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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

49:35

MarketScale Pro AV 11/29/18: "Are You Not...

MarketScale Technology ·

2018/11/29

Today's episode explores Pro AV in the sports world, but not just in the traditional sense. The sports world is evolving, and with those changes comes an opportunity for the Pro AV industry to step in and step up. Sports fans have begun to include and embrace eSports, bringing millions of dollars in revenue to the market. The sports industry is also struggling to get fans to their stadiums; the game-day experience just isn't worth it. In our two features today, we hear from leaders in the industry

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12:57

Propelling: Advancing African Enterprise One Drone at...

MarketScale Technology ·

2018/11/28

Africa is a massive continent home to hundreds of countries exporting goods — in a variety of industries — across the continent and the globe. But there is something Africa is missing: drone legislation. According to Microdrones Sales Manager Hanno Truter, a lack of official drone regulations is a major hurdle for companies, African and foreign, when attempting to adopt commercial drone technology there. “Only 28 percent of African countries have official regulations in place which govern the use

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24:03

Whether Consumer or Commerical, IoT Will Thrive in...

MarketScale Technology ·

2018/11/27

The average consumer is well acquainted with IoT products; in January, 39 million Americans owned a smart home product, and the number is only growing. As consumers get more comfortable with these products in the home, the market for automating every aspect of the house from the air conditioner to the blinds becomes more exciting and attainable. What's commoditizing these products, and how is that affecting the manufacturers looking to enter or expand in the IoT market? Michael Longoria, Business

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18:51

How University Campuses are Using Pro AV to Evolve...

MarketScale Technology ·

2018/11/27

University campuses are constantly looking for new and fresh ways to stimulate learning and encourage growth in their students. As the needs and expectations of students change, campuses have to adapt along with them. Increasingly, universities are turning to pro AV and LED screens to help create experiences that foster learning and community within their spaces. Bob Haefke, Senior Business Development Specialist at NanoLumens, joined the Pro AV Podcast to explain how they're working to meet the

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17:03

Why Smart Cities Begin With Smart Lighting with Anil...

MarketScale Technology ·

2018/11/26

As technology has continued to grow, it’s started to touch every aspect of our lives. Not only do we have smart TVs on our walls and smartphones in our pockets, but now the cities where we live are getting smarter, too. As migration from rural to urban living has steadily increased, the need to create more efficient cities has grown. How can cities that are already large begin to accommodate even more growth? The first step in answering that question is smart lighting, according to my guest on

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46:56

MarketScale Pro AV, 11/22/18: A Thanksgiving "Best Of"

MarketScale Technology ·

2018/11/21

It's the holiday season! With Thanksgiving putting a little pressure on everyone's schedule, we figured this was the perfect time to give you, our audience, a charcuterie board of previous MarketScale Pro AV content. Plenty of one-time podcasts on our Pro AV publication haven't gotten the love they deserve, so we wanted to infuse them with the holiday spirit and showcase three Pro AV podcasts that encapsulate some of the most important trends, troubles and talents in the industry. Kick back while

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21:01

Pro AV in the Modern Workplace: Episode One

MarketScale Technology ·

2018/11/19

The AV needs in the workplace are changing drastically. Gone are the days when workplace AV was synonymous with clunky media carts and huge projectors. AV is now being seen as a tool for creating and fostering office culture. Joining the Pro AV podcast today to discuss workplace AV is Scott Schoeneberger of Bluewater Technologies. He talks about the shift in the way the office is viewed by workers of all ages. "The workplace used to be a place for people to come and do work,” he says. “Now, it's

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19:14

Using Data to Predict Virality with Ernan Haruvy of...

MarketScale Technology ·

2018/11/16

In the marketing class taught by Ernan Haruvy at the University of Texas at Dallas, “accelerants of relevance,” is the technical term students take notes on. For those without a marketing background, the term may be more easily understood as the data-supported elements of what makes a piece of social media content go viral. We sat down with Haruvy on this episode of the Digital Marketing Professor Series to discuss the specific data analytics that his class uses to measure social media marketing

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19:19

Propelling: Best Practices for Distributors with...

MarketScale Technology ·

2018/11/15

On this episode of Propelling, we sat down with Audrey Pann, Microdrones' Sales Manager for the South and West parts of Europe, to discuss Microdrones partnerships with distributors. “Today we can see a stronger cooperation between the distributor and Microdrones," Pann said. She gives us a deep dive on some of the best practices for distributors selling Microdrones products. Audrey also explains the benefits of specific models like the mdMapper 1000DG and the mdMapper 1000+, talks about some of

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42:42

MarketScale Pro AV, 11/15/2018: Inspiration in Every...

MarketScale Technology ·

2018/11/15

Today's episode explores how Pro AV installs are stimulating knowledge and the imagination, taking people to new worlds or guiding them through new subjects. We hear from two industry professionals on how Pro AV is educating in very different ways. We chat with Larry O'Reilly, CEO of ARHT Media, to see if a future of holographic professors is really around the corner, and how hologram technology might beat out traditional AV-linked broadcasts in the classroom. We also hear from Chet Kaplan, Director

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17:17

Redefining Lease Accounting with Jody Allred & Colby...

