x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

48:23

240. Pain of Paying: Everything Your Business Needs...

The Brainy Business | Understanding the Psychology of... ·

2022/11/29

Today’s episode is all about the pain of paying. This episode originally aired as number 59 in August of 2019. It was formed from a paper I had found and researched before I started doing interviews on the show. I had never met or really considered connecting with the author of the main paper I reference in the episode, Ofer Zellermayer (this paper was his doctoral dissertation). In addition to having an episode on this, I included a full chapter on the pain of paying in my first book, What Your

en

46:45

239. Charities and Nonprofits: Does Behavioral...

The Brainy Business | Understanding the Psychology of... ·

2022/11/25

In today's conversation, I am joined by Luke Freeman, who is the executive director of Giving What We Can, an organization dedicated to creating a culture where people are inspired to give to the world’s most effective charities. Giving What We Can was one of the first organizations in the world focused on effective altruism: the project of using evidence and reason to figure out how to best help others, and taking action on that basis. I specifically asked Luke to be on the show today to discuss

en

42:28

238. Reciprocity: The Amazing Power of Giving...

The Brainy Business | Understanding the Psychology of... ·

2022/11/22

Today’s episode is all about reciprocity, one of my very favorite concepts and approaches to life and business. For me, it is natural to give first and I enjoy being generous. I don’t recall the specific names of the love languages, but nurturing relationships is something that matters a lot to me (or whatever they call it) and would definitely be one of mine. I have seen time and time again how this comes back so much bigger when you give first and don’t just do it to get stuff in return. Life

en

52:57

237. Solving Modern Problems with a Stone Age Brain

The Brainy Business | Understanding the Psychology of... ·

2022/11/18

In today's conversation, I am joined by Dr. Douglas Kenrick and David Lundberg-Kenrick to talk about their new book, Solving Modern Problems with a Stone-Age Brain. As you will hear about in the episode, they are a father and son team with very different backgrounds, so it is incredibly interesting to see how they came together to write this really incredibly interesting book. I became acquainted with Doug and Dave through Bob Cialdini, who emailed me saying that this team from ASU had a new book

en

22:21

236. Gratitude or Happiness: Which Comes First?...

The Brainy Business | Understanding the Psychology of... ·

2022/11/15

Today’s episode is all about the brainy benefits of gratitude. At the end of the year, I always like to do episodes about reciprocity, gratefulness, happiness, and planning…and this year is no different. One thing that is new this year, is that we have two episodes a week including our Tuesday refreshes so this episode from November 2019 on the brainy benefits of gratitude gets another day in the sun. I really enjoy this episode as it looks at the difference between happiness and gratitude and how

en

48:20

235. Great Brands Care About People, with Dr. Tessa...

The Brainy Business | Understanding the Psychology of... ·

2022/11/11

In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of Branding That Means Business. Tessa is an instructor with Harvard Professional Development Programs, as well as a Professor at Hult International Business School. She brings extensive experience developing human capital strategies to improve business communications. Previously she served as CEO of Empathetics, Inc. – a company that developed empathic communications training for healthcare professionals, and she is currently the

en

41:44

234. What is Value? (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2022/11/08

Today’s episode is all about value — what it is, what it isn’t, and why it matters for businesses. Value is something you hear about a lot, but it isn’t necessarily something that we intuitively get or what drives our motivation to buy things. In today’s episode, (which originally aired as number 8 of the podcast way back in August 2018), I get into the difference between value, price, worth, and cost and how they all matter in business. I chose this episode for you today for a couple of reasons

en

51:21

233. Wait…There’s a System 3? featuring Leigh Caldwell

The Brainy Business | Understanding the Psychology of... ·

2022/11/04

In today's conversation, I am joined by Leigh Caldwell, the founding partner of Irrational Agency. He is a behavioral economist and pricing expert with more than 10 years of experience in applying behavioral science commercially. He is the creator of the System 3 Methodology (which we will talk about a lot in today's episode) as well as being the author of The Psychology of Price, and a frequent speaker at academic and industry conferences. That is actually how Leigh and I met in person -- while we

en

28:29

232. Leveraging the Power of Prefactual Thinking...

The Brainy Business | Understanding the Psychology of... ·

2022/11/01

Today’s episode is all about prefactual thinking. Prefactual thinking is closely related to counterfactual thinking, which was episode 68 of the podcast, and this episode originally aired as number 71. In its simplest form, counterfactual thinking is our “what ifs” and “if onlys” where we look back and wonder what might have been if only something had been different. This can be from outside factors or things within ourselves that might have changed an outcome, and our brains are really good at

en

53:51

231. Branding That Means Business with Matt Johnson

The Brainy Business | Understanding the Psychology of... ·

2022/10/28

Today I am very excited to have Dr. Matt Johnson back on the show to talk about Branding That Means Business, a new book he has co-authored with Dr. Tessa Misiaszek (who will be on the show in a few weeks talking about her background and the aspects she brings to this fascinating project). Matt was on the show in 2021 talking about his other book, Blindsight (which he co-authored with Prince Guhman, who was also on the show last year.) Matt is a professor, researcher, and writer, who received his

