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PODCAST

Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

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All Episodes

53:04

Ep#93: Build Your Audience and Go Consumer Direct...

Mortgage Marketing Radio ·

2018/10/19

The future of voice is search. Do have any of the Alexa suite of voice activated "smart speakers" in your home or office? How many times per week are you asking Alexa for information? Our special guests and are the co-founders of and they're helping Real Estate and Mortgage professionals launch disruptive marketing, direct to consumers homes! Imagine consumers getting the latest market updates, home-buying tips or community news from YOU - right in their home as an Alexa Flash Briefing.

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01:03:37

Ep #92: How to Fire Bad Agents, Rebuild and Become...

Mortgage Marketing Radio ·

2018/10/11

My guest this week is ; EVP of National Sales with Guaranteed Rate out of Chicago. Every single month Sam closes over 50 transactions. I believe last month it was 59 transactions. He is the only originator on his team. He does have a support team but originates 100% of his loans. We'll talk a little bit about scaling to build a team. Back in 2008 during the mortgage meltdown, Sam still did $82 Million in closed loans. What he realized was that if we going to truly build a business he enjoyed, he

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58:12

Ep #91: How Pop-By's and Big Events Help This Top...

Mortgage Marketing Radio ·

2018/10/04

is an award winning Five Star mortgage professional seven years in a row. She's with out of Denver Colorado and is consistently ranked among the Top 1% percent a in production, funding 206 units in 2017. Her main source of business is real estate agents. And what we unpack on this episode is the unique things she does to stay top of mind to work with only those agents that she enjoys working with and how she puts together different strategies to activate those relationships. You're also going to

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45:27

Ep #90: How to Build Trust Quickly, Convert More...

Mortgage Marketing Radio ·

2018/09/26

Question: If you were in front of more people more often, able to get in front of more referral partners and prospects to have a deeper, more meaningful connection; would you be closing more business? If you're already good at delivering your value proposition you just need to be able to be in front of more people and present your value proposition more often. We can only be so many places at once. Today I am thrilled to bring you my special guest the Chief Marketing Officer for . BombBomb is a

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55:53

Ep #89: A Revealing Look Inside the Business of a...

Mortgage Marketing Radio ·

2018/09/19

My special guest today is . He's with Guild Mortgage and he lives in the Pacific Northwest Seattle area. He's a Very impressive individual. Oleg consistently ranks in the over $150 million dollar club and in 2017 closed 627 loans. I asked them how much of that is his own personal production and he said 100 percent. Yes he has a support team but he personally originated 627 loans. Oleg shares his story of how he transitioned from a call center to a relationship based mortgage professional. He also

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48:13

Ep #88: How to Break Into the Financial Planner...

Mortgage Marketing Radio ·

2018/09/13

My special guest is , CEO of Apex Home Loans out of Rockville Maryland. He is among the top 1% of mortgage bankers nation wide and Craig has received the 40 Under 40 award. His company has been recognized throughout greater Maryland area as one of the Best Companies to Work for and is consistently ranked among the top 100 mortgage originators in the country. Craig has two main pillars of business as referral partners. Financial Advisors and Realtors. We're talking about Financial Advisors and how

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38:01

Ep #87: How to Build an Audience and Grow Your Agent...

Mortgage Marketing Radio ·

2018/09/05

My special guest on today's episode is ; the DC Title Guy. Wade was actually the very first guest I had on this podcast back in 2016. This episode is an update to catch up and see what's going on in his business since we last spoke in 2016. Wade has continued to leverage his educational approach to deliver value and become essentially a coach for Real Estate Agents, helping them grow their business. So I asked Wade what his #1 source of business is and he said . What does Wade teach Agents? How

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57:29

Ep #86: Getting Your Clients and Referral Partners to...

Mortgage Marketing Radio ·

2018/08/31

This week's special guest out of my hometown of Boston Massachusetts. Rick is a Senior Mortgage Planner with in Framingham Massachusetts. Rick's part of the billion dollar club. That means in his career he surpassed the billion dollar mark of career originations. Rick is doing some amazing things out there and we talk about on this a couple of key things he does. One is past client reviews or annual mortgage reviews. Rick is generating anywhere from two to four loans per month just from his past

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48:29

Ep #85: Getting Buyers to Commit and Reduce Rate...

Mortgage Marketing Radio ·

2018/08/24

My very special guest is Vice President of Cornerstone Home Lending out of Santa Barbara California. Lots of respect for Kelly and what she's built over the last 22 years as a mortgage professional. In the past four years alone, Kelly has closed over $400 million dollars in loans. Let me say that again. In the past four years alone, Kelly has closed over $400 million dollars in loans, ranking her in the Scotsman Guide top 125 Originators is in the nation. I think what's cool is the take away from

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58:53

Ep #84: How a "Real" Facebook Marketing Ninja...

Mortgage Marketing Radio ·

2018/08/15

My special guest this week is Facebook marketing strategist coach and consultant. . Travis might be the best kept secret in the mortgage space. I was introduced to Travis at a conference I was attending and hear about him doing all these incredible things when it comes to Facebook. Building audiences, creating leads and really having a deeper understanding of online consumer psychology. We're going to dive into lots of different things in here from ad creation to creating seller and buyer funnels,

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48:18

Ep #83:How to Get Found Online, Attract Consumers and...

