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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

12:46

Sports Performance Training

Gym Business Coach Podcast ·

2023/03/07

A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.Some even decide to set up their gyms as sports performance training facilities to train athletes and youth sports and mold those kids into better athletes.While this would definitely be exciting and fun, this business model has numerous challenges.For one, youth performance facilities are unsustainable due to their seasonal nature. You’ll always be

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26:18

Is This Holding You Back

Gym Business Coach Podcast ·

2023/03/02

Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but you're not quite sure what it is?It's time to stop wondering and start taking action.You have to take complete responsibility for the success or failure of your business.You have to be proactive in how you spend your time on the business to ultimately achieve your goals. Without a clear plan for how to run your gym, you'll be stuck putting

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19:48

Facebook Ads

Gym Business Coach Podcast ·

2023/02/28

If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.You probably need a paid ads strategy to force growth.As Tim and Randy have said many times in this podcast, you need multiple poles in the water to catch fitness clients in the marketplace.Paid advertising, without a doubt, is the only predictable method of generating leads on demand.In this episode, Tim and Randy share how to run a successful paid ads

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12:00

Your Only Goal This Year

Gym Business Coach Podcast ·

2023/02/23

Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base operating expenses.When you are at this point, your life changes. You don’t have to worry about covering upcoming expenses. You just focus on growth.This is actually the ethos of the Business Accelerator Coaching Program for Gym Owners.Unfortunately, not many gym owners are in this position. Some are living paycheck to paycheck in their business,

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27:05

Free to Paid - The Spectrum of Marketing

Gym Business Coach Podcast ·

2023/02/21

There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quality clients, and they'll end up making a lot of money.That's the wrong way to think about it. We are well past that type of homerun marketing that worked many years ago.These types of marketing campaigns might lead to a high volume of leads but not the quality you might be looking for.You'd rather have a lower but higher-quality lead flow

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20:29

How to Increase Show Rates

Gym Business Coach Podcast ·

2023/02/16

We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's important to interrogate the reasons why some people just dont show up.Forgot about the flimsy reasons you might have heard…. some will even say they forgot the appointment.Tim and Randy believe the main reason why they don't show up is a loss of motivation between booking the appointment and the appointment time. They've lost their mojo or

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15:03

The Reason You're Not Charging Enough

Gym Business Coach Podcast ·

2023/02/14

There are several reasons why you might not be charging enough for your services in your gym business.But the primary reason is that clients can't differentiate what you offer from your competition, so they just go to the cheapest.Your deliverable in your gym must look, smell and feel different from the others if you are to charge enough for your services.And always remember, we are not selling a workout or a nutrition plan. These are freely available. We are selling health, longevity,

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28:50

It’s Time To Remove Yourself

Gym Business Coach Podcast ·

2023/02/09

Today we hit a very proud milestone for the podcast. We are at episode 400.We are grateful for all gym owners who tune in twice a week to listen to Tim and Randy as they help you win this fitness business game. Thank you for all the feedback, reviews, and social media posts. We appreciate you.To celebrate this milestone, we polled members in the Business Talk with Fitness Professionals Facebook Group to what they wanted to hear us talk about on this episode.Most of you said they wanted to hear us

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19:35

How to Know If Your Service Is Good Enough

Gym Business Coach Podcast ·

2023/02/07

Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.The premise of this question comes from the fact that we all get those comments/complaints/suggestions from our clients on what we should do to improve our service.In some cases, these comments are helpful as they help us deliver a better experience. But in some cases, you have to remain steadfast as an entrepreneur and don’t be easily persuaded by everything that

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27:32

Losing Clients

Gym Business Coach Podcast ·

2023/02/02

One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the change is positive; some people will always complain about it and leave.Here at our gym, we recently undertook a major remodel where we changed everything. Unfortunately, this led to a massive loss of clients.The good thing is some clients were coming back from the summer freezes, so we ended up with our delta even. But the point of this episode is how to

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18:52

ChatGPT

Gym Business Coach Podcast ·

2023/01/31

You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create all manner of content for their business.You can use it for website content, blog posts, emails, sales copy, meal plans, and all client communications.Granted, there is no perfect AI tool, but ChatGPT is damn close. It will do all the heavy lifting in your gym business as far as content goes.As with every other technology, not everybody is convinced

