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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

34:29

5 Traits You Need To Make It Through the Recession

Marketing Against The Grain ·

2022/11/10

Kipp and Kieran give you their top 5 traits to survive any economic downturn, grow from it, and reframe your mental positioning. Press play to discover how feedback is more crucial to your business than you may think, how to adopt a perseverant mentality, how iterations will transform your product, and how a focused positive mindset can go a long way in your business. If you like this episode, check out our episode on how curiosity can make you a billionaire! https://link.chtbl.com/YhAjKg0j Links

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32:50

3 Viral Marketing Ideas to Double Cameo’s Organic...

Marketing Against The Grain ·

2022/11/08

How do you become the premier company in your category? Kipp and Kieran are back with another half-baked marketing ideas segment where they take real companies and give them half-baked ideas to take them to the next level. Press play to learn how to create clear distribution for your audience, build a content machine for your current and future users, understand your constraints to grow from them, and learn how you can apply these lessons to YOUR business! Companies mentioned Cameo

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30:59

Our Advice To Elon Musk To Make Twitter More Profitable

Marketing Against The Grain ·

2022/11/03

New initiatives are coming to Twitter - what implications does that have on marketers? Kipp and Kieran come in hot on Twitter and how these changes will affect marketing - why the platform sucks for marketers, how it needs to improve, how to actually monetize users, and if Twitter has a future in short-form content. Links mentioned: Jason Calacanis tweet https://twitter.com/Jason/status/1586897369752342528 Anu Atluru Twitter https://twitter.com/anuatluru Greg Isenberg Twitter

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48:27

How Sam Parr Comes Up With $10,000,000 Dollar...

Marketing Against The Grain ·

2022/11/01

What matters most - ideas or execution? Sam Parr (Founder of The Hustle and Host of My First Million) sits down with Kipp and Kieran on how to become an idea generation machine - figuring out if your idea is worth millions, unraveling the fear behind the insecurity of taking risks, how to execute on your ideas, the power of simplifying things, and behind the scenes look at how Sam studies business models to create his own ideas. About Sam Parr He is the founder of The Hustle (acquired by HubSpot

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10:37

Why Taylor Swift is a Marketing Genius

Marketing Against The Grain ·

2022/10/28

Why is Taylor Swift the best marketer of all time? In this bonus episode, Kipp and Kieran dive into the world of Taylor Swift and what makes her not only a great artist but an amazing marketer. Press play to find out how you can learn from Taylor Swift - how she connects with her target audience, knows how to build anticipation to get people talking, a consistent fan experience, fully leans into video-first, and adapting to trends. If you like this episode, check out episode 56 on understanding

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25:27

Winners and Losers in the Next Generation of...

Marketing Against The Grain ·

2022/10/27

How do we find our unfair advantage if AI is going to level the playing field? Kipp and Kieran dive into the world of AI and how it’s going to COMPLETELY transform the way you run your business, how to find your unfair advantage, breakdown the key use cases of AI in business, and what this new technology will do to the future of business and marketing. Links Mentioned: OpenAI https://openai.com/ Lex Page https://lex.page/ Prompt Base https://promptbase.com/ Jasper AI

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27:07

How Team Design Drives Real Growth

Marketing Against The Grain ·

2022/10/25

In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that takes ownership. You'll also learn the difference between a manager and a leader, the importance of knowing the rules of the game AND, why you need to do exactly what your opponent thinks you're unwilling to do. Links Mentioned: The Redeem Team documentary https://www.netflix.com/title/81452996 Rewatchable podcast https://www.theringer.com/the-rewatchables We’re on Social Media! Follow us for

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28:39

CMO for the Day: Marketing Pickleball

Marketing Against The Grain ·

2022/10/20

What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for the Major League Pickleball and how they will market the sport to success. Press play to find out how Pickleball can use its unfair advantage, build awareness for an unknown category, lean into other audiences to build your own, and more. If you have a company that you’d like us to be CMO for the day in the future, leave us a review on Apple Podcasts or hit us up on Twitter and we may be your next CMO

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27:58

Marketing Team Structures For Every Stage of Your...

Marketing Against The Grain ·

2022/10/18

Should all marketing teams look alike? Kipp and Kieran get into a heated debate around team structures and why it’s so crucial to your success, the guardrails of team design, real-life company examples of teams who are killing it, the core principles around team design, and actionable strategies that will lead your team to success. We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod Thank you for tuning into Marketing Against The

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29:59

What Marketers Need to Understand about Gen Z and...

