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PODCAST

The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what

technology

All Episodes

19:57

SaaStr 559: Secrets to Building Your Marketing Engine...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/05/28

People do not want to buy one-size-fits-all solutions. Rather, they are looking for something flexible and adaptable to their unique needs. When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. Airtable’s CMO Archana Agrawal shares how marketers can tackle these challenges to develop solid marketing foundations for rapid customer acquisition and growth

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25:36

SaaStr 558: Building a Values Playbook that Led to a...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/05/25

Organizations need livable values that drive the business and employees. If appropriately discussed and embedded, a values playbook can be the hallmark of your organization and one of the most strategic tools founders and managers have. Emery Wells, co-founder of Frame.io, discusses how to set results-driven company values and why it's essential to embed those values into every part of the employee lifecycle. Full video: https://youtu.be/CwoHIZ16ess Want to join the SaaStr community? We're the

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22:57

SaaStr 557: Where Venture Is Right Now with Iconiq GP...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/05/20

Doug's been an investor is so many of top SaaS companies, from Marketo to Calendly to Loom to Braze to Lattice. Today he's a general partner at one of the top growth-stage VC firms, Iconiq. He and Jason do a deep dive on where the venture markets really are today, and what it means for founders. Key Takeaways: #1. VC remains open — at least for deals < $1B valuation. #2. So many top, mid, and later-stage SaaS companies raised tons of capital in 2021, so much … that few really need to go back to

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24:18

SaaStr 556: 7 Drivers in Building to a $7 Billion...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/05/19

From a remote-first company founded in 2005 to a $7B valuation in 2022, 1Password grew for 14 years through word-of-mouth marketing and a core focus on its customers. Today the company has grown to over 600 employees, serves over 100,000 businesses, and counts individual customers in the millions. The processes have changed and the teams have grown, but the core focus on customers remains. CEO Jeff Shiner and Board Advisor Carilu Dietrich will dive into the seven most meaningful tactics that have

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25:48

SaaStr 555: Secrets to Building a High-Performing...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/05/13

Building a revenue marketing engine provides an invaluable asset to a company’s growth by harnessing the combination of people, data, and instinct. The problem is most companies have fragmented go-to-market efforts that prevent them from seeing the power of connecting these dots. In this session, Tracy Kraft, VP of Global Revenue Marketing at Demandbase, will provide key considerations and a proven formula that go-to-market teams can use to establish, grow, and scale their revenue marketing

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27:05

SaaStr 554: The Builders and Sellers Playbook: Proven...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/05/11

We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. Product-led organizations are made up of “builders and sellers,” two parts of your organization who inherently approach their work differently. To get the entire organization on the same page, a different playbook is required. From introducing more effective communication practices to

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34:00

SaaStr 553: 10 Things You Can Do Today To Grow 10x...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/05/06

After an impressive career in SaaS, SaaStr CEO Jason Lemkin knows a thing or two about growing business in today’s competitive climate. Boast.AI Co-Founder Lloyed Lobo recently interviewed Jason about his experience and advice for SaaS leaders, which included: Why being a serial entrepreneur in SaaS is a bad idea Why hiring VPS is critical to really growing your startup This episode is an excerpt from Jason and Lloyed's discussion. You can see the full video here: https://youtu.be/RqgjBMlQ6ik

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24:49

SaaStr 552: 5 Lessons on Building Your Sales...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/05/05

Podium's EVP of Sales, Than Hancock shares his insights on how to maximize and grow your sales organizations for every stage of growth from seed round to global scale. He will be joined by Regional Sales Manager, Carlie Adams to discuss both the challenges and opportunities for setting up your sales organization for success, particularly during hyper growth. Full video: https://youtu.be/MFB8X9mvFM8 Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for

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24:45

SaaStr 551: Top 5 Mistakes While Building & Scaling...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/04/29

Managers often grapple with how to create and scale a global product team. Scaling a team isn’t about increasing the size, rather it’s about increasing the output of the teams and producing tangible value. For that reason, scaling teams require different leadership chains inside the company. Poorvi Shrivastav, GM and VP of Products at HubSpot, shares her passion for team development and discusses her journey of leading cross-geographical product teams and revealing how to execute the scaling plan

