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PODCAST

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don"t apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you"re a startup founder, or a seasoned expert, you"ll find the

business marketing

All Episodes

00:38:05

Boosting Sales with Shorter, Sharper WhatsApp Messages

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/17

In today's fast-paced digital world, attention spans are shrinking. Long, rambling messages are often skimmed, ignored, or simply lost in the noise. This is especially true on platforms like WhatsApp, where brevity and clarity are key to effective communication. Recently, I had the opportunity to dive deep into this concept through a live case study. While filming a documentary for the British Council on Sustainable Business in Nigeria, I encountered a business owner using WhatsApp to communicate

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00:25:53

Cultivating Your Online Persona: Balancing Privacy...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/16

In a recent podcast episode, I delved into a topic that's increasingly relevant in our digital age: the delicate balance between personal privacy and the necessary visibility for business growth. This discussion stemmed from a follow-up to a previous episode where I outlined my research stack for gathering information about potential contacts – a process that often involves using tools like Truecaller and general online searches. The catalyst for this conversation was a listener who, after trying

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00:25:33

The Professor Entrepreneur: Mo Ibrahim, Jack Ma, and...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/15

In Nigeria, a common narrative persists: those excelling in academics are destined for the lecture hall, not the boardroom. The "first-class mind" is often seen as ill-equipped for the cutthroat world of business. But is this perception accurate? Today, I want to challenge this stereotype, drawing inspiration from global figures like Mo Ibrahim and Jack Ma, and a remarkable Nigerian NYSC listener who's proving that academic prowess and entrepreneurial spirit can indeed coexist. Recently, I

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00:33:57

Understanding Network Marketing & Online Advertising...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/14

The world of network marketing, also known as multilevel marketing (MLM), is constantly evolving. Traditionally, building a network relied heavily on personal connections – friends, family, and acquaintances. But in today's digital age, the question arises: can you effectively leverage online advertising to grow your network marketing business? Let's delve into the intricacies of this approach, exploring the possibilities and potential pitfalls. What is Network Marketing? Before we dive into

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00:22:54

The Personal Touch: Research Strategies for Effective...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/13

In today's fast-paced digital world, it's easy to fall into the trap of treating contacts as mere numbers or email addresses. But behind every phone number and inbox is a real person with unique needs and preferences. That's why injecting a "personal touch" into your business communication is more crucial than ever. I've found that a simple research stack can transform cold outreach into warm, engaging conversations. It's about going beyond the generic and demonstrating that you've taken the time

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00:30:29

Why Are They Ignoring Me? Understanding Client Silence

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/13

Why Clients Ghost & How to Prevent It: A Service Professional's Guide

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00:34:15

Sweet Success & Solid Structures: Launching...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/12

The Entrepreneur's Blueprint: Choosing, Validating, and Selling Your Business Idea

en

00:17:29

Stop Interrupting, Start Engaging: Problem-Based...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/11

Stop Interrupting, Start Engaging: Problem-Based Sales Strategies

en

00:15:28

Corporate Accounts: Building Trust and Credibility...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/11

Corporate Accounts: Building Trust and Credibility with Your Clients

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00:21:52

Selling Yourself: Job Interviews, Follow-Ups, and...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/10

Selling Yourself: Job Interviews, Follow-Ups, and Building Lasting Connections

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00:28:35

The Power of Referrals: How to Get Them and Land More...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/10

Referrals are the lifeblood of many successful businesses. A warm introduction can cut through the noise, build instant trust, and significantly increase your chances of landing a new client. But how do you effectively leverage the power of referrals? In a recent podcast episode, I delved into this topic, sharing insights from my own experiences and those of my sister-in-law. Understanding Referrals in a Nigerian Context Let's start with a clear definition: a referral is any connection someone

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00:24:33

Stop Wasting Meetings: Qualify Before You Schedule

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/10

We've all been there. You get an email or a message: "Let's schedule a meeting to discuss how I can help you." Sounds promising, right? But what if you don't even know who this person is, or if their services are relevant to your needs? This happened to me recently, and it highlighted a crucial lesson in sales and business development: qualify before you schedule. I recently received a pitch from someone offering YouTube video optimization and editing services. They had discovered my YouTube

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00:40:54

The Perfume and Body Oil Business: Overcoming...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/07

I recently recorded a podcast episode that was intended to be a conversation with Divine, a dedicated entrepreneur selling perfumes and body oils in a bustling university town in Nigeria.Unfortunately, our schedules didn't align, and the conversation didn't happen. However, the insights I prepared for Divine are too valuable to keep to myself, so I’m sharing them here. Divine's primary challenge revolves around customer acquisition. He's tried various strategies, including posters, flyers, and

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00:11:49

Building Businesses: The Priority of Courage Over...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/06

Starting a business is a thrilling yet daunting experience. It's a leap into the unknown, a journey filled with both excitement and apprehension. Many aspiring entrepreneurs grapple with the question: "Do I have what it takes?" Often, this translates to "Do I have enough confidence?" But what if the key isn't confidence, but something more fundamental: courage? In a recent podcast episode, I delved into the crucial distinction between courage and confidence, and why, particularly for new business

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00:31:19

Building Businesses & Exporting Charcoal: Your...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/05

Recently, I had the opportunity to answer some insightful questions from listeners on my live radio show, and I wanted to share those discussions here. We tackled everything from the fundamental principles of building a successful business to the intricacies of exporting charcoal. Let's dive in! Chimisi Business Wisdom: Systems, Timeframes, and Trust First up, Chimisi called in with a powerful message: business isn't as daunting as many people believe. He emphasized that success hinges on

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00:17:11

Dominate Your Backyard: Why Local Marketing Drives...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/04

In today's hyper-connected world, it's easy to get swept up in the idea of a global market. With the internet at our fingertips, we often forget that for most small and medium-sized enterprises (SMEs) and self-employed professionals, business is primarily local. Think about it: Apple and Samsung can afford to think globally, manufacturing in Asia and selling in Africa. But for your average service provider or retail shop, your ideal customers are likely right in your neighborhood. The Local

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00:34:52

Stop Mass Messaging, Start Connecting: The Service...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/03

Stop Mass Messaging, Start Connecting: The Service Provider's WhatsApp Strategy

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00:24:45

Closing Deals and Avoiding Disasters: The Feedback...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/02

Closing Deals and Avoiding Disasters: The Feedback Formula

en

00:30:51

The Human Touch: Selling Services Beyond the Price Tag

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/01

Recently, I found myself in a situation that highlighted a crucial lesson for anyone in the service industry, especially those in the event space. A close friend's mother had passed away, and given my past experience with event photography, they asked for my assistance in finding photo and video providers.I reached out to my network, connecting with talented photographers and videographers in Imo State who could also provide drone and livestreaming services. After gathering information, I advised

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00:40:30

NYSC to Entrepreneur: How Cynthia Found Her Voice and...

Sales For The Nigerian Business Person: The Sales and... ·

2025/02/27

I recently had the privilege of speaking with Cynthia (not her real name), a remarkable young woman who's currently navigating her mandatory National Youth Service Corps (NYSC) year in Lagos, Nigeria, while also building her own business. Her journey is a testament to the power of perseverance, adaptability, and the importance of finding relevant, local business advice. Cynthia, a recent law graduate, helps entrepreneurs register their business names and entities with the Corporate Affairs

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