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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

28:49

Is Video Really All That Powerful in 2020?

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/04/30

Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you’re still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020! In this podcast episode, I share: What consumers say about when,

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31:56

Facebook Ads with Claire Pelletreau

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/04/21

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or you’re ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you’re even ready for ads, and how Facebook ads are kind of like Viagra if you’re

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27:46

Copywriting & Social Media with Kira Hug

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/04/14

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira Hug knows what it’s like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don’t know what to post on social media! In this podcast episode, we share: How Kira

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20:10

Mindfulness and Social Media

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/04/07

Even before this pandemic, social media could be a source of frustration and stress. I’ve had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients. I’m excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media

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28:39

Measuring Your Marketing with Rita Barry

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/03/31

Have you ever looked at your website’s traffic data or insights of your social media and felt completely lost? You’re definitely not alone if you’ve ever felt overwhelmed when trying to figure out what’s bringing clients in and what isn’t. Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketing funnel, how to understand marketing benchmarks, organic vs. paid social media strategies, and really

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29:49

Your Journey on Social Media with Keba Richardson

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/03/24

More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson joins me to share her own digital journey and how she originally started in a completely different industry, her first launch of earning $1K, how she encourages her clients to create digital products, and more! In this podcast episode, we share: What led Keba to transition from being a hairdresser to a health

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15:12

Social Media & the Coronavirus Pandemic

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/03/17

Social distancing doesn’t necessarily mean social isolation, and it certainly doesn’t mean you should stop your business. More than ever, your audience needs you to connect with them in the most human way possible, so today, I discuss simple solutions on how to use your social media presence to show up and offer help where you can. In this podcast episode, I share: The need to be generous and genuine in your current offers Suggestions for asking people what they need Different ways to check

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26:58

Leadership Marketing with Lacy Boggs

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/03/10

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don’t always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more! In this podcast episode, we share: Why content marketing must be aligned with your business goals How

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23:56

10 Ways a Social Media Strategist Can Help Your Business

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/03/03

It’s easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I’m sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level! In this podcast episode, I explain the 10 ways listed below: Creates a custom-fit social media plan to your business Helps you

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23:02

Exploring Messenger Bots with Chrystabelle Tan

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/02/25

Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they’re excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understand Facebook’s rules about messenger marketing, and tools for having a successful messenger marketing

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35:12

Uncomplicated Marketing with Kyla Roma

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/02/18

Ever feel like your marketing strategy just isn’t getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more! In this podcast episode, we share: Recommendations for outlining your

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30:38

PR & Social Media with Brittney Lynn

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/02/11

When you think about PR, you might think it’s only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business! In this podcast episode, we share: How Brittney started her own PR business Advice for business owners to grow their connections with others through social media Tips and tricks for getting PR and positioning yourself as an expert in your field Suggestions

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11:30

A Quick Formula for Writing a Promotional Social...

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/02/06

If a picture’s worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience’s attention, especially when you share a promotion on social media. Learn the ABC’s of writing a good social media caption and how to leave your audience wanting more! In this podcast episode, I share: The 3 W’s for Promoting on Social Media: What do you sell, Who is it for, Why does it matter The ABC’s of a Good Social Media Caption: Attention grabber, Benefit

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13:44

Social Media Sales Funnels

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/01/30

Maybe you’ve already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you’re ready to increase your reach and your revenue. If you’re not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips for how to prepare for a sales funnel, and the 4 simple phases of how to guide your audience from

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27:08

How to Become a Pinterest Rockstar with Cara Chace

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/01/21

Chances are you’re already using a digital platform like Facebook or Instagram to build your business, but if you haven’t considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer’s buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin! In this podcast episode, we share: What you should understand about

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32:37

Using LinkedIn Effectively for Sales with Victor Adefuye

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/01/14

Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how to leverage your current connections for referrals, and how LinkedIN can play a role in your entire sales

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18:28

7 Reasons Why You Should Choose LinkedIn

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/01/07

LinkedIn is easily one of my favorite online platforms even though it’s not your typical social media scene. Over the past couple of years, I’ve learned the power in leveraging LinkedIn as a way to boost your business and if you’re ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020! In this podcast episode, I share: Reason #1: LinkedIn engagement is heating up while other platforms are fizzling out. Reason #2:

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30:54

Audio, Podcasting, and Social Media with Travis Brown

The Mindful Marketing Podcast (Formerly Known As The... ·

2020/01/02

Perhaps you’ve decided 2020 is the year you finally start your own podcast, and if that’s the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more! In this

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27:14

Social Media for Virtual Assistants

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/12/26

Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it’s possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and her tips for virtual assistants who want to get started on social media! In this podcast episode, we

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24:50

Using Social Media to Build a Side Hustle with Luisa...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/12/19

Whether you’ve just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you’re starting out, why some people fail before they even get started, her social media strategy and so much more! In this podcast episode, we share: What Luisa’s work/life balance

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