Marketing Against The Grain ·

2022/10/13

Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, the new world of search discoverability, earning your audience’s trust (can’t buy it anymore), and how the power of storytelling can save your brand. Links: Amjad Masad’s tweet https://twitter.com/amasad/status/1577675058956234752 Gen Z’s favorite brands survey

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34:48

Marketing Channel Fight Club: What Marketing Channel...

Marketing Against The Grain ·

2022/10/11

How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating crisp differentiation in product marketing, is event marketing worth it? and more! We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod If you like this episode, check out our episode on how to become a brand tastemaker

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30:24

Curiosity is a Billion Dollar Skill

Marketing Against The Grain ·

2022/10/06

How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, real-life examples of people who turned their curiosity into billion-dollar businesses, and capitalizing on trends. We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod If you like this episode, check out our episode on how 2x2s can transform your

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29:59

How to Become a Brand Tastemaker

Marketing Against The Grain ·

2022/10/04

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more! Links Mentioned: Degenerate Apes https://www.degenape.academy/ Blank Soles https://www.blanksoles.com/ Chipotle’s Proof of Steak campaign

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22:53

How We’ve Marketed Our Podcast to 70k Monthly Downloads

Marketing Against The Grain ·

2022/09/29

How do you grow a podcast from 0-70k monthly downloads in 6 months? Kipp and Kieran take YOU behind the scenes of what works and what doesn’t when growing a podcast - how we found an unfair advantage to grow, what you need to do to launch your own podcast, and how we’re improving our next strategy. Shoutout to Akseli and PRPro1286 for their reviews/questions! Do YOU want to be the next featured listener? Leave a review on Apple Podcasts and we may feature you next. We’re on Twitter! Follow us for

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31:15

3 Frameworks to Transform Your Business

Marketing Against The Grain ·

2022/09/27

What the heck is a framework and how will it change your life? Kipp and Kieran give you 3 crucial frameworks that YOU can use as your playbook to grow your business - on how to get aligned with your team, how you can go to market, and how to hire and build your team for success. Links mentioned: Spotify’s framework https://blog.crisp.se/2016/06/08/henrikkniberg/spotify-rhythm Brian’s 4 growth frameworks https://www.reforge.com/the-road-to-100m Article by Julia Stiglitz

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33:06

Marketing Strategies for Every Marketing Budget

Marketing Against The Grain ·

2022/09/22

How can you use your budget to become a top player in your category? Kipp and Kieran dive into how you can do marketing across a different range of budgets ($1k-$10m), the best marketing strategy for under $5, what you need to continue to perfect at every stage, when to invest in your content, and more! Links Mentioned: Tribe Scaler https://tribescaler.com/ Runway https://runwayml.com/ Ship30for30 https://www.ship30for30.com/ We’re on Twitter! Follow us for everyday marketing wisdom

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40:33

Every Business in the Future will be Community...

Marketing Against The Grain ·

2022/09/20

What’s the difference between an audience vs. a community? Greg Isenberg (Co-Founder/CEO at Late Checkout) joins the show to discuss what a community-based product is, why community is a better business model, real companies who utilize token technology to build loyalty, and more! Who is Greg Isenberg? Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is

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36:26

How You Can Use NFTs For Your Business with Katie Chen

Marketing Against The Grain ·

2022/09/15

How can NFTs be supplemental to your business? Kipp and Kieran are joined by Katie Chen (CEO/Co-Founder at Kairos) to chat all things NFTs - future use cases for your business, how you can use NFTs to create more loyalty around your customers/employees, and how this tokenized technology will bring more ownership to your users, and more! Who is Katie Chen? Katie Chen is the CEO and co-founder Kairos, a company creating a suite of no-code tools to enable creation, publishing, selling and adoption of

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30:31

10 First Principles That Will Change Your Business...

Marketing Against The Grain ·

2022/09/13

Are problems more important than solutions? Kipp and Kieran take you on a behind-the-scenes look at their transformative operating system for life. Press play to learn how to optimize for the upside, do things in a counterintuitive way, find the commonalities, and how YOU can apply these principles to transform your business and everyday life. Which principle resonated most with you? Tweet us or leave us a review on Apple Podcasts and let us know what you think! Links Dr. Lex Friedman on Huberman

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47:03

Live from INBOUND: Does PR Still Matter? With Katie...

Marketing Against The Grain ·

2022/09/08

In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more! Links: MironkoProductions.com IG: https://www.instagram.com/MIRONKOPRODUCTIONS/ Thank you for tuning into Marketing Against The

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