x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Rockstar CMO F"in" Marketing Podcast

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

67:37

The Jeff has Purpose, Preston So on Voice and a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/06/19

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose. The topic for the interview this week is voice marketing, and we are joined by Preston So, a product architect and strategist, a digital experience futurist, a developer advocate, and a three-time SXSW speaker. Preston is also an editor at A List Apart, a columnist for CMSWire, a contributor to Smashing Magazine. He is the author of three books, including Voice

en-us

60:15

The Ogilvie on Message, Thomas Peham as a Service and...

The Rockstar CMO F"in" Marketing Podcast ·

2021/06/12

We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging. This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As you’ll hear, Thomas is a respected SaaS marketing expert, and he’s run his own 'CMO as a Service'

en-us

62:42

The Julie on Influencers, Richard Medcalf on the CEO...

The Rockstar CMO F"in" Marketing Podcast ·

2021/06/05

We kick off the episode with former VP Principal Analyst for Forrester Research Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week, we discuss influencer marketing for B2B.Something different this week as we get the perspective of the CEO and the C Suite, as my guest this week is Richard Medcalf founder of Xquadrant, an executive coach & leadership consultant to exceptional founders & CEOs and their teams. As you’ll hear, his

en-us

64:54

The Julie Defines Categories, Christina Del Villar...

The Rockstar CMO F"in" Marketing Podcast ·

2021/05/29

You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves. My guest this week is Christina Del Villar who is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new

en-us

59:32

The Marketing Orchestration, Misia Tramp and a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/05/22

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" to discuss marketing orchestration, inspired by a tweet. Is it a hit or a miss? This week’s guest is Misia Tramp, VP Strategy & Insight at Metia. A British-born, Seattle adoptee, Misia is a 20-year veteran of using data to drive strategy and innovation, I’ve known Misia for a decade she is my go-to expert on such things. Misia is

en-us

58:08

The Intent, Darren Guarnaccia of Hootsuite and a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/05/15

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" and discusses Intent Marketing. Is it a hit or a miss? This week’s guest, Darren Guarnaccia, the SVP of Product at Hootsuite, the global leader in Social Media management. He leads the company’s product management, product strategy, and product marketing functions. Darren has over 20 years of experience in marketing technology

en-us

65:50

The Looking for Content Droids, Margot Bloomstein and...

The Rockstar CMO F"in" Marketing Podcast ·

2021/05/08

This week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire, Creative Director and Co-Owner of Radix Communications, returns to the show to fill Jeff's virtual hot seat, and we discuss A.I. writing content. If you are into content marketing or strategy, then you will know or maybe should know this week's guest, Margot Bloomstein, internationally acclaimed speaker, author, and one of the most prominent voices in the content

en-us

63:58

The Customer Journey, Russ Powell and a Cocktail for...

The Rockstar CMO F"in" Marketing Podcast ·

2021/05/01

This week, we return to "One Hit Wonder or Wonderwall" with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration.This week's interview is with Russ Powell, Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands like Dell, Fujitsu, Atos, what marketing has in common with his career as a stand-up comedian, humanizing B2B and he makes a splendid recommendation for

en-us

59:07

The Anyway You Want It, Alex Low and 50th Cocktail...

The Rockstar CMO F"in" Marketing Podcast ·

2021/04/24

This week, we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaining trust along a customers journey that often starts without us. We talk a lot on this show about the relationship between marketing and sales, so this week's interview guest is Alexander Low who has over 15 years of business development experience, has spent the last 4 years helping sales and

en-us

72:30

The Julie Ogilvie, Gaining Trust and Making a Change...

The Rockstar CMO F"in" Marketing Podcast ·

2021/04/17

This week, in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to earn trust with consumers who are increasingly savvy and cynical about sharing their data. For this week's interview, we stick with the Forrester alumni as Julie Ogilvie is former VP Principal Analyst for Forrester Research and we discuss Marketing Metrics: The Drunkard’s Search and how marketing today

en-us

60:32

The Google Cookies, B2B Writing and a Cocktail of...

The Rockstar CMO F"in" Marketing Podcast ·

2021/04/10

This week, we join the conversation about Google's decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.This week's interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she’s also operated B2B Content Studio, a freelance consultancy that

en-us

61:43

The Privacy Dilemma, Practical Purpose and a Pause to...

The Rockstar CMO F"in" Marketing Podcast ·

2021/04/03

This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan. Both of whom are extremely experienced and award winning marketers who have recently started new ventures and we discuss marketing insight, data, asking why and the

en-us

65:49

The Acronym Splitters, Irene and a Successful Content...

The Rockstar CMO F"in" Marketing Podcast ·

2021/03/27

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it's a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python.My guest this week is Dusseldorf based Irene Nehrkorn-Kayn, is Director, Marketing at Exactag, a marketing attribution technology company that transforms the way marketers evaluate, measure, and

en-us

60:29

The CMP, Aprimo CMO, Will The Twenties Roar Cocktail...

The Rockstar CMO F"in" Marketing Podcast ·

2021/03/20

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and

en-us

64:02

The Outsourced Case for Case Studies and Telling Your...

The Rockstar CMO F"in" Marketing Podcast ·

2021/03/13

This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture, but I've had pretty much a 50/50 split of male and female guests over the year of doing this, and I'm committed to being more purposeful in continuing that. I chat to Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director, about outsourcing your marketing brain, and if some of this outsourcing is a one-hit-wonder

en-us

67:46

The Educated, Accessible, Curated, Birthday Hot...

The Rockstar CMO F"in" Marketing Podcast ·

2021/03/06

Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant, with former Forrester Research Director and Rockstar CMO Advisor Jeff Clark. Ian catches up with Ian Lowe, who returns to discuss his new role as CMO at eSSENTIAL Accessibility, and they discuss accessibility, a topic that should be of interest to any business or marketer. And

en-us

61:41

The Data Driven, Going Live with Christoph Trappe and...

The Rockstar CMO F"in" Marketing Podcast ·

2021/02/27

Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing. This week’s interview is with Christoph Trappe, a rock star content marketer, author, and speaker. They discuss his 4th book, Going Live, his

en-us

64:03

The Golden Account Based Favourability Journey to the...

The Rockstar CMO F"in" Marketing Podcast ·

2021/02/20

This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold. In the interview segment, we learn about "The Favouribility Journey" by Leor Franks, a marketing and business development leader in the legal and professional services industry , currently Business Development &

en-us

65:27

The Artificially Intelligent Headless Channels and a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/02/13

It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or technique is marketing true love.Inspired by a hearted tweet by a friend of the show Dennis Shiao, Cathy McKnight joins Ian for a discussion about Headless, the latest buzzword that the marketing technology world seems to be crushing on.And finally, the bromance continues as Ian joins Robert Rose in the

en-us

69:53

The Super Bowl, Personalization, B2B Music and a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/02/06

It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble. The half time show features music and B2B marketing trends in an interview with Pete "DaFeet" Morgan, VP Demand at Metia. There are no wardrobe malfunctions or Oreo moments, but they talk about his music, his inspiration to become a marketer, and Metia's annual B2B Marketing Trends report that he authors. The show enters the 4th

en-us

362 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...