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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

23:35

The Power Of Play In Business Culture

The Duct Tape Marketing Podcast ·

2023/03/30

In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world. The JAM team has produced and delivered over 3500 playful corporate events, in over 30 countries since the summer of 2020. It has been awarded “Canada's Most Admired Culture Award “ in 2022, certified as

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25:03

How To Take Back Control Of Technology

The Duct Tape Marketing Podcast ·

2023/03/29

In this episode of the Duct Tape Marketing Podcast, I interview Gaia Bernstein. She is a law professor, Co-Director of the Institute for Privacy Protection, and Co-Director of the Gibbons Institute for Law Science and Technology at the Seton Hall University School of Law. She writes, teaches, and lectures at the intersection of law, technology, health, and privacy. Her forthcoming book, Unwired: Gaining Control Over Addictive Technologies shatters the illusion that we can control how much time we

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22:29

Exploring The Art Of Messaging

The Duct Tape Marketing Podcast ·

2023/03/23

In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs

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22:37

Redefining Strength: How Anxiety Can Be a Leadership...

The Duct Tape Marketing Podcast ·

2023/03/22

In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010. Her upcoming book is called The Anxious Achiever: Turn Your Biggest Fears into Your Leadership

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29:06

How To Scale Your B2B Marketing Strategy

The Duct Tape Marketing Podcast ·

2023/03/17

In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter

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27:00

Cracking The Code Of Data-Driven Marketing

The Duct Tape Marketing Podcast ·

2023/03/15

In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Her book Marketing Metrics: Leverage Analytics and Data to

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27:59

Unveiling The Mystery Of Effective Selling

The Duct Tape Marketing Podcast ·

2023/03/10

In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He's the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling, where David helps professional services sellers land better clients, bigger deals, and higher fees. More About David Newman: https://doitmarketing.com Pre-order: Do It! Selling More About The Agency

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24:04

What To Say To Get Your Way

The Duct Tape Marketing Podcast ·

2023/03/09

In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way. More About Jonah Berger: JonahBerger.com Magic Words: What to Say to Get Your Way Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment:

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30:04

Success As A Wonderful Hell

The Duct Tape Marketing Podcast ·

2023/03/08

In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps. Her forthcoming book, Wonderhell, reimagines the stories we tell ourselves

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15:07

Fractional CMO: Reinventing Marketing Strategies

The Duct Tape Marketing Podcast ·

2023/03/02

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Resources I mention: Duct Tape Marketing Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. Learn more about your ad choices. Visit

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20:38

A New Generation of AI: ChatGPT

The Duct Tape Marketing Podcast ·

2023/03/01

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. Nowadays, we look for tools that let us be more productive and help us save an immense amount of time. AI is a really hot trend now and accessible to make some of our tasks easier. The newest trend in AI is ChatGPT, a tool that will change the way we work and become smarter in how we collect useful information and data for our businesses in order to create smarter strategies. In this episode, I teach you how ChatGPT will be

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22:35

Growing Your Business Quickly And Effectively Like A...

The Duct Tape Marketing Podcast ·

2023/02/23

In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand,

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23:10

What To Say To Get Your Way

The Duct Tape Marketing Podcast ·

2023/02/22

In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way. More About Jonah Berger: JonahBerger.com Magic Words: What to Say to Get Your Way Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is

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23:45

The Dos And Don'ts Of Selling Your Business

The Duct Tape Marketing Podcast ·

2023/02/16

In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker. More About David Barnett: DavidBarnett.com Subscribe to David's YouTube channel Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is

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27:00

Revolutionizing Design with AI: Exploring the World...

The Duct Tape Marketing Podcast ·

2023/02/15

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. More About Russ Perry: Design Pickle Connect with Russ on LinkedIn Learn More About The Agency Intensive Certification: Learn

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26:26

How To Buy Back Your Time And Reclaim Your Freedom

The Duct Tape Marketing Podcast ·

2023/02/09

In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS Academy after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. He's the author of the book – Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire. More About Dan Martell: Get

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24:47

Mastering The Art Of Listening

The Duct Tape Marketing Podcast ·

2023/02/08

In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen: Discover the Hidden Key to Better Communication - the most comprehensive book about listening in the workplace. More About Oscar Trimboli: Take the Listening Quiz Get a copy of the book – How to Listen: Discover the Hidden Key to Better Communication Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought

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25:49

Why Community Is The Last Great Marketing Strategy

The Duct Tape Marketing Podcast ·

2023/02/02

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. More About Mark Schaefer: BusinessesGrow.com Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by

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19:35

The Story Of A Young Entrepreneur Building A Better...

The Duct Tape Marketing Podcast ·

2023/02/01

In this episode of the Duct Tape Marketing Podcast, I interview Camden Francis. Camden is the Founder and CEO of the Nonprofit Organization, Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters across Massachusetts. More About Camden Francis: Beyondthecrisis.org Connect with Camden on LinkedIn Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape

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24:49

The Secret To Attracting Your Ideal, High-Ticket Clients

The Duct Tape Marketing Podcast ·

2023/01/26

In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. More About Russ Ruffino: Clients on Demand Russ Ruffino Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. Learn more about your

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