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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

15:40

39. The One Book on Marketing You Should Read if You...

The Launch Lounge Podcast ·

2020/04/20

Ready to transform your course marketing from guesswork to guaranteed results? 🚀 Tired of trying random marketing tactics that don't stick? Today's episode reveals the ONE marketing book that's transformed countless course launches from "meh" to "magnetic." I'm breaking down the six psychological principles that make your ideal clients say "yes" to your offers - no manipulation required! Whether you're creating lead magnets, planning your next launch, or trying to boost your social proof, these

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12:18

38. One Mindset Shift That Will Triple Your Results

The Launch Lounge Podcast ·

2020/04/18

Ready to triple your results by changing ONE thing in your online course business? 🚀 Stop treating your business like a battleground and discover how treating it like a playground could be the key to unlocking consistent sales. In this playful but powerful episode, I share the exact mindset shift that transformed my own journey from stressed-out course creator to successful CEO. Through a beautiful analogy of stepping stones in a Japanese garden, I'll show you how to approach your launches, ads,

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13:08

37. How To Write Copy That Converts

The Launch Lounge Podcast ·

2020/04/17

Ready to write copy that makes your ideal clients desperately want your online course? 🚀 Tired of staring at a blank page, wondering how to describe your course in a way that actually connects with your audience? In this episode, I'm sharing a powerful framework called the Before & After Grid that will transform how you write about your offer. This isn't just another "write better copy" training - it's a step-by-step system to get so clear on your ideal customer's transformation that your copy

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14:17

36. Three Stages of Effective Marketing

The Launch Lounge Podcast ·

2020/04/16

Ready to finally understand exactly what marketing activities you should focus on at each stage of your course creator journey? 🚀 Tired of feeling like you're doing ALL THE THINGS but getting nowhere? In this value-packed episode, I'm breaking down the three essential stages every successful online course business moves through. Whether you're just starting out or scaling to six figures, you'll discover exactly where to focus your energy (and your ad spend!) to get the best results right now. No

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22:02

35. How To Sell Anything To Anyone

The Launch Lounge Podcast ·

2020/04/15

Ready to transform complete strangers into raving fans who can't wait to buy your online course? 🚀 Tired of throwing spaghetti at the wall with your marketing? In this value-packed episode, I'm sharing the proven framework that takes the guesswork out of selling your online course. You'll discover why timing is everything in marketing (hint: it's not your ads that aren't working!) and learn the exact stages your dream clients need to move through before they're ready to buy. 🔥 In This Episode:

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10:26

34. Troubleshooting Your Ads to Know How to Improve...

The Launch Lounge Podcast ·

2020/04/15

Ready to transform your Facebook ad results from confusion to clarity? 🚀 Facebook ads feeling like a mystery? In this episode, I'm breaking down the exact framework I use with 7-figure course creators to diagnose and improve their ad performance - without the tech overwhelm or confusion. If you've ever stared at your ads dashboard wondering what those numbers actually mean, this episode is your new best friend! I'm sharing the four essential metrics that matter (and giving you permission to ignore

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07:49

33. Everything You Need to Create Before You Can Set...

The Launch Lounge Podcast ·

2020/04/14

Ready to take the mystery out of Facebook ads setup? 🚀 Tired of feeling overwhelmed by Facebook ads? In this value-packed episode, I break down exactly what you need to prepare BEFORE you even open Ads Manager. Whether you're a course creator just starting out or ready to scale your impact, you'll learn my proven pre-launch checklist that takes the guesswork out of running successful ads. 🔥 In This Episode: The essential landing page elements every course creator needs How to properly connect

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09:09

32. What is the Facebook pixel and why do I need it?

The Launch Lounge Podcast ·

2020/04/13

Following the Apple Podcast Show Notes template, I'll create a concise, engaging version that works well for the Apple platform. Ready to turn your website into a smart tracking machine without the tech headaches? 🚀 Ever feel like your website visitors are disappearing into thin air? As a course creator, understanding where your potential students go (and why they leave) is pure gold. In this episode, I'm breaking down the Facebook Pixel into bite-sized pieces that even the most tech-phobic

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06:14

31. How to Set Up a Retargeting Ad

The Launch Lounge Podcast ·

2020/04/12

Tired of watching potential subscribers visit your landing page and disappear forever? Let's fix that! 🚀 Discover how to turn those "maybe later" visitors into eager subscribers with a simple retargeting strategy that won't break the bank. If you've been nervous about wasting money on Facebook ads, this episode breaks down retargeting into two simple steps that any course creator can implement. Perfect for online experts who want to make the most of their existing traffic without getting lost in

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42:54

30. Getting Started and Getting Profitable with...

The Launch Lounge Podcast ·

2020/04/11

Ready to transform your Facebook ads from money-draining frustration to profitable marketing machine? 🚀 Tired of staring at the Facebook Ads Manager feeling like you're Neo in The Matrix? In this episode, I'm sharing the exact three-part framework that helped my clients drop their lead costs from $2.50 to just 40 cents. You'll discover why randomly boosting posts isn't enough and learn the strategic approach that builds both relationships and sales. 🔥 In This Episode: Master the three types of

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09:21

29. 3 Easy Ways To Start Making Money From Your Email...

