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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

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All Episodes

03:21

Episode 149 - How will the Pandemic Affect Holiday...

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2020/09/01

In today’s Tech News Tuesday episode, we're talking about a recent article from Google which explores how the pandemic may affect holiday shopping and some of the resources Google has on their website, "Think With Google." They have a number of reports, articles, and tools for marketers which highlights research, data analysis, and trends that provide insights for marketers about consumer behavior.

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03:03

Episode 148 - Meet Scout, the No-Contact Delivery Robot

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2020/08/25

In today’s Tech News Tuesday episode, we're talking about a potentially game-changing delivery technology brought to you by Amazon. It’s a six wheeled delivery robot! And it has a name, Scout! With the current COVID crisis, and as the demand for home deliveries booms, interest in this type of delivery technology has increased again, and companies are looking for ways to minimize human contact. Will Scout soon be delivering your Amazon orders to you? Maybe. See Scout.

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04:36

Episode 147 - Email Marketing Still Gets Better Results

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2020/08/18

Are you getting worthwhile results in your email marketing efforts? A recent report by emarketer showed that email marketing has an ROI of 59%, which is a great return on investment, and much more than social media and display ads. People are spending a lot of time today in their email inboxes, so in today’s Tech News Tuesday episode, we're talking about why email marketing is still important, and how you can get better results.

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02:51

Episode 146 - Host Your Next Virtual Event on LinkedIn

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2020/08/11

In today’s Tech News Tuesday episode, we're talking about hosting virtual events on LinkedIn. As in-person events are still not an everyday occurrence, everyone’s trying to figure out how to shift to virtual events. LinkedIn has been beefing up their event and live streaming capabilities, and now offers two virtual event solutions options with LinkedIn Live and LinkedIn Events.

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02:59

Episode 145 - Social Shopping is a Thing

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2020/08/04

As more purchases move online, social shopping is definitely becoming a thing, and Instagram is now letting a wider range of accounts sell products directly from their social media site. In today’s Tech News Tuesday episode, we're talking about how to set up Instagram shopping so your customers can view your posts and stories with shopping tags and stickers that will take viewers right to that product on your website.

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03:11

Episode 144 - Ideas for Your Next (or first) Livestream

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2020/07/28

On Facebook and Instagram, people look at video content five times longer than they do static content. We've been telling you for a while how video gets so much more engagement on social media, and livestreams have increased by 50% since the beginning of the year. In today’s Tech News Tuesday episode, we're talking about livestreaming and some ideas for your next, even your first, livestream.

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03:04

Episode 143 - How to Network Virtually

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2020/07/21

For many of our clients and friends, networking and building business relationships is crucial, and conferences, and networking meetings, and all kinds of in-person events, have traditionally been one of the best ways to get new business. And that kind of networking is what we now call the "The Before Times." Now that all these in-person events are replaced as online activities, is it still possible to develop relationships online? We're going to discuss some of the ways how you can network

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04:12

Episode 142 - How's Your Experience?

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2020/07/14

In today’s Tech News Tuesday episode, we are talking about how your website pages rank in Google. It is dependent upon a number of factors, and Google recently announced a new ranking factor which is going to be added in 2021, called Page Experience. Google's new Web Vitals is a set of metrics they research that determines whether your audience is having a good experience on your site. There's three specific web vitals which have been identified at this time, and they are loading, interactivity, and

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04:34

Episode 141 - Are You Your Worst Competition?

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2020/07/07

In today’s Tech News Tuesday episode, we're speaking about an article from Yoast about keywords. We've talked in the past about how to find keywords, but we often see that people don't know how to use them with their content correctly. You can install an SEO plugin like Yoast on WordPress sites, and this can tell you how the content you are writing matches the keywords you want to be found for.

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04:28

Episode 140 - You Can Make Videos!

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2020/06/30

In today’s Tech News Tuesday episode, we're going to talk about a new beta product from Google. It's a video ad builder called YouTube Video Builder. It's an easy way to create videos from scratch if you don't really have the resources and the time, and the expertise to do a video shoot. If you've been hesitant about getting your feet wet with video because you're not quite sure what to do, this is a great entryway to take a look at what you might be able to accomplish with video.

