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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

01:16:03

"They Nuked My Site Overnight" - Lars Lofgren on...

The Edward Show ·

2025/04/05

E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google. We also talk about SaaS marketing, information product marketing, product evangelizing, and YouTube’s dominance. Lars is a legendary marketer - one of Neil Patel’s early employees, a well-known killer in affiliate SEO, a popular blogger, and advisor to Dropbox, Evernote, and more. Lars’s blog: https://larslofgren.com/ Lars on LinkedIn (tell him you

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09:41

Entrepreneur Fails by Not Going Where the Customers Are

The Edward Show ·

2025/04/04

E639: An entrepreneur on Reddit fails over and over again until realizing… GO WHERE THE CUSTOMERS ARE. GO WHERE PEOPLE ARE LOOKING FOR WHAT YOU OFFER. Then the entrepreneur starts succeeding. They share their story. Then I share how to do this with search engine optimization. Instead of cold calling, or doing SEO where you target cold traffic, or playing the viral lottery, you can make SEO landing pages targeting people searching on Google for exactly what to offer. 🧲 For more: Compact Keywords -

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14:08

What Happens When You Post 5 Minutes a Day

The Edward Show ·

2025/04/03

E638: What happens when you spend 5 minutes a day posting to social media, documenting your journey: Wins, losses, learnings especially, behind the scenes, before and afters of your work, new ideas, what your day was like, books you’re reading, podcasts you’re listening to, people who inspired or helped you, your workspace, weekly and monthly recaps, milestones, pivots, experiments, new implementations, things you’re cutting, questions you’re trying to figure out, customer and client testimonials

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16:13

Why Every SEO Needs to Start Using Video

The Edward Show ·

2025/04/02

E637: Why SEOs need to care about video - and how to grow fast on Instagram. Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google Search. Videos can be made in 5 minutes and rank the next day over articles that took weeks to make. They can be outsourced. You can combine this with your bottom-of-funnel SEO efforts to make videos you can put on your landing pages or just to get content from. Then you hit your keywords from two different channels. There’s a ton to unpack here

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14:08

Is Programmatic SEO Dead?

The Edward Show ·

2025/04/01

E636: I’m seeing a lot of chatter that Google’s Helpful Content Update killed Programmatic SEO, or you’ll now get penalized for doing Programmatic SEO, or Programmatic SEO goes against Google’s Scaled Content Abuse Policy. Google’s Scaled Content Abuse Policy: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Scaled%20content%20abuse,-Scaled%20content%20abuse&text=This%20abusive%20practice%20is%20typically,no%20matter%20how%20it's%20created So this answers if Programmatic

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05:07

March 2025 Google Core Update: Winners, Losers & What...

The Edward Show ·

2025/03/31

E635: A quick, no-fluff recap of Google’s March 2025 Core Algorithm Update - sites that won, methods that lost, and the changes you have to know. Let’s do this. 𝕏: https://x.com/edwardeachday Threads: https://www.threads.net/@edward.builds 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:12 Overview of the March 2025

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08:32

Google Detects Location-Specific Searches

The Edward Show ·

2025/03/30

E634: How to optimize pages on a website for location-specific searches that don’t actually have the location in the keyword! Google is smart and will help out businesses a lot more than they realize. This is everything you have to do. ——— 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 How Smart is Google? 00:29 Local Keyword

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08:13

Elon Musk Greenlights Vine Revival

The Edward Show ·

2025/03/29

E633: In an exchange on 𝕏, Elon Musk grants permission to an employee to BRING BACK VINE. This is after Elon previously said bringing back Vine is being worked on, but he has no interest in TikTok. This is Vine’s story, it’s acquisition to Twitter, it’s feature set, how it will be useful for marketers and entrepreneurs, and more. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and

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16:21

New Findings From the Google March Core Algorithm Update

The Edward Show ·

2025/03/28

E632: A certain type of content is getting HIT. Tanking… A strategy that has been hot for the last few years is now tanking due to Google’s 2025 March Core Algorithm Update. Additionally, I share people getting hit doing parasite SEO on Reddit - an entire business destroyed - and alternatives to parasite SEO on Reddit. ⭐️ @lilyraynyc: https://x.com/lilyraynyc/status/1904970592006381996 https://x.com/lilyraynyc/status/1904918845632000409 https://x.com/lilyraynyc/status/1904946472832971164

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01:24:26

She Posted Every Day for 4 Years—Now She Runs a...

The Edward Show ·

2025/03/27

E631: Blaze Lloyd, 24-year-old founder of Lashiivo, one of the world’s top lash supply brands, comes on the pod! Crazy story: Started at 16 - Blaze was doing lash extensions out of her parents’ spare bedroom before and after school. She posted every day on Instagram—client results, behind-the-scenes, day-in-the-life stuff—for four years, building a small but loyal audience. Opened a salon at 18 - She launched her own lash-only salon and started teaching lash courses. Her students ended up becoming

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20:47

Google Search: Creator-Focused Updates Hitting by EoY

The Edward Show ·

2025/03/26

E630: New answers from Google on an uncertain future for SEO blog operators. If you do SEO with top of funnel blog content and articles, this is for you. If you were hit by the Google Helpful Content Update and you’re concerned about recovery, this is for you. If you’re worried about the future of independent publishers in Google’s “AI-first” future, this is for you. Tons here to unpack. ⭐️ https://www.seroundtable.com/google-no-date-sites-recover-search-39112.html 🧲 Compact Keywords - My SEO

