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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

29:28

BYP 190: 7 Things You May Not Know About Me

Brand You Personal Branding ·

2019/06/26

“In a personal brand, the messenger is often more important than the message.” One of the most underrated and overlooked pieces of marketing content you can create is this very episode! In the personal brand space, the messenger is more important than the message. Think about every “guru” or expert you follow. Does that person say anything radically different from his or her competition? Radically different? Probably not. So why do you follow that person over, say, someone else? It’s because of the

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33:02

BYP 189: Business Lessons From 8-Figure...

Brand You Personal Branding ·

2019/06/19

Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In. I met Kay and Shi during my work with the John Maxwell Team, and we'll be teaming up for a workshop on personal branding in Orlando this August at the International Maxwell Certification event. We cover several business building and social media marketing tips in this interview, including: How Kay and Shi got

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39:21

BYP 188: Money Matters: How To Build A Profit-First...

Brand You Personal Branding ·

2019/06/12

This is one of the most important interviews I've ever done, because it has to do with the financial side of running a personal brand business. Jessica Mae from the Bottom Line CPA has been the single-handed biggest change agent in my business over the past year. In this interview, you'll hear how my own financial negligence completely cleaned me out and how Jessica and her team brought me up from rock-bottom to get to a healthy place in my finances. We talk about the "Profit First" plan and the

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19:21

BYP 187: Put Out the Fire or Fan the Flame - 5...

Brand You Personal Branding ·

2019/06/05

My time in Florida has come to a close (nothing to worry about, it was always intended to be a 6-month tenure) -- and I have so many incredible insights from my time there. When you work with people of the caliber of John Maxwell and Paul Martinelli, you’re bound to pick up on a few things. Here are just a few that impacted me, that I hope will help add value to you: Incentivize people with money and commissions. You’ll hear a bit of my background in sales (yes, I used to be a telemarketer!) and how

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20:59

BYP 186: How To Get Comfortable Doing Video

Brand You Personal Branding ·

2019/05/29

As you may know, video is one of the fastest growing marketing channels out there right now. Chances are you already consume video in some aspect, whether it's Facebook Lives, Instagram videos or stories, YouTube, and so forth. But how do you get comfortable doing video? In this solo episode, I take a few minutes to share how I got my start doing video: Start Big Go Small Start Strong You'll also get some of my insights on how I approach hosting webinars and group coaching calls, as well as what

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24:12

BYP 185: How To Craft A Killer Keynote Speech

Brand You Personal Branding ·

2019/05/22

There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational. The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence: Determine the Call To Action Write quotables and Tweetables Gather stories for within the presentation, not without Create sparse slides (clean, minimalistic) Dress the way I want to be photographed EPISODE CREDITS: If you like this podcast and are

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34:10

BYP 184: The Power of One-Day Virtual Summits with...

Brand You Personal Branding ·

2019/05/15

I met Mark Wade in 2018 when I attended a mastermind he hosted in Puerto Rico. I received so much value from the event that I went in 2019 and have already registered to attend in 2020. One of the biggest takeaways involved virtual summits. Mark inspired me to host one. I knew the power of summits but resisted the idea but it just seemed like so much work. Then he told me about repurposing content for a summit and about his "One Day Summit" formula -- and I was hooked. Tune into this episode and

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35:21

BYP 183: How To Get Started Writing and Publishing A...

Brand You Personal Branding ·

2019/05/08

Karen Anderson is an associate publisher with Morgan James Publishing in NYC. Considered one of the "titans" of direct marketing, Karen shares insights from an illustrious career in book publishing, marketing, and copywriting. If you've ever wanted to know how to get started writing a book, what publishers look for in book proposals, or what it really takes to land a book deal then this episode is for you. Karen’s Resources: strategicbookcoach.com EPISODE CREDITS: If you like this podcast and are

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34:48

BYP 182: Work Smarter, Not Harder: The Systems You...

