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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

37:36

The Art of Copybranding To Boost Sales - Lee Rowley

Bringing Business to Retail ·

2019/03/07

Copy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands. But he’s the first to admit, his copy hasn’t always hit the mark! Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using. Ignoring the “experts” he started creating copy and brands that made real, deep, connections with the people buying the products he was tasked with selling. Over time this lead to Lee developing

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41:11

Focusing On Strength To Build Your Business - Alissa...

Bringing Business to Retail ·

2019/02/27

Alissa Daire Nelson wants you to do what you do best, every single day! As a certified Strengths Coach, Alissa knows from experience how our past career choices and education play such an important role in what we do now. Alissa herself has reinvented her career several times; from dietician, to nurse, to direct sales consultant, to business owner and now a professional coach all of them adding a different dimension to what she can now offer her clients. In this episode of the Bringing Business to

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53:23

6 Proven Ways To Increase Ecommerce Sales - Chris Dayley

Bringing Business to Retail ·

2019/02/21

Chris Daly has over a decade of experience working as a Digital Marketer. During his career he has worked with some of the biggest names in e-commerce, helping drive traffic to their websites creating content that generates exceptional conversion rates. After increasing the organic traffic to one of his clients website by triple but failing to increase sales, he hit on the importance of Conversion Rate Optimisation. Chris now works exclusively creating and testing e-commerce content that converts

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49:17

3 Must-Know Tip For Using Video To Sell More Products...

Bringing Business to Retail ·

2019/02/13

Thomas Duran was going to be a fire fighter, that was until he realised he could turn his real passion for video, into his job. For the past thirteen years Thomas has worked as a professional video cameraman and producer, helping corporate clients sell their message and products through moving images. In this episode Thomas shares how you can leverage, one of the most powerful marketing tools available and use video to sell to your customers and scale your business. We chat about ways you can

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37:28

How To Leverage The ONE Thing You Were Created To Do...

Bringing Business to Retail ·

2019/02/07

It's still an early period of the new year, and we are still setting goals for our business and we started to work on some, but if your business isn't where you think it should be you are going to love this episode and you will get many answers how to change that. Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred

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40:58

Stress Reducing Life Hacks You Need Right Now - Peggy...

Bringing Business to Retail ·

2019/01/30

Are you overwhelmed with all the talk of goal setting that happens this time of year. Maybe you're feeling anxious you reach your goals from last year and now you're feeling the pressure to add more? This weeks episode of the Bringing Business to Retail Podcast is for you! My guest this week is self confessed serial entrepreneur, experienced retailer and personal development coach Peggy Sealfon. Peggy and I sit down to chat about the power of setting Intentions, rather than traditional, closed end

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40:21

How I Built A Global Fashion Empire With NO Money

Bringing Business to Retail ·

2019/01/22

In this episode with us is amazing Jane Lu from Showpo and it's real pleasure to have Jane in the show. Jane is a real synonym for success. Her business grows from a small garage shop to 60M USD in just 7-8 years. It's not easy to grow like that and there are many hurdles but it's important to have a goal you want to achieve, Jane shared with us her inspirational story about everything she experienced during this period from nothing to success. For more click here

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56:59

From Garage Bike Biz To 8 Figure E-commerce...

Bringing Business to Retail ·

2019/01/18

This week is reserved for business strategies for independent retailers and currently, I am in America where I am helping retailers to grow their business. With me today is Jen Geale from Mountain Bikes Direct. This interview is in New York where is currently a big NRF retail show. Retail’s Big Show is a marketplace for ideas and relationships. A chance to forge new partnerships, try out best-in-class experiences, and learn from some of the biggest players transforming retail today. An event

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42:57

How To Grow Your Business Without Setting Goals -...

Bringing Business to Retail ·

2019/01/16

Here I have a guest on the show who is going to talk to us about how to grow 50 percent without setting any goals. I am a little bit skeptical because I am very much focused on give yourself a target if you want to call it a goal a goal give yourself a target so that you have something to aim towards and you can test and you can measure and you can make sure that you are on track. In this episode you will learn: Everybody has something that they can leverage in their own skill set that could

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51:29

Stop Goal Setting, Start Goal Getting - Laurie Shopland

Bringing Business to Retail ·

2019/01/09

A new year is always time to sit down, grab a piece of paper and pen and start writing. Usually, we write our wishes, our goals, and our plans. Maybe we are not always in a position to get our goals, but we need to set them and go straight to them. Today on the show we have Laurie Shopland to help us with how we can actually the right goals and how we can get the right goals. Listen to the episode, grab your piece of paper, be inspired and start working on your goals. For more click here

