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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:28:42

Alison Ver Halen: Stand-Out Writing for Your Law Firm...

BE THAT LAWYER ·

2023/03/09

In this episode, Steve Fretzin and Alison Ver Halen discuss:Tools for the readability of your content. Benefits of writing as a lawyer. How to use (and how NOT to use) ChatGPT. Getting people to read your blog. Key Takeaways:Legal writing and marketing writing utilize two different parts of your brain. Utilizing ChatGPT (or another AI) to write for your website, articles, or blog can be problematic as it scans other content on the internet and uses that to create its writing. Own your content

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00:40:58

BE THAT LAWYER LIVE Coaches Corner Part 2

BE THAT LAWYER ·

2023/03/06

In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:Client, prospect, and networking follow-ups.Beyond the billable hour.Crossmarketing and solving the problems your clients are having.Specializing versus generalizing. Key Takeaways:People want to do business with people. You don’t need to use specific marketing language when talking to prospects.Increasing your rates will not run your clients off. If they see your value, they will continue to pay you with no

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00:28:59

BE THAT LAWYER LIVE Coaches Corner Part 1

BE THAT LAWYER ·

2023/03/02

In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:Staying consistent in your business development amidst the whirlwind of life.The top automations that are saving automations time.Scheduling made easier.Removing email as a friction point. Key Takeaways:Block time for you and your tasks, not just to accommodate others.Your calendar communicates your values. What you schedule time for is what you value the most.Consider listing out a singular date option, then

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00:33:54

Joe Brocato: Happiness and Authentic Relationships

BE THAT LAWYER ·

2023/02/27

In this episode, Steve Fretzin and Joe Brocato discuss:Pursuing your passions, belief in yourself, and having a determination to succeed. Living authentically with balance in your work and passions.Conveying confidence.The three pillars of relationships. Key Takeaways:If you want to have a great book of business, you need to be a great lawyer first.Be who you are and have confidence in your ability and your desire to help your clients.You can be nice and be friends without needing to make a

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00:31:19

Josh Fitch: Developing Your Networking Army

BE THAT LAWYER ·

2023/02/23

In this episode, Steve Fretzin and Josh Fitch discuss:Taking educated risks. How Josh started his own firm directly out of law school. Networking as an allyship. Having a fit with you, your client, and your employees. Key Takeaways:Having a partner takes away some of the isolation of running a firm alone. It also gives you a time to share in the victories and strengthen each other through the trials. Have a contract for your partnership, but also have written agreements as to what is expected from

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00:31:29

RJ Curcio: Networking in a Multi-Generational Industry

BE THAT LAWYER ·

2023/02/20

In this episode, Steve Fretzin and RJ Curcio discuss:Growing up surrounded by lawyers. Being a millennial lawyer.Keys to getting a strong book of business in a transactional field of law. Adapting the modern workplace to the workforce in your company. Key Takeaways:The way law firms were run in the 1950s was very different from how they are run today. Learn from the other generations, in both directions. A lot of personal injury attorneys get their clients via referrals from other attorneys

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00:35:49

Ellen Freedman: What You Need to Know as a Solo

BE THAT LAWYER ·

2023/02/16

In this episode, Steve Fretzin and Ellen Freedman discuss:Learning and growing in all aspects of your law firm.Going out on your own as a solo firm.The automations and technologies that lawyers should implement in their business.The best approach to hiring and the growing trend of going virtual. Key Takeaways:Your best work never happens immediately, especially when trying something new. Keep a good attitude and keep trying at your business development and networking.Do your own needs analysis when

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00:30:55

Steph Vaughan-Jones: Lessons from the Quotes of the Show

BE THAT LAWYER ·

2023/02/13

In this episode, Steve Fretzin and Steph Vaughan-Jones discuss:Hiring the right people for the right job.Being flexible to find success.Getting closer to your customer.Developing relationships and developing leaders. Key Takeaways:People fear mistakes - that is why they don’t take risks. Mistakes are not a failure, they are a chance to learn and further your success.Recognize the potential in the people on your team. If you put them in the right role, they will shine.Stay close to your client - ask

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00:35:20

Jordan Spear: Marketing for Your Unique Law Firm

BE THAT LAWYER ·

2023/02/09

In this episode, Steve Fretzin and Jordan Spear discuss:Common pitfalls lawyers make in digital marketing. The unique challenges to marketing for your unique way of doing business. Creative content creation to stand out in the market. What to look for in a marketing agency. Key Takeaways:Marketing can help you to stabilize your inflow pipeline and allows you to bring in clients beyond just the referrals. Every law firm sees their business differently, even when they are in the same practice area

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00:36:27

Mark Bullock: Marketing with Exceptional Video Content

BE THAT LAWYER ·

2023/02/06

In this episode, Steve Fretzin and Mark Bullock discuss:Addressing more than just the logistical and legal side of your client's cases. Why do lawyers hesitate to delve into social or video. Secrets to making great video content. Getting tons of content from one video. Key Takeaways:99.99+% of people will not go on video. YouTube is not the 11 o’clock news, it is people authentically talking to people. Have a conversation on camera as if you are speaking to a person, not speaking to an inanimate

