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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

23:08

Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠 With:...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/18

In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.=================================================================IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.=================================================================Best Moments:(04:03) Starting points for au...

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11:51

Ep. 205 - BEST WEBINAR Lead Gen is FACEBOOK😳?...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/16

In this episode of Do This, Not That, host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format.=================================================================Best Moments:(01:57) Question about running B2B ads on Facebook(03:33) Effectiveness of Facebook for B2B marketing(04:34) LinkedIn's success for consumer offers(06:48) Sponsor message for Marigold email platform(08:07) Jay's first job experience at The...

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6:42

Ep. 204 - What’s Up THIS WEEK ==💡EMOJIS in EMAIL...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/15

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the week's notable marketing and business news, along with some useful tips for marketers.=================================================================Best Moments:(00:59) Perrier's marketing challenge due to contamination issues(01:50) Qantas Airlines' in-flight entertainment mishap(02:38) Pinterest's 2024 Halloween Trend Report and its marketing implications(04:00) Email newsletter subject line trends...

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14:49

SPECIAL LIMITED SERIES: === QUICK Content VS. GUIDES,...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/14

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss various aspects of marketing, data analysis, and content creation. They share insights on how to effectively use research data in content marketing and the importance of creating shareable, bite-sized content. The hosts also touch on personal topics such as fitness habits and travel experiences.=================================================================Best Moments:(00:49) Discussion on personal fit...

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12:57

Ep. 203 - SEND MORE EMAIL! You're NOT Sending...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/11

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument.=================================================================Best Moments:(00:40) Introduction to the controversial topic of email frequency(01:38) The concept of relevancy equals frequency in email...

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22:43

Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/11

In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape.=================================================================Best Moments:(01:47) Micki’s background in reality TV and transition to marketing(05:33) Definition and pillars of relationship marketing(07:59) The importance of personalization in relationship marketing(11:03) Insights from Marigold...

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10:38

Ep. 201 - LINKEDIN Trick to BEAT ALGORITHM!😮'Nobody...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/09

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits.=================================================================Best Moments:(01:07) Work question from Davie in Dublin, Ireland(02:08) Tips for growing LinkedIn following using the experience section(06:54) Mention of Marigold's Brand Ranking Report(07:53) Ridiculou...

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8:40

Ep. 200 - What’s Up THIS WEEK == Gen Z Hates...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/08

In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference.=================================================================Best Moments:(00:58) Harris Poll research on Gen Z social media usage(01:56) Most disliked social media platforms according to Gen Z(02:46) B2B marketing statisti...

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12:13

SPECIAL LIMITED SERIES: === POST on EVERY Platform??...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/07

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expanding to others.=================================================================Best Moments:(00:47) Brief discussion on current TV shows the hosts ar...

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13:02

Ep. 199 - BEST OFFERS to use Right NOW! Business and...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/04

In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strategies for marketers to leverage.=================================================================Be...

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22:25

Ep. 198 - NEW!📊Brand Rankings Report 📈 MARIGOLD RANKS...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/04

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success.=================================================================Best Moments:(00:53) Introduction to Marigold's new research report on relationship marketing(03:42)...

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8:46

Ep. 197 - SECRET Tip to MASSIVE Increase in...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/02

In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture.=================================================================Best Moments:(00:19) Mention of featuring insights from top marketing minds(00:26) Inclusion of discussions on life, pop culture, and everyday chaos(1:35) Why promote t...

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8:38

Ep. 196 - What’s Up THIS WEEK == RETURN TO OFFICE?🤮!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/10/01

In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings.=================================================================Best Moments:(00:58) Companies pushing for return to office(01:49) KPMG survey on CEOs' expectations for return to office(02:37) Financial impact of working from office vs. home(03:38) LinkedIn removing top voice ba...

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12:49

SPECIAL LIMITED SERIES: === PUBLIC SPEAKING TIPS! (in...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/09/30

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience.=================================================================Best Moments:(01:47) Topic introduction: Speaking in front of people(02:24) Daniel's approach to overcoming stage...

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11:55

Ep. 195- NEW! 5 SUBJECT LINE TESTS you have NEVER...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/09/27

In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.=================================================================Best Moments:(00:40) Introduction to five subject line tests for email marketing(01:25) The impact of subject line...

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18:20

Ep. 194 -🔍 SEO Pitfalls to AVOID! #1 Escape Room...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/09/27

In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading marketing efforts at The Escape Game, along with his thoughts on Taylor Swift's evolving career.=======================================================...

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11:29

Ep. 193 - SECRET reason you are getting...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/09/25

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends.=================================================================Best Moments:(01:15) In-N-Out Burger and fast food preferences(02:16) High unsubscribe rates in email marketing campaigns(02:35) The importance of two-step unsubscribe processes(03:47) In...

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7:37

Ep. 192 - What’s Up THIS WEEK == AD Costs RISING? B2B...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/09/24

In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture.=================================================================Best Moments:(00:28) Rise in digital ad costs due to the upcoming presidential election(02:02) Increased weekend traffic from VP level and above contacts(03:28) Tupperware files for Chapter 11 bankruptcy(04:08) Amazon files for 91,000 AI patents(04:28) Nicole Ki...

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13:19

SPECIAL LIMITED SERIES: === Do ALGORITHMS Matter? and...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/09/23

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape.=================================================================Best Moments:(00:31) Discussion about eating habits while traveling(02:01) Main topic: Dealing with algorithm changes and platform updates(06:42) How to find and stay ahead of mar...

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11:22

Ep. 191 - FORGET EVERYTHING YOU KNOW! 🧠 AI Trigger...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/09/20

In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference.=================================================================Best Moments:(00:40) Introduction to AI trigger words and their impact on email marketing(03:48) Apple's upcoming iOS 18 update and its effect on email prioritization(05:...

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