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PODCAST

GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.Watch our episodes in video on contentgroup"s YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

government marketing

All Episodes

35:31

058 Special episode on NSW and ACT Government case...

GovComms: The Future of Government Communication ·

2016/05/03

In this podcast episode, we try something different.Davidanswers some of your questions on content marketing ingovernmentand the public sector. David digs into how we haveapplied thecontent marketing methodology to some of our publicsector clients.David talks about how content marketing is beingused by the boththe New South Wales and the Australian CapitalTerritorygovernments to achieve their objectives. How do you makethebusiness of telling your story a priority? How do youstreamlinecontent

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19:10

057 Make policy interesting with Gina Ciancio

GovComms: The Future of Government Communication ·

2016/04/25

Gina Ciancio is the Senior Social Media Adviser for the Department of Human Services. Gina Ciancio joined the DHS as a Public Affairs Officer and rose to join a specialised team in digital and social media. Gina also spent a short period working in the UK in marketing. This interview is taken from a live webstream at the ACT Digital Hub in Gungahlin Library back in 2014. In this episode, you'll learn where the Department of Human Services is getting it right, an example of where the DHS has used

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32:17

056 Crisis management using social media with James...

GovComms: The Future of Government Communication ·

2016/04/18

David interviews James Kliemt, Senior Digital Media Officer for the Queensland Police Service. James created and maintains the largest Police Facebook page in the English-speaking world. He grew this Facebook page to three quarters of a million likes in a state with a population of 4.5 million. James Kliemt has received many awards for his leadership in social media by State Government, Federal Government and independent sources. James also led award-winning projects for police blogs and a real-time

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34:06

055 Stakeholder mapping with Kate Bradstreet

GovComms: The Future of Government Communication ·

2016/04/11

David interviews Kate Bradstreet, a communications consultant with over 15 years experience in the industry. Kate has advised on several projects for the Prime Minister and Cabinet including the Prime Minister’s National Ice Taskforce and Reducing Violence against Women and their Children. Prior to founding her own consultancy firm, Kate was the Senior Director of Online Communications for the Department of Climate Change and Energy Efficiency. Kate Bradstreet also spent several years with the

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33:33

054 Mitch Joel on the secrets of podcasting

GovComms: The Future of Government Communication ·

2016/04/04

Mitch Joel is one of the world’s foremost advocators of digital marketing. Mitch Joel is the President of Mirum, a global marketing agency that operates to close to 20 countries with over 2,000 employees. He is the host of the popular podcast Six Pixels of Separation, which recently celebrated its 500th episode. Mitch is the author of two books on the implications of the new media. His last book CTRL ALT Delete, which was named one of Amazon.com’s best business books of 2013, examines how businesses

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34:47

053 The citizen journey and its success with the City...

GovComms: The Future of Government Communication ·

2016/03/28

Martin Schipany is the Head of ‘City Communications’ for the City of Vienna’s Press and Information Services. Martin started working for the City of Vienna as a Press Officer before becoming an Editor in the Press and Information Services, eventually to rise to the Head of the sub-department ‘City Communications.’ Martin has also been the Head Press Officer for a political party in the Vienna State Parliament. Martin recently completed his Executive Masters in International Media Innovation

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34:50

Assistant Secretary Trish Johnston on how comms is...

GovComms: The Future of Government Communication ·

2016/03/21

In this episode, we sit down with Assistant Secretary of Communications at the Department of Prime Minister and Cabinet, Trish Johnston. Trish has worked on some of the Government's most complex policy issues including domestic violence, cyber security, indigenous affairs, climate change, resources and energy and preventative health. We discuss the changing role of government communications, how social media has changed the way government communicates with the public, how comms strategies are built

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43:22

51 Why Government comms should act more like a...

GovComms: The Future of Government Communication ·

2016/03/15

Sean Larkins is the Director of Consulting & Capability for the Government and Public Sector Practice of the world’s largest communications services group, WPP. Sean was previously the Deputy Director of the UK Government Communications. Sean led the reform of the UK Government’s communications to build a centralised strategy. Sean set up and ran the UK Communications Service. Sean was responsible for almost 4,000 government communicators.In this episode, you'll learn:5:37 How to discover government

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34:41

The hardest part about telling stories for Government

GovComms: The Future of Government Communication ·

2016/03/07

In this week's episode of InTransition, we interview Mandy Gyles. Mandy has over 25 years’ experience in the communication and media industry. Mandy started her career as a reporter for the Australian Broadcasting Corporation. Mandy moved into the role of Communications Officer in the agricultural industry. She moved through various roles in PR, media and communication. Mandy worked for the Department of Agriculture and as Public Affairs Officer for the Australian Centre for International

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32:58

How do you convince the leadership to invest in...