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09:00

SEO Subreddit Reacts to Low-Volume Keyword Strategy

The Edward Show ·

2025/03/25

E629: Is targeting low-volume keywords (sub 50 monthly search volume) a good idea? Is it smart to use your precious resources to go after low-volume keywords vs. mid-to-high-volume keywords? The SEO subreddit (r/SEO) reacts to this exact question. And if you choose to go after low-volume keywords, what’s the best way to do it? All this and more on this episode of the show. ⭐️ Source: https://www.reddit.com/r/SEO/comments/1jjfq2z/is_it_worth_targeting_keywords_with_less_than_50/ 💎 Easy SEO to Get

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11:03

Doing Messy SEO to Get Better Results - Search Engine...

The Edward Show ·

2025/03/24

E628: Three search engine deoptimization stories - how doing messy SEO - actually gets better results. The first story is targeting low domain authority websites for backlinks rather than high domain authority backlinks. The second story is removing the target keyword from the page. The third story is avoiding exact match anchor text and instead getting generic anchor text or naked URLs. SEO doesn’t have to be hard. These things make it easy. ⭐️ Source:

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10:32

Exact Match Domains (EMDs) May Not Be What People Think

The Edward Show ·

2025/03/23

E627: Last year, exact match domains (EMDs) - domains that have your exact keyword in them - were going viral. Domains like: BuyLaptopsOnline .com CheapAirConditioners .com BestRunningShoes .com This was all from one Semrush affiliate ranking #1 for Semrush Blackfriday using blackfridaysemru .sh People thought it was the exact match domain. People said Google lied and EMDs were effective. Nobody challenged these findings… until now. I don’t think it was the exact match domain. Instead it is

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13:29

New Research: Google Search Grew 21%+ in 2024;...

The Edward Show ·

2025/03/22

E626: New research shows not only is Google NOT dying, it is thriving. Google Search - up 21% in 2024. As is Google Images, Google News, and Google Maps. Meanwhile, ChatGPT and other AI chatbots (Perplexity, Claude, Copilot, and Gemini) - Google gets 373 times more searches than them. Earth-shattering research from Rand Fishkin, SparkToro, Datos, and Semrush. However… There is something to be alarmed about: AI overviews are reducing organic clicks by 70% and paid clicks by 12%. Top of funnel SEO is

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12:07

Bad Reviews on Google Maps Are Way Worse Than People...

The Edward Show ·

2025/03/21

E625: This is what happens if you get bad reviews on Google Maps. They should be avoided at all costs! + Other “SEO hacks” from members of Search Engine Optimization subreddit. This is a fun one, ya’ll! 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: The Best SEO Hack 00:14 Bad Google Maps Reviews 02:19 Onsite SEO for

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01:20:07

Making SEO Viral - Matt Diamante

The Edward Show ·

2025/03/20

E624: Matt Diamante shares how he grew to 250,000+ followers on Instagram with hundreds of millions of views, exclusively making SEO content. As well as how he does SEO, what he likes, what he doesn’t, and how he’s scaled his SEO agency to $2 million ARR. This was a fun chat. ⭐️ Matt Diamante on Instagram: https://www.instagram.com/heytony.agency/ ✨ Matt Diamante on TikTok: https://www.tiktok.com/@heytonyagency 💫 Matt Diamante’s agency: https://heytony.ca/ 🧲 Compact Keywords - My SEO Course -

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08:10

Accordions in SEO: Did Google Lie About Ranking...

The Edward Show ·

2025/03/19

E623: Google publicly claimed that text hidden within accordions or tabs or other expandable elements was treated equally as text that is fully visible. In other words, SEOs and web developers could use these expandable elements carefree and not have to worry if using them would hurt rankings and visibly within Google. So, a bunch of SEOs set out to test this claim. With some rigorous experimentation, what they found shocked the search engine optimization and web development world. ⭐️ Source:

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13:40

Entrepreneur Subreddit Explains Why Most SEO Doesn’t...

The Edward Show ·

2025/03/18

E622: An Entrepreneur Subreddit post from a painting business doing $2 million ARR says something most SEOs miss. It’s a mistake big enough to result in many lost rankings and so much in missed conversions. The r/Entrepreneur post isn’t even about SEO. But it’s a principle that should be seared in every SEO’s mind. ⭐️ The Reddit Post: https://www.reddit.com/r/Entrepreneur/comments/1jcuec8/i_grew_my_house_painting_business_to_7_figures_by/ 🧲 Compact Keywords - My SEO Course - Get paying customers

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31:35

Google’s March Update Broken Down by Founder of...

The Edward Show ·

2025/03/17

E621: Barry Schwartz joins the show to break down Google’s 2025 core algorithm update, which is still rolling out. Barry Schwartz (aka RustyBrick) is the Founder of Search Engine Roundtable (seroundtable.com), an Editor at Search Engine Land, and overall the guy who most SEOs get their industry news from. Questions covered: • What are the biggest changes in this core update compared to previous ones? • Have you noticed any early trends in rankings or volatility since the rollout began? • Google

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940 results

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