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51:02

Hacks to Increase Revenue in your eCommerce Store

Bringing Business to Retail ·

2019/01/03

What you will learn in this episode: How to make things easier and automated How to create great product descriptions What is the best way to find content for your retail store or e-commerce shop How technology can help you with your retail business How to sell more? How to turn your 404 error page in something very strong for your retail business For more click here

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58:55

3 Breakthrough Hacks That Increase Returns From Your...

Bringing Business to Retail ·

2018/12/25

Recently I was the guest on The Next 100 Days Podcast and I really enjoyed. I have a couple of things to share with you today, and definitely, you are going to learn some new retail tricks. "Retail is changing, you better change too" Here are my Retail Breakthroughs: You Need an ONLINE presence Make Sure You CUSTOMISE Descriptions Use Facebook Audience Insights for FREE to Get a lot of Data on Your Customers Add an Upsell to Your Thank You Page Customise the Your Order is On Its Way Emails Be

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36:39

Tackling Bulky Goods Shipping - Mike Williams

Bringing Business to Retail ·

2018/12/19

In this episode, you are going to learn What is logistics aggregator [9:50] What's unique about UShip system [11:27] We talked about prices as well, learn some fresh information from Mike when it comes to shipping prices [20:35] Mike shared an example with us how they care for your products [27:55] Tips for retailers [31:36] For more click here

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45:45

Effective Ecommerce Marketing To Millenials - Brendan...

Bringing Business to Retail ·

2018/12/11

Australia’s largest global retailer Cotton On Group, known for fast-fashion, on embracing ecommerce, sustainability, and the power of connecting with the next generation… Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the “Bringing Business to Retail” podcast), on location in Sydney, Australia at

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40:22

Discover Your Ideal Customer’s Secret Language and...

Bringing Business to Retail ·

2018/12/05

The title "Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible" is an interesting topic from the last month in the year. Every day with your customers you can learn new facts about them, and you should put that as your priority. In this week's episode, you will learn many tips and tricks in relation retailer - customer. Click here for more

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36:18

Scaling Custom Products - Michael Fox - Shoes of Prey

Bringing Business to Retail ·

2018/11/28

Giving the customer what they want, working with several trillion possibilities A team of 200 people globally, headquarters in Los Angeles Word of mouth is the biggest customer acquisition channel, and there are rabid fans The issue with too much choice, too much newness/innovation, why Shoes of Prey is “toning it down” Influencers designing pairs of shoes Innovation is their thing Core competency is on-demand customization—best in the world Trend has been slower than expected in industry Directing

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17:02

Live Coaching Call with Dawn Lewis On When Is The...

Bringing Business to Retail ·

2018/11/21

Today's episode is a little bit different, and I hope you will enjoy this new format of the podcast episode. The holiday season officially starts in next couple of days with Black Friday. Now it's time to use all your resources and get the best results in your retail store. Probably you will need some additional help and hire people during the season, so I am here to help you how to chose the right person and the best one. My guest Dawn will try to help you as well. She runs the retail business but

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21:09

How Free Is Really Holding You Back - Salena Knight

Bringing Business to Retail ·

2018/11/13

I’ve got a question for you. How many free things have you downloaded, watched or subscribed to in the last 6 weeks? If you’re anything like me, the answer could be anywhere from a half dozen, to a hundred. Between the podcasts I listen to every day, the facebook lives, the free downloads and free trials, I would estimate I probably consume free stuff at a rate of around a 10-20 items a week. When I recently got an email that a software trial that I had subscribed to was coming to an end and I would

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44:03

How To Create A Viral Email Or Blog Post - Joseph Romm

Bringing Business to Retail ·

2018/11/08

A few episodes ago, I had the effervescent Rachel Miller on, talking all about how to get your Facebook posts to go viral. And you guys absolutely loved it. It’s now one of the top downloaded episodes. I’ll link it in the show notes if you haven’t already heard it. So with that in mind, I scoured the interwebs for other, awesome people who can help you take the virality, and inject it into other parts of your business. And I was lucky enough to persuade Joseph Romm, author of “How to Go Viral and

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55:29

Using the Domino Effect to Change Your Business -...

Bringing Business to Retail ·

2018/11/01

Sometimes it can be a little bit difficult to get your head out of that headspace when you're in a bit of a funk. So I brought along today's guest Alison Donaghey. She's a radio host of the show think the opposite. She's the author of an international best-selling book also called Think opposite and she talks about using what she calls the domino effect to change your business to change the world. And she's also a cause and effect strategist. And she's going to show us how you can expand your mind

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