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19:58

New Kids On The Block

Gym Business Coach Podcast ·

2023/01/26

A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.Gen Z is unlike any other generation we have had before. They are even different from the millennials. The reality is that they are with us now in the workforce, and we better understand what drives them.This generation grew up with full access to the internet, screens, and technology. This significantly impacts their worldview and, by extension, their social skills.In the

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17:24

Does It Smell Different

Gym Business Coach Podcast ·

2023/01/24

In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal training, or large group training/class-based concept.Most gyms are running the large group concepts, but as we have talked about numerous times in this podcast, the semi-private model is better for different reasons.One of these reasons is that you can provide your clients with a better experience and results, which means you can charge more, which makes a

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18:11

This Is Killing Your Cashflow

Gym Business Coach Podcast ·

2023/01/19

There are two trains of thought on the best way to sell gym/personal training memberships.On the one hand, some people believe in collecting as much money as possible, even if it means giving a discount on the memberships. On the other hand, we have the recurring subscription model where you have some money coming in from your base memberships every month.In our considered opinion, the recurring revenue model is the only way to grow your business and increase your profitability.Building up your

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18:29

The Year of Action

Gym Business Coach Podcast ·

2023/01/17

It’s that time of the year when many gym owners are planning and setting goals for the year ahead. You probably did the same thing last year and hit some goals and missed others.The question is, where do you want to see yourself at the end of 2023?Having interacted with thousands of gym owners in our coaching programs, the No. 1 reason why many are unlikely to achieve the goals they set for themselves is failing to take action.Goals and intentions are good, but you must follow them with action.Tune

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24:55

The Pitfalls of January

Gym Business Coach Podcast ·

2023/01/12

January is an interesting month for many gym businesses. There’s this misconception that we have a rush on new clients coming into our facilities, but in reality, we are just recovering the numbers we lost over December.For many typical gyms, the February numbers mirror those they had in November.As for the New Year resolution crowd, we all know that most of them don’t stick long enough. If you are running a small group personal training model, like the one we recommend, these are not your ideal

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16:39

The Purpose Of Profit

Gym Business Coach Podcast ·

2023/01/10

As a gym owner, you took on considerable risk when you decided to open a gym. Hopefully, the risk paid off, and now you are reaping the rewards in the form of profits.Now what?Do you go buying toys with this profit, or do you use them in a way that serves you long term?In this episode, Tim and Randy share some tips on how you can invest your profits to grow and multiply your wealth.The first place you should be looking at is the amount of rent you are paying for your lease. Over the long term, it’s

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28:26

2023 Prediction Show

Gym Business Coach Podcast ·

2023/01/05

2022 was a recovery year for the fitness industry from all the effects of the COVID pandemic and the shutdowns we all had to endure the previous years.Unfortunately, around 30% of brick-and-mortar gyms didn’t make it. So, what does 2023 hold for our industry?Tim and Randy have some predictions for the new year, and going by previous predictions, most of these will not be off the mark.The greatest issue for 2023 is inflation and a looming recession. Some gym owners who make the wrong move will be

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32:40

State Of the Industry Data Review

Gym Business Coach Podcast ·

2023/01/03

In this episode, we go through some data from a state of the fitness industry report that gives an interesting insight into how gyms and gym owners are faring in this industry.Some of the statistics in this report are scary, but some opportunities become apparent when you read through the report.More than 10,600 gyms globally offered data for this report. Most of these were CrossFit-style class-based gyms, but the numbers show what we have been saying numerous times on this podcast about class-based

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21:38

Systems Are Sexy

Gym Business Coach Podcast ·

2022/12/29

We are coming to the start of the new year, and it’s that time when many gym owners are inundated with whiz-bang marketing campaigns that promise to bring in hundreds of new members to their businesses.But Tim and Randy believe that this is the wrong way to go about it.Focusing on these marketing campaigns that bring in an influx of new clients is just a recipe for chaos.Instead, we recommend that you focus on systems that allow you to grow and scale your business sustainably.With systems in place,

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