en

31:32

230. How To Create a Brainy Brand (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2022/10/25

Today’s episode is all about branding — and specifically, my insights for how to incorporate brain science and behavioral economics insights so you can have a brainy brand that resonates better with your potential customers, clients, members, etc., and is one of those coveted “favorite brands” in the mind of your consumer. When your brand is thinking about becoming a beloved “favorite” it is important to consider the experience people have with you. Becoming a favorite is a lot like dating and

en

33:38

229. How Vulnerability Loops Make Team Communication...

The Brainy Business | Understanding the Psychology of... ·

2022/10/21

Many companies and managers have prided themselves on being strong, always showing confidence in the face of any crisis, and ensuring that people never show weakness or vulnerability. But is this the best approach? Does unwavering strength make a team stronger? Does exposing your weakness increase the likelihood that people will use that against you? What is the best path for a company and how should it encourage its teams to act? That answer is coming to you as we dig into the episode and learn all

en

37:14

228. Game Theory: Behavioral Economics Foundations...

The Brainy Business | Understanding the Psychology of... ·

2022/10/18

Today’s episode is all about the fascinating world of game theory. This episode originally aired on August 23, 2019, and was episode 62 of the podcast. There are a couple of reasons I’ve selected this to be our refreshed episode this week. For one, with last Friday’s episode featuring Annie Duke talking about her new book Quit…you can’t think about Annie without thinking about poker, and game theory is so related to that. One of my favorite insights from game theory, which you’ll hear me talk about

en

01:03:56

227. Quit: The Power of Knowing When to Walk Away,...

The Brainy Business | Understanding the Psychology of... ·

2022/10/14

In today's conversation, I am joined by Annie Duke, a former professional poker player (widely known as one of the best female players in the world) who also has an impressive and fascinating background in psychology, which she will talk about on the show today. I've been wanting to have Annie on for ages, she has two other fantastic books called Thinking in Bets and How to Decide, and I am so delighted that she wrote this additional book, Quit, which we are talking about today (and really, she

en

51:10

226. Change Management: It’s Still Not About the...

The Brainy Business | Understanding the Psychology of... ·

2022/10/11

Today’s episode is a very special one, it is our first-ever edition from the vault. What does that mean? Well, for one thing, we now have TWO episodes of The Brainy Business coming to you each week, starting with this one. It is an episode from the back catalog that I think is super relevant and timely for you right now, so it got a little refresh. Why this one and why today? Firstly, it is because change is ever-present in our lives and businesses, and in this age of The Great Resignation, quiet

en

45:01

225. What Your Employees Need and Can’t Tell You

The Brainy Business | Understanding the Psychology of... ·

2022/10/07

Today is a very exciting day, as it is the last episode before I’m officially a multi-book author, because my second book, What Your Employees Need and Can’t Tell You will officially be out and hitting mailboxes on Tuesday, October 11! There is something else very, very exciting kicking off on Tuesday as well, so be sure to stay to the end to hear all about that… In this episode, we are going to do a deep dive into the book. I talk about what you can expect to find within it, why I wrote it, who it

en

33:43

224. Inequity Aversion: That’s Not Fair! A Behavioral...

The Brainy Business | Understanding the Psychology of... ·

2022/09/30

Today we are digging in on inequity aversion – which is featured in chapter 12 of my new book, What Your Employees Need And Can’t Tell You, titled “That’s Not Fair!” Fairness is a fascinating topic and one that is really important in business. We strive to have fair standards in our business practices, in how we pay our employees, and in the offers we provide to customers…but should everything always be perfectly “fair”? Does it have to be fair? And…what the heck is “fair” anyway? Who decides what

en

34:37

223. Negativity Bias: Cockroaches and Cherries, a...

The Brainy Business | Understanding the Psychology of... ·

2022/09/23

Today we are digging in on negativity bias, which is featured in chapter 9 of my book, What Your Employees Need and Can’t Tell You. I also talked about this when Adam Hansen was on the show back in episode 176 and have planned to give it a dedicated episode for a long time, yet it has continued to hang out waiting for its moment in the sunshine – until today! It’s funny, because I think it really says something about my personality that optimism bias was episode 34 and we aren’t getting to

en

34:11

222. How To Test Nudges In Your Ads and Social Media,...

The Brainy Business | Understanding the Psychology of... ·

2022/09/16

In today's conversation, I am joined by Phill Agnew, host of the Nudge podcast. Phill and I have gotten to be friends over the last couple of years and I've been honored to have been a guest on his podcast before, but this is the first time he is joining me here on The Brainy Business. So, you may be wondering…why now? As you'll hear me share in our conversation, one main reason is that Phill has been EVERYWHERE on my social media recently. He is doing some amazing, relatable, applicable work. I

en

39:03

221. How to Have Difficult Conversations About Race,...

The Brainy Business | Understanding the Psychology of... ·

2022/09/09

In today's conversation, I am joined by Kwame Christian, who I believe is our first 3-peat guest! (Though Dr. Marco Palma from the Human Behavior Lab at Texas A&M has technically been on the show three times, once was part of a panel when we launched the certificate program so I am going to say that Kwame is in a class all his own (for so many reasons)). Kwame was also my first guest on the first-ever live show of The Brainy Business on Fireside earlier this week. If you haven't heard of Fireside

en

560 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...