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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

21:05

Reimagining Retail: Pride Month—Brand Wins and...

Behind the Numbers: an EMARKETER Podcast ·

2024/07/03

On today's podcast episode, we discuss why it felt as though fewer brands were showing their support for LGBTQ+ folks, what a brands place in Pride (or holidays) is, and which retailers have hit the nail on the head this year. Join our analyst Sara Lebow as she hosts analysts Daniel Konstantinovic and Paola Flores-Marquez.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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23:10

The Daily: How Gen Z Uses Media, The LGBTQ+ Consumer,...

Behind the Numbers: an EMARKETER Podcast ·

2024/07/02

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez. Reports mentioned in this

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23:10

The Daily: Examining Nvidia’s Meteoric Rise and Can...

Behind the Numbers: an EMARKETER Podcast ·

2024/07/01

In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune into the discussion with analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more

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41:13

The Weekly Listen: To AI or Not To AI, Social Media...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/28

On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship

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29:29

Around the World: How Digital is Having An...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/27

In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship owpportunities contact us: advertising@emarketer.com. For more information visit:

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27:11

Reimagining Retail: The Unofficial Most Interesting...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/26

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode,

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29:23

The Daily: The Power of Full Funnel Activation, a...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/25

On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship owpportunities

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22:08

The Daily: What Kind of Impact Apple Intelligence...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/24

On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship owpportunities contact us: advertising@emarketer.com. For more information visit:

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43:04

The Weekly Listen: How News Consumption on Social...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/21

On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship owpportunities contact

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17:17

The Daily: How Far Have The TV/CTV Scales Tipped and...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/20

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship owpportunities contact us: advertising@emarketer.com. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just

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24:56

The Daily: More Very Specific 2024 Predictions (Part...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/18

In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.Follow us on Instagram at: https://www.instagram.com/emarketer/ For

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24:01

The Daily: More Very Specific 2024 Predictions (Part...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/17

In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens. Follow us on Instagram

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36:30

The Weekly Listen: The Biggest AI Story No One Is...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/14

On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities

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17:42

The Daily: What a TikTok Ban Could Do to Social...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/13

On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.Articles mentioned in this episode: Social Search Trends 2024 Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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17:43

Reimagining Retail: Why Retailers Are Launching New...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/12

On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.emarketer.com/contact/advertise/ Have

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20:58

The Banking & Payments Show: Why Gen Z (and Gen...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/11

Today’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s Sake’ segment to debate whether improving financial literacy among young people is outdated. Listen to the conversation as host, Rob Rubin, welcomes

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19:35

The Daily: Ad-Supported vs. Ad-Free Viewers, How...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/10

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.emarketer.com/contact/advertise/ Have

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39:45

The Weekly Listen: Navigating Google's 'AI...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/07

On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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22:09

The Daily: News and AI Divided—The NYTimes Sues...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/06

On today's podcast episode, we discuss the argument for the NYTimes suing OpenAI, the argument for other publishers (like Vox, the Associated Press, and others) signing content licensing deals with OpenAI, and how this all shakes out. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

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16:06

Reimagining Retail: Retail Pulse Check—Why Prices Are...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/05

On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

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507 results

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