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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

10:13

#875 Common Startup Mistakes

More than a Few Words ·

2023/07/11

I would love to tell you that out of the gate I was a business genius and everything I did in marketing worked perfectly. Well that's not true. We all make mistakes along the way, but when we learn from them we have a better shot at success. And if we can get out ahead of some of those mistakes, by learning from what other business owners are doing wrong we can shorten the cycle to success. In this conversation with Lori Highby, we discuss the three most common mistakes new business owners make and

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02:33

#874It is ok to change direction

More than a Few Words ·

2023/07/09

We’ve all had that marketing brainstorm sitting alone at a desk. It sounds like a good idea so you bounce it off other people. everybody excitedly supports the concept. You execute it the best that you can, but it doesn’t work out they way you planned. You should give up, but you’ve built this whole program so you double down and you keep pushing and pushing. Eventually you have to accept it wasn’t as good an idea as you thought. It is always painful when you realize you have made a mistake, but the

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10:03

#873 Become a Better Public Speaker

More than a Few Words ·

2023/07/06

Getting up in front of an audience and speaking is how I make a living. Even if that's not your career goal you need to be a good public speaker. Whether you're standing up in front of an audience or one-on-one with an employee or a customer at the heart of each of those interactions are your communication skills. In this episode, Brenden Kumarasamy joined me for a conversation on how everyone can improve their communication skills. He started by explaining that good communication is like juggling

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11:06

#872 The Reason for Being

More than a Few Words ·

2023/07/05

From our archive. This conversation with Mike Wittenstein was originally released in August 2021. If you missed it then, you should definitely check it out now. Why does your business exist? If you answered to make money, you are missing the point. That may be why your own a business, but the business exists to create value for your customers. As you define your reason to exist consider, the value you create, who you create it for, and what the customer will ultimately do with your product or

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11:06

#871 The Complete Offer

More than a Few Words ·

2023/07/04

You have a great product. That's wonderful. But a product by itself is not enough to guarantee success. Shaun McAndrew believes you need to build a complete offer where you integrate a combination of the product, be it hardware and or software, with the technology, the internet of things, AI and machine learning, with the data analytics and services needed to build a single package that aligns to customer outcomes. About Shaun McAndrew Shaun is a Navy Veteran, the VP of Business Development for

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02:00

#870 Things go Wrong

More than a Few Words ·

2023/07/02

Let’s face it, sometimes mistakes happen and things go wrong. How you handle the situation will often determine whether your smallest mistake becomes a big crisis Even if you can’t predict what will go wrong, having a plan in place outlining specific steps in case of a mistake will make it easier to respond. This is true in the real world or on social media, where your Twitter or Facebook page can absolutely blow up. Keep these things in mind as you develop your crisis management plan Appoint a

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12:13

#869 Stop and Read This

More than a Few Words ·

2023/06/29

These days so many people are hot on social media and whatever the new platform is this week. But Nicole Krug says that year after year email marketing works. It has a 400% return on investment and that has been consistent for many years. One of the reasons is email is more personal than social media. You have been invited into the inbox. Now the trick is getting people to open your email once you land there. Data suggests only about 20% of emails are opened, so in this conversation Nicole shares

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11:18

#868 To Reply or Not to Reply

More than a Few Words ·

2023/06/27

Maybe you think that when someone says something negative you shouldn't dignify their comment with a reply. According to David Oates, that's actually not the best strategy. The reality is everybody, right or wrong tends to have the same weight and credibility in a social media post or an online review. Now that rubs most of us the wrong way particularly when we get criticism from somebody who may not have ever been a customer or who had realistic expectations when they walked in our virtual or

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03:33

#867 Home Court Advantage

More than a Few Words ·

2023/06/25

Athletes love to play on their home court. Being intimately familiar with every square inch of the field is reassuring, and the supportive crowd gives them the confidence to play their best. In a way, the same is true in sales. If you can get a customer to come to your office or showroom, you’ve already scored the first point. Unfortunately, many home service businesses such as heating and air conditioning, plumbing, landscaping or roofing rarely have the opportunity of selling on their turf, so

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11:28

#866 On the Road to Mastering Your Marketing Message

More than a Few Words ·

2023/06/22

It is often said that a journey of a thousand miles begins with a single step. That is definitely true on the journey to master your marketing message. In this conversation Tracey Watts Cirino and I explored the first steps you need to take on your journey to master your marketing message. 1 - Get clear on who you will serve. You can not serve everyone. When we try to be for everyone we end up being for enough for no one This doesn't mean you're not going to do different types of things for

