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PODCAST

The Graham Cochrane Show

Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

business careers

All Episodes

52:04

3 Tips To Start A Business In A Saturated Market | 042

The Graham Cochrane Show ·

2020/02/04

Are you afraid to start a business because you feel that the topic or niche you're serving is an oversaturated market? Are you stuck in a business that you've already started and think it's because of market saturation? What if I told you that market saturation is actually a good thing? That might sound a bit crazy but trust me it's true. Today I want to help change your mindset on market saturation plus give you three tips to start (or grow) your business even if the market is

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46:51

Elon Musk Says Work Every Waking Hour | 041

The Graham Cochrane Show ·

2020/01/28

There’s this “motivational” video on YouTube that’s a compilation of Elon Musk interviews (billionaire founder of Tesla and Space X) called WORK EVERY WAKING HOUR. In it Musk actually shares some fascinating thoughts that I found very inspiring indeed - but I was intrigued to hear what this “work every waking hour” thing was really about. About half way through the video it cuts to an interview where Musk says the following: “When my brother and I were starting our first company, instead

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45:04

Stop Looking At The Numbers | 040

The Graham Cochrane Show ·

2020/01/21

In a world of powerful data and analytics tools at our fingertips, could looking at the numbers actually be hurting our business and growth potential? I mean, the quote goes: "What gets measured, gets managed" right?! Maybe. Today I want to uncover the darker side of our insatiable appetite for analytics and make the case that there's a better way to grow your business than looking at the numbers.

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44:26

How I Earn Money 10 Different Ways | 039

The Graham Cochrane Show ·

2020/01/14

I’ve always heard the average millionaire has 7 or more streams of income. Meaning they earn income from 7 different sources. As compared to say the average worker in America which has exactly one stream of income - their job. Over the years I've slowly built up to 10 streams of income myself (not including my wife's business) and in today's episode I break down exactly what they are and give you 6 ways you can begin adding some more streams of income to your life!

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38:26

Online Business In 2020 - Don't Make These 3 Mistakes...

The Graham Cochrane Show ·

2020/01/07

Things ain't what they used to be when it comes to online business. If you are running or building your business and presence online in 2020 like many of us did in the past 5 years you probably won't hit your income goals this year. Or worse, you'll have to shut your online business down entirely. Today I want to kick off the new year by sharing with you 3 huge mistakes I see online business owners making in today's landscape that will hold your business back in 2020. Let's discuss!

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36:39

Ask This Question Every New Year | 037

The Graham Cochrane Show ·

2019/12/31

As the New Year rolls in and everyone is excited about making resolutions and becoming a better person, I feel like there is a huge missed opportunity. Instead of announcing bold new goals to the world for 2020 that have no basis in reality, there is something more strategic you and I can do. In fact it's a simple question that you should ask yourself (and your spouse if you're married). It's a question my wife and I ask each year as we wind down and look ahead to the next 12 months.

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38:58

Give Before You Sell | 036

The Graham Cochrane Show ·

2019/12/24

We all are in the business of selling something and a transaction must take place in order to pay our bills - but are you too focused on selling your thing that you get the order of things backwards? Instead of selling and then giving our customers the thing they bought (and hopefully good service) what if we gave BEFORE we ever sold anything? Today I want to share with you not only WHY this is so powerful for your business (i.e. it will help you sell more) but 6 practical ways to

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50:39

Why Slow & Reliable Growth Wins | 035

The Graham Cochrane Show ·

2019/12/17

Which would you rather have: a $1 Million product or a $1 Million launch? It's kind of a trick question as million dollar launches are virtually impossible for most people to pull offand can create a TON of stress and pressure if the revenue is necessary for your survival. Plus, even if you DO someone hit a $1M launch there's no guarantee you can repeat yourself. Having a product sell $1M over a few years time nice and consistently with virtually no work is much more appealing - and

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49:18

Run Your Own Race In Business | 034

The Graham Cochrane Show ·

2019/12/10

How often do we get tripped up in business (and life) because we are trying to run someone else's race and not our own? How often does comparison and jealousy lead down the path of wasted time and discontentment? What would it look like in 2020 if you simply ran your OWN race in business? How much more joy and freedom would you have? How much more could you get DONE?! The question becomes then: what does it take to practice "selective ignorance" and run your own race? Today I have

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51:33

Harness The Power of Polarizing Content | 033

The Graham Cochrane Show ·

2019/12/03

In a sea of ever growing content and media it’s getting harder and harder to stand out. Safe, predictable, expected content won’t cut it. And I’d argue it never did. One of your power tools to growing your audience and consequently your income is to create polarizing content - content that divides. Sound scary? Welcome to the club. But you know what is scarier? Having nobody listen to what you have to say.