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03:28

Episode 139 - Getting Your Keywords Right

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2020/06/23

Keywords are part of Search Engine Optimization, the words people type when on the web, when typing to find you. Keywords are an important part of when you're creating your marketing strategy. In today’s Tech News Tuesday episode, we’re going to be talking about keywords and a guide from MOZ that is specifically about keyword research.

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03:17

Episode 138 - Measure Your Podcast with Google

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2020/06/16

In today’s episode, we're going to talk about a new product from Google, for people who do podcasts. It's called the Google Podcast Manager, and it's an analytics for your podcast. Podcast Manager gives you information that can tell you how long people listen, and what devices they're using, which can really help you understand what type of content the majority of your listeners are looking for. In the digital marketing space, you get really good data about what's working and what's not working

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03:01

Episode 137 - Live Shopping from Facebook

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2020/06/09

In today’s Tech News Tuesday episode, we're looking at an announcement from Facebook about an upgrade to Facebook Shops that's going to allow businesses to set up a single online store, where customers can access a mobile-first shopping experience on both Facebook and Instagram. Your business will be able to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more.

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04:20

Episode 136 - Gen Z and Your Brand

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2020/06/02

In today’s Tech News Tuesday episode, we're going to look at the habits of Gen Z. Gen Z or Generation Z, those born between 1996 and 2010, are the kids who have really grown up with digital apps. They're trying to stay connected on several different apps, so as a business owner, how can you make that personal connection with them?

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04:46

Episode 135 - Lights, Camera, Action!

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2020/05/26

In today’s episode, we're talking about how to get the perfect lighting for all your videos. So much depends on having the right lighting, and now that we’re all doing more video calls, we want to look good, right? We'll present a few tips, including how to set up a lighting system in your home called three-point lighting. It's time to lighten up already!

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03:47

Episode 134 - Get Listed in Google Shopping

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2020/05/19

In today’s episode, we're going to talk about how Google wants to be your source for online shopping. Up until now, Google has been a pay-to-play for ad placements. But Google announced that they are opening up listings to include unpaid organic results in the shopping tab. E-commerce has suddenly taken on heightened importance and urgency for merchants, and this is free exposure for your business is especially important in the times we live right now. Are your products and services found on Google

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02:55

Episode 133 - Is Facebook Feeling the Heat from Zoom?

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2020/05/12

In today's Tech News Tuesday episode, we have some Facebook and Instagram news. Mark Zuckerberg recently announced some product updates that will make video chat and live video easier and more natural. Between WhatsApp and Messenger, more than 700 million accounts participate in calls every day, and video calling on Messenger and WhatsApp have more than doubled recently, plus the views of Facebook Live and Instagram Live videos also increased significantly, so we'll discuss what's new.

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05:02

Episode 132 - No Contact Delivery via Drone

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2020/05/05

In today’s episode, we’re thinking about opening back up for business again, and how does your business change when social distancing might not be going away anytime soon. Not everyone can fly a drone, so we're going to talk about some of the digital ways that your business should be looking at doing, in order to make the customer experience good, and your business good, but to still maintain safe social distancing.

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05:37

Episode 131 - Working Remotely in Times of Uncertainty

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2020/04/28

As more and more people are having to transition to remote work, there's definitely some adjustments that happen. In today’s Tech News Tuesday episode, we want to share some tips on working remotely and let you know about an upcoming special Google livestream event on remote work for small businesses and nonprofits.

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03:01

Episode 130 - Don't Let Zoombombing Happen To You

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2020/04/21

With social distancing and remote work in place because of the coronavirus, many of us have turned to meeting each other on video. Zoom is a cloud-based video conferencing platform that can be used for video conferencing meetings, audio conferencing, webinars, meeting recordings, and live chat. In today’s Tech News Tuesday podcast, we’re going to talk about this popular video conferencing tool.

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