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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

00:17:21

How to Create Effective Educational Content

Content Amplified ·

2024/05/30

In this episode, we interview Shannon Howard, Director of Customer and Content Marketing at Intellum.What you’ll learn in this episode: Strategies for creating valuable educational content How to differentiate your content from competitors Balancing SEO with quality content Effective use of AI in content marketing

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00:15:06

How Do You Nail Content Distribution?

Content Amplified ·

2024/05/28

In this episode, we interview Kacyn Goranson, Vice President of Marketing at WorkSuite. What you’ll learn in this episode: Strategic approaches to content distribution. The importance of understanding your target audience. How to measure the effectiveness of your content distribution. The role of content formats in reaching different personas. Tips for repurposing content for multiple channels.

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00:16:53

How Can You Master Content Attribution?

Content Amplified ·

2024/05/22

In this episode, we interview Deidre Hudson, a seasoned marketing expert with extensive experience in data analysis and content marketing.What you’ll learn in this episode: The importance of balancing performance and brand marketing. Key strategies for effective marketing attribution. How to track and measure the 95% of your audience that isn’t ready to purchase. The role of data in understanding and improving customer journeys.

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00:19:29

How Does A/B Testing Improve Content?

Content Amplified ·

2024/05/20

In this episode we interview Stephanie Bregman, VP of Marketing at 4ocean. What you’ll learn in this episode: How to effectively start A/B testing your content Key tools and techniques for successful A/B testing The importance of understanding customer journeys Tips for communicating data-driven decisions to your team Real-life examples of impactful A/B tests

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00:16:36

Building a Story Bank

Content Amplified ·

2024/05/16

In this episode, we interview Lyndal Cairns, a seasoned marketing strategist and former journalist who has creatively transitioned into the world of marketing. With a rich background that started in journalism and transitioned to spearheading a social media program for a health charity in Australia, Lyndal brings a unique perspective to modern marketing challenges. What you’ll learn in this episode: • How a “story bank” can revolutionize your content strategy by organizing and prioritizing

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00:16:50

What’s Trending in Marketing for 2024?

Content Amplified ·

2024/05/14

In this episode, we interview Abdul Rastagar, Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics. What you’ll learn in this episode: • Importance of First Party Data: Understand the critical shift from third-party cookies to first-party data due to new privacy laws. • Balancing Privacy

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00:15:48

"Be the TV show, not the advertisement"

Content Amplified ·

2024/05/13

In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career. What you'll learn in this episode: The transformative shift in marketing strategy from traditional to value-driven approaches. How "Be the TV show, not the

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00:23:03

How can one event give you content for months?

Content Amplified ·

2024/05/10

In this episode, we interview Noreen Vincent, a seasoned marketing strategist renowned for her innovative approaches in leveraging event content for extensive marketing campaigns. What you'll learn in this episode: Effective strategies for repurposing content from events to amplify your marketing efforts. Insights on how to ensure content from events resonates with different audience segments. Tactical advice on using event content to boost SEO and online presence. Examples of successful

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00:17:26

Can Partner Marketing Drive Business Growth?

Content Amplified ·

2024/05/08

In this episode, we interview Alise Houserman, a seasoned marketer with a unique journey from an English major to a marketing maven. Join us as we delve into the dynamics of partner marketing and its potential to amplify business growth. What you'll learn in this episode: How unexpected career paths can lead to marketing success. The importance of blending creativity with data in marketing. Strategies for developing partner-specific content in marketing. Effective methods to support

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00:16:22

7 Steps for Maximizing your Content Impact

Content Amplified ·

2024/05/07

In this episode, we interview Amanda Morrison, the Lead of Product Marketing at Vivino. Amanda brings a wealth of experience from her journey through various facets of content creation and strategy to her current role, where she merges her passion for wine with her expertise in content and product marketing. What you'll learn in this episode: The fundamentals of Amanda's seven-step framework for maximizing content impact. Insights on integrating content strategy with product features to

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00:19:13

How to get the most value out of your internal experts?

Content Amplified ·

2024/05/06

In this episode, we interview Elliot Volkman, the Marketing Director at Drata and host of the "Adopting Zero Trust" and "Mastering the Art of Failing" podcasts. Elliot brings a unique blend of journalism background and marketing expertise, particularly in the cybersecurity domain, to discuss enhancing brand identity through internal thought leadership. What you'll learn in this episode: How to identify and elevate internal experts to enhance brand visibility and

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00:15:32

How Does Employee Advocacy Boost Business?

