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PODCAST

Carl Gould #70secondCEO

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You"re too busy to be reading this, start listening!

business entrepreneurship

All Episodes

01:24

Carl-Gould-#70secondCEO-What Drives Value

Carl Gould #70secondCEO ·

2024/08/29

What drives Value? Hi, Everyone. Carl Gould, here is your #70secondCEO, just over a minute of investment per day for a lifetime of results. There was a study done in 1974 by the Sloan School of Business, and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago was the TANGIBLES of the business, its physical assets. Well, let's fast forward to today. A follow-up of those 10,000 companies and the second part of the study showed that 72% of what drives value in

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01:35

Carl Gould-#70secondCEO-Wasting Minutes-Part 2

Carl Gould #70secondCEO ·

2024/08/28

Wasting minutes - Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Do you think your company or your team wastes one minute a day? Yeah? Alright. If that's the case, take a hundred dollars, put it on the table, and light it on fire. Because all you did was, you just pissed away that hundred dollars. Do you think it's 2 minutes a day? Well, if it's 2 minutes a day, great. Open up your wallet again, take 200 dollars, put it

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01:27

Carl-Gould-#70secondCEO-Wasting Minutes-Part 1

Carl Gould #70secondCEO ·

2024/08/27

Wasting minutes - Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So you have your overheads. If you do, remember your non-core operations and your NO systems. This is all the work that has to happen whether you have a customer or not. Those are your OVERHEADS: your fixed overheads that happen every single year, month, and day. Now, let's take those fixed overheads. The amount of money you have to pay whether you do business

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01:32

Carl-Gould-#70secondCEO-Productize Your Business

Carl Gould #70secondCEO ·

2024/08/26

Productize Your Business Hi Everyone, this is Carl Gould I am your #70secondCEO, a 70 second investment each day for a lifetime of results. Today’s topic is - Intellectual Property, where to look for it in your business and how to build it. You know you’re a phenomenal business and a visionary entrepreneur; you get things done, and you have great ideas. We now need to make them into concrete programs and products. That’s right, we’re going to productize all of your operations. So, look at

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01:11

Carl-Gould-70secondCEO-Becoming the Best Version of...

Carl Gould #70secondCEO ·

2024/08/23

Becoming the Best Version of Yourself Hi everyone, Carl Gould here with your #7osecondCEO a one minute investment for a lifetime of results. In a recent video, I asked you to write down who you admire and what that person or historical figure's admirable traits, rules, and principles are. And you just introduced yourself to what you believe is your best version of yourself. That’s right, you just use another person or figure or package in order to talk about what you believe are your most amazing

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01:39

Carl-Gould-#70secondCEO-What Are You to Your Prospects

Carl Gould #70secondCEO ·

2024/08/22

What Are You to Your Prospects Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. During volatile times, people defer to experts.They listen to experts.Think about this. If you were in a rush to get to the airport, like, oh my God, I've got to get to the airport. It's an hour away and I've got 50 minutes to get there. So you don't want to take a chance and you order Uber and you order Lyft at the same time. Whoever

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01:38

Carl-Gould-#70secondCEO-Client Now or Client Later

Carl Gould #70secondCEO ·

2024/08/21

Client Now or Client Later Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If somebody is a client now, for me, I call every week. I call, text, follow up, and even if they say, listen Carl, I'm going to be gone for two weeks, let's pick up when I get back. Oh, where are you going? Oh, I'm going to the Amalfi Coast, I'm going on a trip to Italy, I'm going to the Poconos, I'm going to see my mother-in-law,

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01:42

Carl-Gould-#70secondCEO-Traffic Offer

Carl Gould #70secondCEO ·

2024/08/20

Traffic & Offer Cody's on the list. He's, you know, he was very thankful that Justin Bieber got his Ferrari and then modified it. So they kicked him off the list. So now Kurt, Cody's moved up. The wait list is now only 17 years, right? You moved up from 18 to 17 years. He's making progress, but imagine I can make you an offer right today. Cody is I'm next in line. Okay. I'm next in line. I can pick anyone I want and I can gift the Ferrari, (0:35) but I have to charge you a dollar. I'm so sorry

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01:28

Carl-Gould-#70secondCEO-Why Do You Need to Be a...

