2022/12/01

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that? Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand: how you can invest in your brand with measurables/unmeasurables frameworks to capture/create demand doubling down on skills that you have and leaning into your team's strengths We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

en

18:29

How Bob Iger Took Disney’s Stock from $50B to $275B

Marketing Against The Grain ·

2022/11/29

Can Bob Iger save Disney from their downward spiral? Kipp and Kieran are back with unsolicited business advice for Bob Iger and Disney. Press play to discover what business moves have paid off for Disney, which business moves are killing Disney, and tips on how they can rise up from their downfall and make an even bigger splash. Links mentioned: Kieran’s viral tiktok https://www.tiktok.com/@matgpod/video/7166969654471200046?is_copy_url=1&is_from_webapp=v1 We’re on Social Media! Follow us for

en

15:31

The #1 Turkey Marketing Campaign For Thanksgiving 2022

Marketing Against The Grain ·

2022/11/24

This company used its creative marketing skills to become #1 in Turkeys through this strategy. Kipp and Kieran are here for a thanksgiving themed episode, with major business takeaways. Press play to find out the strength in playing into nationwide events, understanding your customers’ pain points, problem-solving for those pain points, and creating genius branding. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

en

34:22

The Future Of A.I. Businesses With Steph Smith

Marketing Against The Grain ·

2022/11/22

Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work for marketing teams or individuals, and will standalone AI companies sink or swim? About Steph Smith Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. She spearheaded the creation of the Creator Program as a Director of Marketing

en

31:43

How The Best Companies Pivot During A Bad Recession

Marketing Against The Grain ·

2022/11/17

The world seems like it’s falling apart, here’s what marketers should do next. Kipp and Kieran give you the upside on an economic downturn and how YOU can turn it into a massive opportunity. Press play to find out how a recession is a great time to build a business, less competition creates new advantages, and learn how these real companies took risks that made them LEGENDARY. Links Mentioned: Rich Roll Podcast episode on trauma https://www.richroll.com/podcast/paul-conti-705/ We’re on Social

en

31:35

6 Marketing Ideas To Take Athletic Greens From $120M...

Marketing Against The Grain ·

2022/11/15

How do you create value through business content? Kipp and Kieran are back with the 2nd part to half-baked marketing ideas - where you can take their ideas and apply them to your OWN marketing strategy. Press play to learn how to leverage partnerships that will accelerate your business, play the SEO game to your advantage, tap into your value proposition, create credibility in your products, and more. If you haven’t listened to part 1 of Half-Baked Marketing Ideas, catch up here:

en

386 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...