Mortgage Marketing Radio ·

2018/07/29

My special guest on this episode is . Shane is head of industry and General Manager for financial services at He's a published author award winning speaker and his research has been featured by leading advisory firms such as Forrester and Gartner. With 18 years of experience in financial services and high tech, Shane knows his stuff. Many of us are not necessarily adapting to the market changes and in this conversation we talk about the as he calls it; the next generation customer journey and how

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50:33

Ep #82: The Truth About Money

Mortgage Marketing Radio ·

2018/07/24

My special guest today has worked every day for over thirty years to teach people about personal finance. He's widely regarded as one of the nation's top Financial Advisors having been named in 2016 among the country's top ten Wealth Advisors by Forbes magazine. Barron's selected him as the nation's number one independent financial adviser three times and one of the 10 most influential figures in the investment advisory field today. I'm talking about the Founder and Executive Chairman of . Ric is

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58:28

Ep #81: Tim Braheem on Going from Conversion to...

Mortgage Marketing Radio ·

2018/07/23

This is a special episode for me and I'm confident it will be for you as well. My special guest is . If there's one word to describe Tim, it's authenticity. Have you ever been around somebody and they make you feel better, think clearer and understand the truth about what's really important. For me, that person is . Do you want a career you enjoy? One that you look forward to going to every day build really meaningful relationships with real estate agents and anybody else you would want to build

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29:21

Ep #80: How to Automate Your Mortgage Business to...

Mortgage Marketing Radio ·

2018/07/17

My special guest today is Dave Simms. He's the CEO of , an industry leading mortgage automation and point of sale solution. Do you want to fully automate your mortgage business? Check out . You want to create a smooth and simple borrower experience? Prospects, leads, minimize headaches, to reduce the communication back and forth. has everything you want. From a point of sale mobile friendly portal to provide web based access for your borrowers to interact with their loan. From application to clear

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27:04

Ep #79: Starting a Weekly Mortgage Video Show to Grow...

Mortgage Marketing Radio ·

2018/06/24

What's your video strategy to grow your Mortgage business, reach more people and stay relevant in the coming years? What's that? You don't have a video strategy? Oh, then check out this episode of Mortgage Marketing Radio with Mortgage Originator Kris McWilliams. He's taken the bold step of launching a weekly Mortgage Video show. So on this episode we have both the audio only option and video for you to listen, watch and apply what you learn! Biggest takeaways you don’t want to miss and links

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38:03

Ep #78:How to Rise Above "Great Rates and "Great...

Mortgage Marketing Radio ·

2018/06/20

On the episode, we're talking about getting away from the "great rates and service" with ; CEO at . He's on a mission to simplify digital marketing so banks, credit unions, you, the mortgage loan officer, can become digitally savvy - and grow your business. We're talking about the convergence of digital change and disruption and displacement and how do you survive and thrive in the coming shifts that are happening in the mortgage space with regards to technology. spends a lot of time working with

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55:22

Ep# 77: Training Buyers Agents How to Refer You and...

Mortgage Marketing Radio ·

2018/06/19

knows how to train his Buyers Agents how to refer him and turn listing Agents in to referral partners. Brent is a Sales Manager and Team Lead with in Portland, Oregon and Brent's been in the mortgage business since 2002. He's a President's Club winner, having closed over $200 million in loan volume throughout his career. A couple of the things that stand out for me is how Brent is positioning himself and his team in a very competitive market with multiple offers, on how he's training his buyer's

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43:27

Ep #76: Getting High Quality, Facebook Consumer...

Mortgage Marketing Radio ·

2018/06/07

Want a crash course in how to get consumer direct purchase leads from Facebook? Digital Marketing superstar reveals the exact steps to attract and convert high quality Facebook leads. From targeting to ad campaigns, messaging and follow-up, we cover it all on this episode. Biggest takeaways you don’t want to miss and links mentioned: What's New Since the Facebook Data Breach? How to Target Likely Homebuyers on Facebook How to Capture Home-buying Leads on Facebook What Ads and Offers Are Working

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35:13

EP #75: Lessons from America's Elite Military and Top...

Mortgage Marketing Radio ·

2018/05/28

On this episode, Coach reveals the how to become an elite Mortgage Sales Professional by learning proven lessons from the warriors who set the global standard for operational excellence: the American military elite. To be the best you must learn from the best - so YOU can be your best. In Bill's new , he interviews former members of the US Special Forces and leading sales professionals from a variety of industries, and then Bill creates parallels

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52:12

Ep #74: Becoming a Divorce Mortgage Specialist

Mortgage Marketing Radio ·

2018/05/13

A few weeks ago, I received the good fortune of being invited to attend a class that was hosted by, the premiere training and education organization in the country, for preparing and training real estates agents, mortgage loan officers, attorneys, judges, financial planners. The founder of ; Prof. Kelly Murray, J.D. is a graduate of Stanford University and Harvard Law School. She's also a faculty law professor at Vanderbilt University. What you'll hear on this episode is three special guests: Wendy

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