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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:26:22

AMZPPC #83: Negative ASIN in Amazon PPC Auto...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/06/24

We’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be blocked? Was the Amazon rep from last week’s episode right about negative ASINs? All of the questions, and a few more are answered on this week’s episode. Mike and Stephen breakdown what actually happens when you add a negative ASIN in your auto campaigns and clear up some of the confusion around the topic. If you haven’t listened to Episode 82 yet, make

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00:25:23

AMZPPC #82: Negative ASIN in Amazon PPC Auto...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/06/17

Put on your tin foil hat, it’s time to explore an Amazon PPC conspiracy! Everyone has thought that negative ASINs can’t work with auto campaigns, but is that really the case? On today’s episode, Mike and Stephen investigate the use of negative ASINs and auto campaigns. We even hear directly from Amazon and breakdown what their response means for you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:15 An Amazon conspiracy 5:50 Negative ASINs in an auto-campaign 8:00

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00:14:45

AMZPPC #81: When You Should DIY Your PPC (and When...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/06/10

When should a company work with a freelancer, agency, or PPC professional to run their Amazon PPC campaigns? Can you run the account yourself? On today’s episode, Mike breaks down scenarios when running your account is the best route and when bringing in outside help can make a huge difference. We’ll see you in the Badger Den! Episode Highlights: 1:05 New Intro 2:45 Solopreneurs 5:30 Growing companies 7:05 What if you don’t enjoy PPC? 12:50 Closing thoughts Links & Resources

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00:32:55

AMZPPC #80: An Introduction to Targeting Options on...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/06/03

For the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’re breaking down everything you need to know about the platform and its targeting options on today’s episode. Mike and Stephen explain what the Amazon DSP is and what it can do for you! The guys also dive into the wide array of targeting features in the platform that will help you reach your ideal audience. We’ll see you in the Badger Den! Episode

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00:11:11

AMZPPC #79: Optimizing on a Hunch

The PPC Den: Amazon PPC Advertising Mastery ·

2020/05/27

Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided by Amazon. Is it okay to stray from the numbers and follow a hunch? On today’s episode, Stephen breaks down when it is okay to go with your gut and situations where it might lead you astray. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 3:15 When optimizing on a hunch is bad 5:15 Good times to optimize on a hunch 7:55 Getting started with instinctual optimization 9:20 Closing

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00:32:17

AMZPPC #78: 5 Things You Don’t Know About Product...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/05/20

Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. We’ll see you in the Badger Den! Episode Highlights: 0:00 We scrapped the intro 3:00 The truth about product targeting 12:15 A product

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00:30:21

AMZPPC #77: Amazon PPC Stats During COVID-19 | April...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/05/13

We’ve been crunching the numbers, and there has never been a better time to advertise on Amazon. With the influx of information coming out about Amazon, COVID-19, and consumer habits it can be difficult to find information that you can act on. That’s why we’ve been keeping tabs on the important PPC metrics and are sharing them with you! Mike and Stephen breakdown four takeaways from April’s Amazon PPC stats and walkthrough how you can use the information to gain an edge on your competition. We’ll

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00:21:44

AMZPPC #76: Sponsored Brands Update: Now You Can Edit...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/05/06

This year has brought a lot of changes for Amazon sellers. COVID-19 has changed the way we sell, Seller Central is moving to Amazon Ad Console, and now we have the ability to edit the creative for sponsored brand ads. Mike and Stephen walkthrough the steps to changing creatives and discuss what this change means for your existing campaigns on today’s episode. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 5:30 Sponsored brand ad updates 8:50 Steps to changing creative for

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00:39:13

AMZPPC #75: Amazon PPC Stats during COVID-19 | March...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/04/29

Numbers are the language of business, and without knowing your numbers making decisions about the future of your business is impossible. Everything has changed in 2020, and Amazon PPC stats are no different. How has COVID-19 changed the landscape of selling on Amazon and consumer behavior in general? Let’s find out. On today’s episode, Mike and Stephen dive into the most important metrics that have changed in 2020 and show why it’s important to stay in the game. We’ll see you in the Badger

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00:32:24

AMZPPC #74: Seller Central Campaign Manager is Moving...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/04/22

Seller Central or Ad Console? Vendor or Seller? These titles used to seperate those who sell on Amazon, but not anymore. Seller Central and Ad Console are merging. Find out what’s changing, staying the same, and getting introduced on today’s episode. Mike and Stephen lay out the good, bad, and uncertain aspects of this merger of Seller Central and Ad Console. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:15 The merger 10:00 Differences between Seller Central and Ad

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00:38:19

AMZPPC #73: Taking Your Amazon Products & Campaigns...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/04/15

Have you ever dreamt of turning your Amazon business into a worldwide empire? On today’s show, Kevin from Maximizing E-Commerce sits down with Mike to discuss how to take the first steps toward selling in international markets. When should you start? How much of a time commitment is selling in different countries? How will international sales affect your taxes and business structure? These questions and more are answered in today’s show! We’ll see you in the Badger Den! Episode Highlights: 2:20

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00:33:21

AMZPPC 72: Best Practices for Selling on Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/04/08

Selling on Amazon is changing everyday now that the world is adapting to COVID-19. This episode expands on last week’s episode with more tips to help you keep your campaigns afloat during this unpredictable time. We’ll see you in the Badger Den. Episode Highlights: 2:20 Intro 6:25 Amazon news 12:55 How to manage inventory 19:00 Optimizing product listings 22:40 Consider switching to FBM 30:10 Closing thoughts Links & Resources For PPC specific strategies, check out Episode

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00:10:36

AMZPPC 71: Principles and Mindset for Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/04/03

“When we are no longer able to change a situation, we are challenged to change ourselves.” These words from Victor Frankl carry Ad Badger during the global pandemic. In this short but heartfelt episode of PPC Den, hear Mike’s wisdom for Amazon marketing when times are dire. He recommends focusing on mindset, getting practical with financial modeling, prevailing forward in spite of obstacles, and surrounding ourselves with like minded growth-seeking beings. He also offers ‘rapid fire’ tips at the

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00:42:14

AMZPPC70: Coronavirus (COVID-19) and Your Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/03/27

The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis. Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode! To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator We’ll see you in the Badger

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00:53:02

AMZPPC 69: Incorporating “Adjust Bids by Placement”...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/03/25

This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns. The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data

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00:43:34

AMZPPC 68: Incorporating "Adjust Bids by Placement"...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/03/18

Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns. To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements We’ll see you in the Badger Den. Episode Highlights 2:20 Intro 4:30 Our new solution for placement bid settings 6:43 Introduction to single keyword campaigns 10:20 How

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00:39:10

AMZPPC 67: Grow Your Amazon Campaigns with...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/03/11

It’s the Amazon Advertising’s Brand Analytics mini-series finale! Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol have to do with demographics reporting.)** Be entertained as you learn what information is available on the demographics report and, most importantly, how to use this information to your PPC campaigns gain. You won’t want to miss out! We’ll see you in

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00:34:01

AMZPPC 66: What Consumer Behavior Says About You:...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/03/04

If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns! Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report. This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four. Until then, we’ll see you in the Badger

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00:29:50

AMZPPC 65: How to Raise Lifetime Value with Market...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/02/26

Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends. This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 05:14 What is Market Basket Analysis? 08:50 What is Market Basket Report? 15:14

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00:37:29

AMZPPC 64: Search Frequency Rank: How to Identify...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/02/19

You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC! Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords. You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den. Episode

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