GovComms: The Future of Government Communication ·

2016/02/29

In this week's episode of InTransition, we interview Karl Herger, Digital Marketing Specialist for the City of Sydney. Karl is responsible for implementing the City of Sydney’s digital marketing strategy, including its content strategy, social media, website builds, app development, analytics, online advertising and email marketing. Karl has been with the City of Sydney for over four years now.Karl previously worked for the Australian Broadcasting Corporation as a Digital Marketing Specialist. He

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20:57

What are the constraints of government communications?

GovComms: The Future of Government Communication ·

2016/02/22

In this special episode of InTransition, David Pembroke interviews Kanchan Dutt, the Senior Manager of Media and Communications for the Australian Capital Territory Community Services Directorate. This interview includes discussions on the constraints of department communications, how to improve the skills of staff to become better publishers and the challenges faced when convincing senior level management to use content marketing techniques. The interview featured as part of a live webcast from the

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31:02

Tell your story using data

GovComms: The Future of Government Communication ·

2016/02/15

Today, David Pembroke sits down with guest Isabelle Oderberg, the National Social Media Lead for the Australian Red Cross. The two discuss the increasing appeal in hiring data analysts to work in social media, how data underpins story telling, how to teach an old work force how to identify and publish compelling social media content and how the approvals process works in a large organisation, among other things. Hosted on Acast. See acast.com/privacy for more information.

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31:53

Why a press release just won't do it anymore

GovComms: The Future of Government Communication ·

2016/02/08

In this episode, Founder and CEO David Pembroke sits down with Dr Caroline Fisher, Lecturer in journalism at the University of Canberra. They discuss the new role journalism plays in the public sector and how that is changing with new content marketing initiatives. David and Caroline explain how public sector workers should convince media advisors to employ content marketing tactics when pushing out new programs. They also talk about the new Bachelor of Journalism, Content Marketing degree at UC and

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34:48

The ins and outs of publishing

GovComms: The Future of Government Communication ·

2016/02/01

This week we’re joined by Bobby Graham, Director of Bobby Graham Publishers and Business Development Manager of MasterDocs. In this episode, Bobby takes us through the ins and outs of publishing. We discuss the importance of the user, why print is not dead and how to have successful production meetings, among other things.Bobby is an experienced digital publisher. Her business passion is digital publications, marketing and communication. She holds a Masters in eBusiness and a Bachelor of Arts in

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32:36

Architecture of Listening

GovComms: The Future of Government Communication ·

2015/12/14

In this episode of InTransition we are joined by Jim MacNamara from the University of Technology, Sydney. We take a look at Jim’s distinguished career and discuss why more public sector organisations need to learn the art of listening. Hosted on Acast. See acast.com/privacy for more information.

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34:24

How does UNICEF Australia communicate during a crisis?

GovComms: The Future of Government Communication ·

2015/12/08

This week we’re joined by Kate Moore, UNICEF Australia’s media manager. In this conversation, David and Kate talk about UNICEF Australia's communication department and how they get the message out during an emergency. Hosted on Acast. See acast.com/privacy for more information.

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37:19

Wild About Whales: How they got it right

GovComms: The Future of Government Communication ·

2015/12/01

This week we’re joined by Clint and Todd Wright, Managing Directors of Threesides Marketing. In this episode we chat with Clint and Todd about their award winning campaign for the NSW National Parks and Wildlife Service, Wild About Whales project. Hosted on Acast. See acast.com/privacy for more information.

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33:38

Show Me the Data: Leveraging Analytics

GovComms: The Future of Government Communication ·

2015/11/24

This week we're joined by Chris Rottler, Head of Digital Analytics of the US Peace Corps. In this episode, Chris explains how the Peace Corps uses data to understand their audience and develop content. Hosted on Acast. See acast.com/privacy for more information.

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30:27

Learn how to engage with your audience

GovComms: The Future of Government Communication ·

2015/11/17

This week we're joined by Matt Crozier, the co-founder and CEO of Community Engagement firm Bang The Table. In this episode Matt explains how organisations can engage with their audiences. Hosted on Acast. See acast.com/privacy for more information.

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33:55

How to stand out in a crowd

GovComms: The Future of Government Communication ·

2015/11/09

In episode 39 we're joined by Michelle Robertson, the Communications and Marketing Manager of Communites@Work. In this episode we explore the challenges faced by communications departments and how they can stand out in the crowd. Hosted on Acast. See acast.com/privacy for more information.

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358 results

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