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40:29

The Secret Is To Start Now And Evolve Later | 032

The Graham Cochrane Show ·

2019/11/26

Can I go on a rant for a minute? If you're looking to start a business, you will never have everything lined up or figured out perfectly before you launch. Never. And this is true for one simple reason: things change. Constantly! The secret then to creating a lasting profitable brand is to two fold: start now and evolve later. Both verbs (start and evolve) are crucial. Let me give you some examples that will drive this home.

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32:48

Increase Your Revenue With Tiered Pricing | 031

The Graham Cochrane Show ·

2019/11/19

Want some "low hanging fruit" type easy ways to increase revenue in your business? Then it's time to realize an important truth in business:there is no “one price fits all” scenario. If you have only one tier/option for your product at one price you’re making a mistake.Some people will be glad to spend more with you if you only offered more value. Your job is simple: give people the option to give you more money! That's what tiered pricing is all about and exactly what we're talking about

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51:10

How To Run Your Business In 5 Hours A Week | 030

The Graham Cochrane Show ·

2019/11/12

There's nothing really special about me or my business that allows me to run it in under 5 hours a week. I've simply followed a 4 step process over the past 10 years that have allowed me to reduce my work hours little by little, each year. And the good news is you can follow that same 4 step process. Maybe your goal isn't 5 hours like me. Maybe it's just 20 hours a week but with a six figure business. That would be sweet. Let me show you how!

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45:18

7 Ways To Add Value To Your Customers | 029

The Graham Cochrane Show ·

2019/11/05

Here's a secret to have a successful business: you don’t need to innovate, just add value. That's right - you don't need some once in a lifetime, original idea to make a good living. And you certainly don't need to be in front of the "wave" in order to make a profit. You simply need to find ways to add value to people day in and day out. Today I'm going to give you 7 different ways you can do just that.

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44:13

The Fastest Way To Grow Your Email List | 028

The Graham Cochrane Show ·

2019/10/29

One of my students recently grew her email list by 25X in just one week! What's her secret? That's what I'll be discussing in today's episode. The fastest way to get more subscribers on your email list so you can sell more product and grow your business.

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44:20

How To Sell Through Story | 027

The Graham Cochrane Show ·

2019/10/22

Every good story or movie follows the same 7 element pattern. Without one of these 7 elements, audiences rarely connect with the story and it has no impact. Ironically the best way to sell your product to the world is to use the exact same 7 elements in your sales copy, positioning, and branding. Author turned marketing coach, Donald Miller, wrote an incredible book calledBuilding A StoryBrand: Clarify Your Message So Customers Will Listenand in today's episode I want to break down each of

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32:24

Should We Put People Over Profit? | 026

The Graham Cochrane Show ·

2019/10/15

People over profit sounds like a nice idea. But is it really a wise business philosophy? Granted, profit over people sounds like a recipe for disaster but is the idea of focusing on people and letting the profitability of our businesses take care of itself a smart move? The answer might surprise you!

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44:35

3 Things People Will Pay More For | 025

The Graham Cochrane Show ·

2019/10/08

If you need to dramatically increase revenue in your business then you need to charge more. It's that simple. But by charge more I don't simply mean just increase your prices (although that might be in order). I mean you need to create and offer some premium products or services that cost a lot more than your base line stuff. But what if you are racking your brain and wondering: "What will my people actually pay me more for?" You're in the right place my friend. In most businesses

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44:39

Forget Inbox Zero (Do Email This Way Instead) | 024

The Graham Cochrane Show ·

2019/10/01

Email is taking over our lives as business owners. We spend hours and hours inside our inboxes many of us trying to “manage” our email and achieve what’s called “Inbox Zero” where we clear out our email inbox each day. What a giant waste of time! Today I want to break down the 3 biggest mistakes we are making with email each day and then I want to show you a better way. Specifically I'm going to show you my 4 steps to handling email like a boss - so you can ACTUALLY make money and grow

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29:52

Should You Use Kajabi or Cheap Alternatives? | 023

The Graham Cochrane Show ·

2019/09/24

I recently got an email from Hannah and she asked a great question: "Should I sign up for Kajabi now even though I'm not making any money or should I use cheap alternatives until I'm making enough to switch to Kajabi?" Now - as an unapologetic Kajabi evangelist you know where I stand on Kajabi. It's the absolute best platform to run your entire online business on. I use it to run a million dollar a year business. But it's not the cheapest game in town. If you're starting out and don't

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