MarketScale Technology ·

2018/11/13

The new FASB standard is having a drastic effect on lease accounting. Though what you pay isn't changing, how you pay and categorize your leases is seeing a major shift. Under the FASB standard, lessees must use their balance sheet to recognize operating lease assets and liabilities, not just capital leases, which puts a new strain on CFOs and their teams to adjust. How should companies prepare for these new standards, considering they go into effect for public companies in December, and for

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28:29

AV in the House of Worship with Duke DeJong of CCI...

MarketScale Technology ·

2018/11/13

The house of worship has been a place of constant evolution and growth over the past several decades in terms of pro AV technology. The demands presented by congregations, both big and small, have been instrumental in moving the industry forward. Our guest on this episode of the Pro AV podcast, Duke DeJong, is perfectly suited to comment on the past, present, and future of AV in the house of worship. He is the Vice President for Sales and Integration at CCI Solutions, and has 21 years of experience

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18:50

Harnessing the Power of Customer Interactions with...

MarketScale Technology ·

2018/11/13

Data, data, and more data. It’s what allows businesses to make informed decisions and optimize the customer experience. To expand on this, we sat down again with Kevin Levi, Vice President of Marketing for OrecX, a call recording company. You’ve heard him on the Software & Technology Podcast before; we discussed the overall value of call recording and which positions, from customer service to CEOs, could find value in consistent call recording. This time around, we go into greater detail about

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24:25

Overcoming Service Challenges as a Security...

MarketScale Technology ·

2018/11/12

A new HTF MI study reports that the residential and commercial security markets will begin to witness huge growth worldwide within the next 4 years. To understand what this means for the IoT market, both technologically and economically, we sat down with industry veteran, Johnathan Pine, CEO of Renova Technology, a company that focuses on component level repair and rework of complex, and often proprietary circuit boards. A focus on transparency and customer satisfaction has set Renova apart from

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51:13

MarketScale Pro AV, 11/08/2018: Powerful Connections

MarketScale Technology ·

2018/11/08

This is The MarketScale Pro AV Show, hosted by Daniel Litwin, the Voice of B2B. Your weekly B2B kick-back for the best thought leadership in the industry, bringing you education, information and inspiration. On today's episode, we're focusing on powerful connections of all kinds: between mentors and mentees, prisoners and court rooms, and AV networks and board rooms. We'll hear from Colin Birney, Principal Consultant for Birney Consulting, on the market for AV links in courtrooms. For our main

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17:36

Propelling: Finding a Career in Drones with Eva...

MarketScale Technology ·

2018/11/07

Drones are evolving in the public eye from toys to tools, and the effects are already sweeping. More detailed wildlife exploration, topographical scanning, and more efficient search and rescue missions are putting drones on a high pedestal. Behind each drone is a person, though, and finding a career in drones is more fruitful than ever. Drone pilots are reporting making over $100,000 a year, and companies are encouraging young STEM students to look at the drone market for their future. What kinds of

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25:58

The Century of Photonics with Glenn Jackling of...

MarketScale Technology ·

2018/11/07

The 20th century was the century of the electron, but that's old news. The 21st century is the century of the photon, and photonics technology is revolutionizing every industry from Pro AV to IoT to AEC, powering fiber-optics, improved homeland security and topographical scanning. The evolution of the products themselves has also been tremendous. Where as previously, photonics were used more for inspection of products, photonics are now the core components powering those products, creating a chain

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21:31

How Is Holographic Technology Changing the Pro AV...

MarketScale Technology ·

2018/11/07

On May 18th, 2014 at the Billboard Music Awards, we witnessed the miracle of resurrection. Ok, maybe not a real miracle, but we did see an artist digitally rise from the grave and perform: Michael Jackson. Besides the legal and ethical conversations around this, the holographic technology that made it possible was eye-grabbing and stirred the imagination. The method is pretty simple actually, and has been around for hundreds of years. Light reflection and large mirrors make the illusion a reality,

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23:55

AV in Airports Makes for Soaring Revenue and Happy...

MarketScale Technology ·

2018/11/06

For something as ubiquitous as air travel, the stress of the airport process is inescapable. Delayed flights, long wait times, luggage fees-- they're part of the flying experience that don't seem to be going anywhere, and it's leaving travelers unhappy. A 2017 Kelton Global survey claimed 97 percent of passengers had some issue with the airport process and experience. How do you begin to approach these staggering numbers? One approach, which hits on aesthetic and practical solutions, is robust

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11:37

The Power of Alternatively Funding Your Business with...

MarketScale Technology ·

2018/11/05

For hundreds of years, banks were one of the only ways to achieve the funding necessary to start your own business. And with roughly 10% of the United States population being entrepreneurs in 2018, most small businesses owners have had to work out some kind of lending agreement with a local bank. But with the rise of the internet, companies have been popping up as alternative options to help fund businesses and projects that a bank might not. Joining us to discuss alternative lending is Eden

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