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23:36

SaaStr 550: How to Reinvent a Category that’s Already...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/04/27

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Full video:

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26:20

SaaStr 549: From 0 to $500 Million ARR in 6 years:...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/04/22

What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? Kiren Sekar joined Samsara’s founding team as a CPO after working with the co-founders at their previous company, Meraki. Calling on more than twelve years of product work between Meraki and Samsara, Kiren shares valuable and actionable insights on innovating in underserved markets. Full video: https://youtu.be/3ZrNFs4uQfA Blog post:

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18:43

SaaStr 548: How to Build a Super High-Retention Sales...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/04/20

Every sales leader struggles to retain their talent - especially in today's employee market. In this session, Alice Katwan, Twilio's SVP and GM of North America Sales, will reveal her strategies for building a high-performing sales team that sticks around for the long haul. If you are spending too many cycles recruiting, onboarding, and worrying about retaining your top sales reps — this session is for you. Full video: https://youtu.be/iKhWflFcU-U Blog post:

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24:11

SaaStr 547: The Secrets to Going Big, Going...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/04/15

Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond. In this episode, Spencer discusses: * Focusing on the product

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21:19

SaaStr 546: The Secrets to Going Big, Going...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/04/13

Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond. In this episode, Spenser will discuss laying the right

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20:03

SaaStr 545: Marketing to Developers: Why Happy is Our...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/04/08

Carly Brantz scaled marketing at SendGrid to grow company revenue from $5M to $200M. Now as DigitalOcean CMO, she’s focused on marketing to its developer and startup audiences and helping them on their growth journeys. Carly will share lessons learned as a marketing leader – and how simplicity, community, credibility and happiness – provide a powerful platform for growth. SaaStr GM & SVP, Marketing Amelia Ibarra joins Carly for the discussion. Full video: https://youtu.be/Qu6wr3u2-yU Want to join

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28:55

SaaStr 544: People, Process and Product: A Product...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/04/06

Being a product leader is different at every company, and learning to lead at every company can widely vary. After leading product teams at Twitter, Oculus, and Robinhood, and working with companies of all sizes at McKinsey, TechStars, and now as an investor — here’s exactly how Madhu approaches his first 90 days on the job as CPO at Notion, step-by-step. He’ll walk through foundations, learnings, and challenges, pulling insights and experiences from the top product leaders in software. This episode

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29:17

SaaStr 543: The Office is Back!! But What Will It Be...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/04/01

SaaStr CEO Jason Lemkin sits down with Raise Commercial Real Estate CEO Justin Bedecarre and Head of Raise's New York office, Jamie Katcher, to discuss the future of work. Raise.Work is a leader in planning, leasing, and sourcing tech real estate spaces. Full video: https://youtu.be/0MnlhVXUo3Q Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn:

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26:07

SaaStr 542: 5 Rules to Win When Competition is...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/30

The SaaS world is competitive, and standing out in a highly saturated market takes remarkable hard work and skill. However, the companies that adapt and create transformational change tend to survive. COO Anu Bharadwaj’s years of experience at Atlassian have shaped her outlook on how to thrive in the market. In this session, Boast.AI Co-Founder Lloyed Lobo interviews Bharadwaj as she shares Atlassian’s five building blocks to win. This podcast is an excerpt of the full interview, which you can find

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21:25

SaaStr 541: How to Set and Hit Revenue Targets with...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/25

Sam Blond, Chief Revenue Officer at Brex, shares how to set and hit revenue targets for your sales team, when to adjust, and how to structure and hire your team around your sales KPIs and goals. Video: https://youtu.be/NXKvxb1AoPU Blog post: https://www.saastr.com/how-to-set-and-hit-revenue-targets-with-brex-cro-sam-blond-pod-541-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter:

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26:40

SaaStr 540: 15 Ways to Help the Sales Team with...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/23

SaaStr CEO and Founder, Jason Lemkin, shares the top 15 ways to help the sales team close more right now, this year -- with the same number of leads you already have!! Blog post: https://www.saastr.com/can-help-sales-team/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud

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