Carl Gould #70secondCEO ·

2024/08/19

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So we want to be obnoxious in our offering for most of us, most of the people in the room. I know in my businesses, it's easier to be the highest-priced in the niche than the lowest-priced. That's such a volume game. That one's hard to win. You might not be big enough or well-funded enough to do that. So, in our niches, the higher price is usually the easier one to

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01:13

Carl-Gould-#70secondCEO-You Need to Have Premium Pricing

Carl Gould #70secondCEO ·

2024/08/16

You Need to Have Premium Pricing Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. My suggestion is don't wait. Even if you do your annual increase, raise it again. Raise your prices, whatever you think you can, where you get close to zero attrition. You need to have a premium-priced product or service line, okay? Because that's how your quality will be judged. Now, you don't have to raise prices on every single

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01:51

Carl-Gould-#70secondCEO-How Much Can a Business Raise...

Carl Gould #70secondCEO ·

2024/08/15

How Much Can a Business Raise Their Pricing Without Attrition Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I'm going to ask you a question. You tell me in the answer of a number, think of a number for a moment based on my question. My question to you is if you were to go out to your clientele right now and set aside the ones that you already have contracts with that where the pricing is already fixed. But if you

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0:55

Carl-Gould-#70secondCEO-Sometimes Your Proposal...

Carl Gould #70secondCEO ·

2024/08/14

Sometimes Your Proposal Guarantee Can Be Risky Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. For those of you that either know New Jersey or ever lived in the Northeast or the North, you know that it's a seasonal business. So that's right. In November and October, I was guaranteeing I would start on a certain day, even if we got a snowstorm, even if there was a late frost, right? I would start no matter what, I

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01:20

Carl-Gould-#70secondCEO-Clients Base 70% of Purchases...

Carl Gould #70secondCEO ·

2024/08/13

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01:26

Carl-Gould-#70secondCEO-Problems We Solve

Carl Gould #70secondCEO ·

2024/08/12

1303. Problems We Solve Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The first part of the language is your pricing, but the communication language of your pricing is the complaints. So here's what I would suggest that you do. So, you wrote down the top five complaints. I'll show you how to format this in a moment. What I'd like you to do is go to your website as soon as you can and start a new page called

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01:09

Carl-Gould-#70secondCEO-Let Your Customers Spend...

Carl Gould #70secondCEO ·

2024/08/09

1302. Let Your Customers Spend Their Way to The Front Row Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. When you buy something you're passionate about and you spend the premium on it, do you complain about it or do you brag about it? You brag about it. How many of your clients are bragging that they pay your premium amount? How many do you have currently? Zero. Zero. It's not because you're not, you don't like

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01:22

Carl-Gould-#70secondCEO-Do You Give Your Customers...

Carl Gould #70secondCEO ·

2024/08/08

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01:14

Carl-Gould-70secondCEO-The Guarantee Option with a...

Carl Gould #70secondCEO ·

2024/08/07

The Guarantee Option with a Proposal Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If I was putting in a proposal and I had the guarantee option and you had other contractors just on the proposal alone, let's just assume we're both reasonably responsible people or organized, you know, you trusted us all as professional contractors and that was equal. And the only differentiator was the proposal I put on your desk

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01:39

Carl-Gould-70secondCEO-Who Has The Guts to Take on...

Carl Gould #70secondCEO ·

2024/08/06

Who Has The Guts to Take on The Complaints Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.. Is it hard to come up with what the complaints are? Nah, everybody knows what they are. The key isn't what are the complaints, the key is who has the guts to take them on, right? That's really the game here, right? I'll come back to what I mean by obnoxious in a moment. But what we're gonna do is we're gonna make the offer,

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01:17

Carl-Gould-70secondCEO-How You Communicate Your...

Carl Gould #70secondCEO ·

2024/08/05

How You Communicate Your Authority Has Changed Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. How you communicate your authority has changed a bit. And it changed dramatically after the mortgage meltdown in 2008 and the time that's come through it, right? You saw a little picture over there of a bunch of penguins before. I was going to tell you a whole penguin story, I'll skip that. But what that picture was all

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01:15

Carl-Gould-70secondCEO-The Language of Experts Part 2

Carl Gould #70secondCEO ·

2024/08/02

The Language of Experts 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your value system and their value system will be in alignment is very, very low. It's very low, right? But your pricing attaches to the perception of your quality, right? Not sure if this is true. Go test it out. Go to the local mall, stand out front with a little clipboard. And as

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543 results

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