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11:23

#865 Affordable Research Tactics

More than a Few Words ·

2023/06/20

In this episode I had a chance to chat with Alison K about research. I know you're sitting there saying I already know everything about my business. Well guess what, you don't! So you need to listen to this short and lively conversation about affordable ways you can conduct market research to make better decisions about your business. Alison explains as businesses owners, especially in service area know the end goal it to make the sale. We know our target clients and their pain points. We already

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02:57

#864 Podcast Tips, Tools and Tricks

More than a Few Words ·

2023/06/18

After 13 years of podcasting, I have found tools I rely on. My two favorites are Podmatch - It is kind of like a dating application. Instead of finding dates I use it to book podcast interviews on high profile shows and interesting guests . And now, they have rolled out a new feature that allows me to get paid to host guests on my show. Learn more at : https://www.joinpodmatch.com/mtfw For recording interviews, I love Zencastr It is a great all in one tool. Audio only or audio and video are

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09:54

#863 Measurement vs Attribution

More than a Few Words ·

2023/06/15

Jennifer Denney is obsessed with measurement and marketing data. She believes you can't improve what you don't measure. But there are a lot of challenges for marketers right now, as they try to measure the effectiveness of a particular type of marketing, Recent changes from Apple have cut off all apps from being able to know what happens after you click on a ad and leave their site. And there is more data loss coming in July 2023 with the changes to Google Analytics. Trying to map individual

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10:40

#862 Stand, Stagger, Fall

More than a Few Words ·

2023/06/13

Have you ever done something for the first time, without prior knowledge and been able to achieve success? If so, you’re truly unique. Most humans find themselves meeting new challenges with a series of frustrations and failures. Imagine an infant as they decide to walk for the first time, they stand up then they stagger and inevitably they fall. To become consistent walkers they repeat the stand-stagger-fall cycle for a few weeks or months. This pattern of stand-stagger-fall is repeated throughout

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01:39

#861 Go Negative to Get Attention

More than a Few Words ·

2023/06/11

If your blog titles don't grab reader's attention, they're not going to read your blog posts. While it might seem that people want to see something positive in these challenging times, surprisingly negative titles work better. Look at the newsfeed on Twitter or Facebook or LinkedIn. Posts with negative titles stand out and are more likely to be read, create engagement and be shared. So, I want you to commit to not boring readers with weak language in your subject line. If you start your blog post

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11:32

#860 The Perfect Podcast Pitch

More than a Few Words ·

2023/06/08

Would you like to be a guest on a podcast? If so, you want to pay attention to what Kelly Mosser has to say about pitches. The biggest mistake most potential guest make is the emphasis of the pitch. The message boils down to "I want airtime on your show. Here's why I deserve it. Here's why you should give it to me." This one-sided approach misses the key detail that podcasts are a business collaboration. When you focus on what you can get, and what the audience might take away, the host and the

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11:49

#859 Better Content in Three Easy Steps

More than a Few Words ·

2023/06/06

According to Stacey Hall when we create marketing content it should not be about our products and services. So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that. 1) Start with a question that is relevant to your customer and their problem 2) Explain what causes the problem 3) Provide the solution to your problem. Great content is just that easy. Stacey is one of the contributing authors in MORE THAN A FEW WRITTEN

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01:32

#858 Ego Drives Social Media

More than a Few Words ·

2023/06/04

Social media is all about ego. No matter how many followers and fans you have, it’s always fun to see a new follower, a retweet, or reply, like, love or share. All of those things signal to us that we’ve been accepted and esteemed by the community. And that feeling of acceptance is really one of the most basic human needs. When you are using social media for business. Your objective is to make other people feel that way. If you spend the majority of your time on social media, liking and commenting

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10:59

#857 A Great Bio Makes People Want to Get to Know You.

More than a Few Words ·

2023/06/01

Many potential customers read your bio to figure out who you are, and what it is going to be like to work with you. Danielle Hughes believes you need to give them a sense of who you are as a person instead of a litany of tasks and accomplishments. That task list doesn't help them start the conversation with you or get to know you in any way. When somebody reads your bio and then meets you or they has a conversation with you. it should be the exact same person. They shouldn't feel that there's a

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11:18

#856 Take your business to the next level

More than a Few Words ·

2023/05/30

During the pandemic many people started businesses and even more are sitting in a corporate role right now thinking you're going to start a business and leave the 9 to 5 behind. That's all great, but when the elation of the start up phase is over, you need to be able to sustain that new business through the long run. Anna Lundberg suggests you need to start with your "why". If you are not clear about why you do what you do, what you want to accomplish as a person and a business it will be hard to

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