Content Amplified ·

2024/05/03

In this episode, we interview Amber Rhodes, a seasoned professional in B2B SaaS marketing at a Series A startup. Amber shares her journey from freelance beginnings to becoming an influential figure in content marketing and employee advocacy programs.What you'll learn in this episode: The basics and benefits of employee advocacy programs in a small to mid-sized business. How personal branding within a company can amplify its social media impact. Strategies for encouraging employees to

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00:18:45

How Can Brands Leverage Social Media?

Content Amplified ·

2024/05/02

In this episode, we interview Kevin White, a seasoned marketing expert currently heading the marketing team at Common Room. Kevin shares his extensive experience, starting from his early days of web development for a local surf shop to mastering digital marketing and leading growth at innovative tech companies. What you'll learn in this episode: The fundamental principles of content marketing: Understand the importance of aligning your content with the right audience and delivering messages

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00:18:09

Should every B2B business start a podcast?

Content Amplified ·

2024/05/01

In this episode, we interview Shiro Hatori, the Director of Demand Generation at Concept3D, a visionary in digital marketing with extensive experience in both e-commerce and B2B SaaS sectors. What you'll learn in this episode: Strategic Insights: Shiro discusses his transition from e-commerce to B2B SaaS and the unique marketing strategies employed in each field. Podcasting as a B2B Tool: The advantages of starting a podcast for B2B companies, including building community ties and enhancing

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00:19:38

How Can We Reimagine News Through Storytelling?

Content Amplified ·

2024/04/30

In this episode, we interview Nickolas James, an accomplished content strategist with a fascinating career journey from development and production at E! to overseeing digital content at Sinclair. His diverse experiences across major networks like HBO and Conde Nast have uniquely positioned him to blend content creation with strategic marketing. What you'll learn in this episode: The importance of emotional resonance in content marketing and how to achieve it. Strategies for integrating

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00:15:09

Is Middle-of-the-Funnel Content the Key to Better Leads?

Content Amplified ·

2024/04/29

In this episode, we interview Jaclyn Freedman, a seasoned marketing expert passionate about crafting multifaceted campaigns and advocating for authenticity in content. With a rich background that spans the early days of digital marketing, Jaclyn brings a wealth of experience in engaging audiences at every stage of the buyer's journey. What you'll learn in this episode: The essential role of mid-funnel content in marketing and how it differs from top and bottom funnel strategies. Practical

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00:18:00

Is AI Changing How We Search Online?

Content Amplified ·

2024/04/26

In this episode, we interview Erin Hallstrom, a seasoned SEO specialist and former journalist who has seamlessly transitioned into the digital age of marketing. Erin shares her journey from aspiring to be Lois Lane to mastering SEO for one of the largest B2B media companies in the U.S., blending her passion for storytelling with the technicalities of search engine optimization. What you'll learn in this episode: The Evolution of Search Engines: Discover how generative AI is shifting the

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00:20:15

How do you tell your customer's story?

Content Amplified ·

2024/04/25

In this episode, we interview JP Lespinasse, a seasoned marketing professional with a rich background spanning from retail to tech, and now at Lightcast, a data company focusing on labor market analytics.What you'll learn in this episode: Comprehensive Marketing Experience: Discover how JP's journey through iconic companies like Nokia and the NBA shaped his marketing strategies, particularly in content and social media management. Storytelling in Marketing: Gain insights on how

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00:14:03

What is the current state of content marketing?

Content Amplified ·

2024/04/24

In this episode, we interview Nolan Necoechea, a seasoned marketer with over a decade of experience in data and AI startups. Nolan dives deep into the current state of content marketing, shedding light on the pitfalls of "zero calorie content" and how to genuinely engage your audience with impactful content strategies. What you'll learn in this episode: Understanding Zero Calorie Content: Nolan introduces the concept of "zero calorie content"—content that lacks nutritional

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00:18:37

Do we really need more video?

Content Amplified ·

2024/04/23

In this episode, we interview Ariana Shannon, a seasoned marketing director at SalesIntel with a passion for visual storytelling and brand strategy. What you'll learn in this episode: The Importance of Strategic Video Content: Ariana discusses the need for a purpose-driven approach to video production, emphasizing that creating content should be about fulfilling specific business and marketing goals, not just producing more for the sake of it. Creating Effective Educational and Tutorial

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385 results

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