The Launch Lounge Podcast ·

2020/04/10

Ready to make money from your email list - even if you're just starting out? 🚀 Tired of hearing you need a massive list before you can monetize? In this value-packed episode, I'm sharing three proven ways to start generating income from your email list right now - even before you hit 1,000 subscribers. Perfect for course creators and coaches who want to offset their business expenses while building their audience. 🔥 In This Episode: Transform your expertise into affiliate income without a huge

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13:23

28. 7 Lead Magnets That Are Working Right Now

The Launch Lounge Podcast ·

2020/04/09

🚀 Ready to create lead magnets that actually convert? Discover 7 real-world examples that are crushing it right now in the online course space! Tired of creating freebies that nobody downloads? In this value-packed episode, I'm pulling back the curtain on lead magnets that are generating consistent leads for course creators in 2024. From Marie Forleo's masterful broad-yet-specific approach to Amy Porterfield's strategic funnel starters, you'll discover exactly what makes these opt-ins irresistible

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17:01

27. Unlock The Full Power of Facebook Live: How To...

The Launch Lounge Podcast ·

2020/04/08

Ready to turn your casual Facebook Lives into lead-generating ads without fancy equipment or complicated tech? 🚀 Tired of feeling overwhelmed by video content creation? In this episode, I'm breaking down my simple 6-step framework that transforms authentic Facebook Lives into high-converting ads. Perfect for course creators who want to create engaging video content without the stress of "perfect" production. You'll discover how to craft magnetic ads using just your phone, natural light, and genuine

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20:41

26. How To Hack The Algorithm For Even Bigger Ad Results

The Launch Lounge Podcast ·

2020/04/07

Ready to make Facebook ads actually work for your online course (without throwing money out the window)? 🚀 Here's the truth: if you're starting with Facebook ads in 2024, you're playing a completely different game than the established course creators. But that's actually good news! In this episode, I'm sharing the exact strategy I discovered for making the algorithm work for you, even if you're starting from scratch. This is the same approach we use with all our agency clients to get better results

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18:31

25. The ONE Thing That Boosts Sales From Ads Every Time

The Launch Lounge Podcast ·

2020/04/06

Ready to transform your Facebook ads from money-draining to profit-making? 🚀 Ever wonder why some course creators consistently profit from their Facebook ads while others keep throwing money at Zuckerberg with little to show for it? In this episode, I'm revealing the ONE thing that makes all the difference - and it's not what most "gurus" are teaching you. Most course creators make the mistake of trying to sell to cold traffic (spoiler: it's like proposing marriage on the first date!). I'll show

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20:53

24. 12 Powerful Questions That Will Help Improve Your...

The Launch Lounge Podcast ·

2020/04/05

Ready to finally find your perfect audience on Facebook without wasting your ad budget? 🎯 Tired of throwing spaghetti at the wall with your Facebook ad targeting? In this episode, I'm sharing my proven framework of 12 powerful questions that will help you uncover those golden pockets of ideal customers who are ready to buy your course. Whether you're just starting with ads or you've been burning through your budget without results, these strategic questions will transform how you think about

en

15:23

23. Get Bigger And Better Results: 7 Ways To Improve...

The Launch Lounge Podcast ·

2020/04/04

http://thelaunchlounge.comhttps//thelaunchlounge.com/23-get-bigger-and-better-results-7-ways-to-improve-your-ad-results/Ready to turn your frustrating Facebook ad results into a steady stream of qualified leads? 🚀 Tired of throwing money at Facebook ads without seeing results? Your ad account might be secretly working against you! In this episode, I'm sharing the exact 7-point audit system we use in my agency to transform underperforming ad accounts into lead-generating machines. These are the

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15:23

22. Ways To Navigate The Constant Changes Facebook...

The Launch Lounge Podcast ·

2020/04/03

I'll adapt the content to match your Apple Podcast show notes template, keeping it short, engaging, and focused on transformation. Ready to feel confident running Facebook ads - even when everything seems to change? 🚀 Tired of feeling overwhelmed every time Facebook updates their ads platform? If you're a course creator who's ever felt paralyzed by new features or worried you're "doing it wrong," this episode is your confidence boost. I'm breaking down the only three types of Facebook changes you

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15:12

21. Why Are My Ads Getting Disapproved? Common Policy...

The Launch Lounge Podcast ·

2020/04/02

Ready to stop the endless cycle of Facebook ad disapprovals? 🚀 Tired of watching your carefully crafted course ads get rejected? In this episode, we're breaking down Facebook's advertising policies into simple, actionable steps. You'll discover how to write compelling ads that not only get approved but actually convert better - without using triggering words like "overwhelm" or making timeframe promises. 🔥 In This Episode: The real reason behind Facebook's strict policies (and why it's actually

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17:58

20. Get Set For Success. Making Sense of Business...

The Launch Lounge Podcast ·

2020/04/01

Ready to finally make sense of Facebook's business tools without the tech headaches? 🚀 Feeling lost in the maze of Business Manager, Ads Manager, and Ad Accounts? You're not alone! In this value-packed episode, we're breaking down these essential tools into bite-sized, actionable pieces. No more confusion, no more accidental account creation, and definitely no more boosted posts! Whether you're just starting with Facebook ads or ready to level up your marketing game, this episode will give you the

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