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00:41:38

Marco Brown: Growing Your Firm Without Spending a Dime

BE THAT LAWYER ·

2023/02/02

In this episode, Steve Fretzin and Marco Brown discuss:Figuring out the business of law for survival.Key systems for success at your firm.Marketing and sales for lawyers.Becoming a student of the sales game. Key Takeaways:You have to want success. Wanting to be a good lawyer is the bottom of the barrel. You need to also want to have monetary success.When you make more money, you can help more people.Sales is important, not a dirty word. You can’t service those you could help if you don’t have any

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00:33:32

BE THAT LAWYER LIVE Coaches Corner Part 2

BE THAT LAWYER ·

2023/01/30

In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:Strategies to build a network when you’re away from the city. LinkedIn and being a thought leader. Getting out of the net of the friend zone. Making the pitch and getting the sale. Key Takeaways:Staying in touch with people is all about authentic reasons. Even from a distance, invite people, introduce people, be involved, and share your insights. Create valuable content that is both educational and inspirational. When

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00:36:27

BE THAT LAWYER LIVE Coaches Corner Part 1

BE THAT LAWYER ·

2023/01/26

In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:Time management and business development. Finding focus when you’re having a hard time focusing. Getting in front of the decision-makers. Knowing when to hire an associate. Key Takeaways:Get a bigger impact out of everything you do in marketing. All aspects of what you do should be working in tandem to give you more content with less time. Make your to-do list the night before and mark your must-do tasks in order of

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00:33:11

Tracy Coenen: Becoming a Trusted Connector

BE THAT LAWYER ·

2023/01/23

In this episode, Steve Fretzin and Tracy Coenen discuss:How Tracy got into forensic accounting and how it can help in your law field.Being a valuable connector. Time blocking and being strategic with your networking, referral sources, and other business development. The importance of touch points with your clients. Key Takeaways:If you have an extensive network of professionals, it will help you look like a hero to your clients as you can direct them to additional resources that can help solve

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00:35:31

Michael Strauch: Emotion-Driven Consultations and Intake

BE THAT LAWYER ·

2023/01/19

In this episode, Steve Fretzin and Michael Strauch discuss:Why lawyers are averse to sales. The top 3 things to do during the initial intake phone call. Building trust, listening with empathy and skillfully getting information. Honing your persuasion (and sales) skills that were learned in law school. Key Takeaways:Clients are the lifeblood of your practice. If you can’t bring them in, you don’t have a practice. Build relationships with your clients from the very first call. If you don’t know what

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00:39:15

Colin Levy: Adventures in Social Media and Legal...

BE THAT LAWYER ·

2023/01/16

In this episode, Steve Fretzin and Colin Levy discuss:The intersection of law and technology. ChatGPT and the applicable potential of AI.Benefits and drawbacks of social media platforms. Value-based social media content. Key Takeaways:Each social media platform is unique and offers different benefits and risks than the other platforms. Do your research before you dive into using all of them as that is unnecessary. Before you do anything else on LinkedIn, use the About Me section to tell your

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00:40:11

Gary Winter: Taking the Frustration Out of Running a...

BE THAT LAWYER ·

2023/01/12

In this episode, Steve Fretzin and Gary Winter discuss:How practicing law is like flying an airplane.Must have technology to run your firm.Evolution of the legal industry.Working remotely and building a strong team. Key Takeaways:If you approach your practice of law as a business, it eases the stress of the business side, because that is what it is.Managing a team in a remote environment is different than when you’re in the office.If you give your employees an opportunity to interact, they will do

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00:34:40

Jennifer Gillman: Freedom in Growing Your Book

BE THAT LAWYER ·

2023/01/09

In this episode, Steve Fretzin and Jennifer Gillman discuss:Jennifer’s transition from litigation practice to legal recruiting.Why many lawyers are unhappy. The importance of a book of business. Growing and enjoying your career. Key Takeaways:There are a lot of differences from firm to firm. If you are unhappy in your job, it may not be the job itself, but it could be where you are working, what you are working in, or who you are working with. Cross-marketing allows you to bring in business in a

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00:30:43

BE THAT LAWYER LIVE - Coaches Corner - Part 2 of 2

BE THAT LAWYER ·

2023/01/05

In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Getting more value from your presentations.Qualifying prospective clients. Building referral sources.The hidden power of being an introvert. Key Takeaways:Your ideal client will not be the same as someone else’s, even if you are in the same practice area, because you both have different strengths and focuses. Empower your team who are handling intake to ask the right questions with empathy and get back

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00:31:58

BE THAT LAWYER LIVE - Coaches Corner - Part 1 of 2

BE THAT LAWYER ·

2023/01/02

In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Changes to make in marketing as we go into recession.Planning for success in 2023.Building a vetted, powerful, networking cohort.Marketing versus business development (and why both are important). Key Takeaways:Double down on what you are really good at, what you like to do, and those relationships you already have built.Anticipate your client's needs and plan for the opportunities and things they need

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572 results

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