Brand You Personal Branding ·

2019/05/01

Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs On Fire. "EOFire" generates over $3M in annual revenue, and Kate and her partner John run the entire business virtually with just a handful of team members (less than 5 total). The key to their success is found in their systems, and Kate pulls back the curtain to show you: Automate: done by apps Delegate: done by people Batch: done by you, the content creator The single most

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25:39

BYP 181: Behind the Scenes of My $25,000 Live Product...

Brand You Personal Branding ·

2019/04/24

Recently I did a "live" launch over a 15-day period called The Brand You Bootcamp. You'll learn why I did the launch (it wasn't for monetary gain, though it pulled in just over $25,000), how I pulled off the timing, and what I did to create a rabid community of participants. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers,

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49:48

BYP 180: How To Use Data To Drive Design With Robby...

Brand You Personal Branding ·

2019/04/17

Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design. Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don’t — unless you know what Robby knows. You’ll learn how design even affects Google rankings for websites. RESOURCES BY ROBBY FOWLER: Robby’s website: robbyf.com *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my

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37:04

BYP 179: Pricing Is Positioning With Paul Klein

Brand You Personal Branding ·

2019/04/10

One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more. RESOURCES BY PAUL KLEIN: The Pricing Is Positioning Podcast with Paul Klein The Product Pricing Roadmap: A simple 3-part framework to show you how to set up

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21:07

BYP 178: A Few Behind the Scenes Takeaways from...

Brand You Personal Branding ·

2019/04/03

Learn how I "got the gig" to speak at Social Media Marketing World in San Diego. You'll also learn the importance of asking the right questions when networking (and which ones to avoid). EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and

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18:43

BYP 177: A Conversation On Personal Branding With...

Brand You Personal Branding ·

2019/03/27

Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him. I also asked him what advice he has for people who want to speak, coach, or consult but aren’t sure which “lane” to pick. His answer might surprise you. Finally, you’ll hear the story of how I ended up working with the John Maxwell Team. It’s a cool story of how building a personal brand can “compound” and result in some pretty big opportunities. Interested in finding out more about the John Maxwell

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30:21

BYP 176: 10 Takeaways from the John Maxwell Team’s...

Brand You Personal Branding ·

2019/03/20

Recently I was able to serve and attend the John Maxwell Team’s International Certification Event in Orlando, FL. There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire “tribe” of the John Maxwell Team is about. While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet incredible people from all sectors of leadership. One thing I often teach when advising brands is to focus

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54:21

BYP 175: Bourbon, Butterflies, and Real Talk with My...

Brand You Personal Branding ·

2019/03/13

This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon. We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique. Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve. We've spoken at each other's conferences, encouraged each other in our work, and have a genuinely great time whenever we talk

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22:22

BYP 174: Course, Coach, or Contractor? How To Know...

Brand You Personal Branding ·

2019/03/06

While resources are good, it’s easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource? In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors. Looking To Start A Side-Hustle? Join my Brand You Bootcamp for some of my best training on how to build a personal brand business. mikekim.com/start

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23:52

BYP 173: How I Deal With Rejection, Every Single Day

Brand You Personal Branding ·

2019/02/27

Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot). See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you. Whether you're looking to start a side-hustle, grow your own business, or just enter into a new phase of your relationships or career -- rejection is something

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20:29

BYP 172: How I Made the Leap to Become a Full Time...

Brand You Personal Branding ·

2019/02/20

We continue our current series on making a career pivot. One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs). Perhaps you’ve also wanted to “make the leap”, so here are a few recommendations based on my journey. 1. Set hard-and-fast financial goals. 2. Tap into resourcefulness (not just resources). 3. Experiment with various income streams. 4. Create predictable income for your first 3 months. 5. Get

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28:13

BYP 171: 4 Steps to Find Out How Much Money You Need...

Brand You Personal Branding ·

2019/02/13

There’s a lot of great content out there on making the leap from your day job to start a personal brand business. The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all: “How much money do I need to make a successful pivot?” In this episode, you'll get my 4-step process -- all from setting the financial goal you want to "leap" from, to how long you should be making money in

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