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PODCAST

The Dave Gerhardt Show

Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). Join the top community for B2B marketers at exitfive.com

business marketing

All Episodes

30:28

Think Like A Media Company (30 Minute Marketing...

The Dave Gerhardt Show ·

2022/09/13

Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share what "build a media company" actually means for B2B marketers and give you tactical examples and ideas you can bring to your company if you're interested in this idea.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Demandwell:

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53:09

Gong CMO Udi Ledergor, 5x Marketing Leader at B2B...

The Dave Gerhardt Show ·

2022/09/06

Dave is joined by Gong CMO Udi Ledergor. He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions. This conversation first appeared on Dave's B2B Marketing Leaders podcast (which is now Exit Five) in 2020.Work in B2B marketing? Join 3,000 marketing pros in the

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44:29

The Future of Events, Digital Events, and Founder...

The Dave Gerhardt Show ·

2022/09/01

Dave is joined by Goldcast Founder & CEO Palash Soni. Goldcast helps B2B marketers at companies like Toast, Github, Drift, Salesloft, and Starburst run engaging events that build pipeline. Dave and Palash talk about the world of event marketing today and lessons from Goldcast's startup marketing efforts over the last two years and his perspective on the role of marketing as Founder/CEO.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at

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46:35

Buying Shopify Apps, Seeking Wisdom, Startup...

The Dave Gerhardt Show ·

2022/08/25

Dave is joined by Henry Johnson. Henry is an ex Software Sales rep that recently made the jump to be a full time entrepreneur and now owns a Shopify app called IziGift. Dave and Henry talking about quitting jobs, buying a Shopify app, podcasting as a strategy, audience building, and more. All over the map.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is

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50:25

Making LinkedIn Work -- with Daniel Murray creator of...

The Dave Gerhardt Show ·

2022/08/15

Dave and Daniel Murray (Founder, Marketing Millennials and Head of Media at Sales Impact Academy) spend an hour talking LinkedIn strategy for B2B marketers and founders.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And

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47:58

Chris Walker, CEO, Refine Labs

The Dave Gerhardt Show ·

2022/08/08

Dave is joined by Chris Walker (CEO, Refine Labs). They talk about finding your best skills, articulating a company POV, developing a marketing strategy, a framework for demand generation, self reported attribution, LinkedIn, community, observations from what Refine Labs is seeing with B2B marketers today, and lessons from Chris' own LinkedIn strategy.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by

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46:05

Mailbag! Answering B2B Marketing Questions From The...

The Dave Gerhardt Show ·

2022/08/01

Dave takes questions about B2B marketing from the Exit Five community with guest Breezy Beaumont (Head of Growth, Correlated). They talk about: career growth, marketing at an early stage startup, content/SEO, prioritizing marketing a young company, creating a category, how to build momentum, and more.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is the

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58:17

Demystifying SEO For B2B Marketers In 2022

The Dave Gerhardt Show ·

2022/07/25

Dave is joined by Mitch Causey (Founder & CEO of Demandwell) to talk about SEO and what B2B marketers need to know about SEO in 2022. This recording is from a live session we did a few months back. Dave and Mitch help you understand how to think about SEO as a strategy in 2022, discuss what’s going on in SEO today, how top B2B SaaS companies are executing on SEO, the biggest opportunities in SEO, common mistakes and myths, who should own SEO, where SEO should sit inside of a marketing

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57:39

Tips To Do Marketing The Sales Team Loves (Live Q&A)

The Dave Gerhardt Show ·

2022/07/19

This episode is from a live "Marketing Sells" Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring Dave, Colin White (Head of Demand Gen., Clearbit), Tara Robertson (Sr. Manager, Demand Gen., Chilipiper) and Matt Ferriss (Sr. Director, Enterprise Sales, Bombora). This conversation these questions below:How can you get buy-in from leadership to be closer aligned to revenue metrics? (Pipeline, Revenue etc)During planning season

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54:52

Product-Led Growth with Breezy Beaumont & Andrew Capland

The Dave Gerhardt Show ·

2022/07/11

Dave is joined by Breezy Beaumont (Head of Growth, Correlated) and Andrew Capland (Founder of Delivering Value, Previously at Wistia, Postscript) to talk all things product-led growth and B2B startup marketing.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are

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47:30

Sarah-Beth Anders, SVP Marketing at Guild Education

The Dave Gerhardt Show ·

2022/07/07

Dave is joined by Sara-Beth Anders, SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedIn and Director of Product & Customer Marketing at Greenhouse.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS

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56:56

Amanda Natividad (VP Marketing, SparkToro) & Kaylee...

The Dave Gerhardt Show ·

2022/06/28

Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are

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50:53

Peep Laja on building Wynter, B2B positioning,...

The Dave Gerhardt Show ·

2022/06/21

Peep Laja is founderand CEO at Wynter and CXL.Be a part of the Exit Five B2B marketing community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job

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10:59

Why Company Strategy Drives Your Marketing Strategy

The Dave Gerhardt Show ·

2022/06/16

Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win."It's impossible to create a marketing strategy for a business that has no clear company strategy." Be a part of the Exit Five B2B marketing community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are

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59:08

Under Pressure: How To Win as a B2B Marketing Leader...

The Dave Gerhardt Show ·

2022/06/07

Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive revenue. Prior to starting Mutiny, Jaleh was employee 12 and CMO at Gusto, where she grew the company 100x to 50,000 customers over 4 years. Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny is used by the world’s fastest growing companies like Ramp, Notion,

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50:10

B2B community building + how dbt Labs built a 25,000+...

The Dave Gerhardt Show ·

2022/05/31

Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ Metrics. Dave and Janessa talk about how dbt Labs has built a community of 25,000+ professionals in analytics and data engineering, lessons as a first-time startup marketing leader, building a relationship with the CEO, transitioning from specialist to generalist, the power

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47:28

What The CEO Wants From Marketing & The Future Of...

The Dave Gerhardt Show ·

2022/05/24

Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to CEO, category creation, the muscle of being frugal, the future of martech, and why Metadata is focused on building the "operating system" for marketers today.Be a part of the Exit Five B2B marketing community at exitfive.comThis episode is brought to you by Metadata:

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24:43

Internal Marketing & What The CEO Really Wants From...

The Dave Gerhardt Show ·

2022/05/15

Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when it comes to what marketing is doing. Be a part of the Exit Five B2B marketing community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.Thanks to

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49:24

B2B Demand Gen with Kaylee Edmondson (brightwheel,...

The Dave Gerhardt Show ·

2022/05/09

Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through what demand gen looks like at a high performing B2B SaaS company today, lessons from scaling demand gen at Chili Piper, LinkedIn organic social strategy and more.Be a part of the Exit Five B2B marketing community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid

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49:54

Amanda Malko (CMO at G2) on Marketing Org Structure,...

The Dave Gerhardt Show ·

2022/05/02

Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the Fortune 500 - use G2 to make smarter software decisions based on authentic peer reviews. Prior to G2 Amanda was Head of Partner Programs & Marketing at Mailchimp, and she was also CMO at Tongal and 360i. Amanda and Dave discuss her role as G2 CMO, how she's structured her team, revenue marketing vs. demand

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333 results

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