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PODCAST

My Business On Purpose

We coach small business owners to uncover the things they cannot see, and implement systems and processes that help them live their business on purpose

business management

All Episodes

10:16

510: How To Hire Someone To Market Your Business

My Business On Purpose ·

2021/09/03

The frustration was immediate as we were in our regular coaching meeting working through the action items to implement. My question was simple, “is the SEO company you hired providing you with their documented activity and updated results?” The answer was deflating. This well-established and progressive business owner shared, “not only do we not have reports and updates, but he is also degrading and makes us feel like idiots when we ask him questions.” I lightened the mood by asking, “so is that

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04:31

509: How Is Your Personnel?

My Business On Purpose ·

2021/09/03

Hey y’all, Brent Perry with Business on Purpose. As I am recording this, September is upon us. Which means football is back! High School football. College Games. NFL Sundays. It’s happening. I love this time of year. I was at our local high school football game a couple of weeks ago. It was the first game of the season, played at home in front of a rowdy crowd, and the atmosphere was amazing. As I was keeping up with the game, I was watching the coaching staff having to make in-game decisions

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06:09

508: How Do You Make Decisions In Your Business?

My Business On Purpose ·

2021/08/30

One of the biggest headaches in business??? Making decisions. So how do you effectively make decisions that affect so many people and know you’re making the right call? Let’s talk about that today.. Good afternoon, Thomas Joyner with Business on Purpose here... thanks so much for listening and subscribing. One of my favorite things about what I do is the different types of leaders I get to work with. Business owners are all over the map when it comes to the way they lead, the way their businesses

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08:45

507: How Do Faith And Work Go Together?

My Business On Purpose ·

2021/08/30

In a polarized America, inflexible statements of dogma are becoming normalized and opinions have become rights. This will not be such a post, but instead merely a reflection on the joy and value that can be when a woman or man chooses to live out their faith at work. In my faith background (belief in God and his Son Jesus) we have a varied history of faith expression largely based on the “tribe” that you were groomed in. For some it is a charismatic expression in the public view, for others, it is

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04:35

506: How To Celebrate Your Victories

My Business On Purpose ·

2021/08/30

Hey y’all, Brent Perry with Business on Purpose. Are you celebrating your victories? In your business? Or even your personal life? It feels to me like we go through seasons that we have our heads down, or our blinders on and we’re just moving from one task to another, the next job, another fire to put out, you name it... and when we find ourselves in those seasons we can often miss the moments and opportunities to celebrate wins in our lives. If you have been in a room with one of our coaches here

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06:00

505: You Might Be In Chaos...

My Business On Purpose ·

2021/08/23

Good afternoon friends! Thomas Joyner with Business on Purpose here, thanks for tuning in. One of my favorite comedians of all time is Jeff Foxworthy. His…” You might be a redneck” jokes still make me laugh to this day. His bits like, “the redneck spelling bee,” or going on and on about how rednecks are attracted to shiny things like bass boats, beer cans and UFOs had me rolling for hours on end growing up. So, I thought I would put a little twist on it today. If you’re a redneck, good for you. I

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06:37

504: I’m Bored With My Business, What Do I Do?

My Business On Purpose ·

2021/08/23

“I don’t have much to do in my business these days” were the exact words from a business owner I met with last week. You could get a sense that the words almost scared him as they came out of his mouth and left a concerned sense somewhere between, “I can’t believe this is actually true” and, “am I missing something that I should be seeing?” As business coaches, we can’t help but be excited and offer a bit of a chuckle when we see business owners arrive at the place where their business is running

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06:53

503: Three Steps To Determine Your Ideal Customer

My Business On Purpose ·

2021/08/16

How do you lock in and define your customer? It’s a great question and one I’m excited to talk through today. Thomas Joyner with Business on Purpose here. It’s so powerful... knowing who you want to sell to. Locking and truly defining your ideal customer. If you examine successful businesses across the landscape, almost always their success is a result of them knowing EXACTLY who they are selling to. Take someone like Chick Fila. They have successfully targeted a group of people that want to eat

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07:13

502: Determining Salary For Employees

My Business On Purpose ·

2021/08/16

There is a movement sweeping across the southeastern United States in the form of a gas station. People are literally flocking to a gas station... planning their trips and their stops around a gas station. Buc-Ee’s is a gas station posing as a department store, barbeque joint, beef jerky outlet, and Taj-Mahal-like restrooms. If you’ve never been, it is certainly worth the stop. A friend of mine recently walked in and saw a large yellow poster on multiple walls throughout Buc-Ee’s with their

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05:33

501: How Well Are You Listening?

My Business On Purpose ·

2021/08/12

Hey y’all, Brent Perry with Business on Purpose. Are you listening? Not in the literal sense as listening to me right now, in this very moment. Are you listening in regards to your business? It can be an easy response to say, yes of course I am. But do me a favor, take a moment... are you really listening? Do you listen to your clients/customers? Do you listen to your employees? Do you listen to your counterparts if you have them? Do you listen to your coach? I love this quote from Justin Bell

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08:51

500: Four Steps Towards Healthy Growth In Your Business

My Business On Purpose ·

2021/08/09

How do you grow in a healthy way? And should growth always be the goal? Let’s talk about that today. Good afternoon, Thomas Joyner with the Business on Purpose Podcast here. We get this question all the time when coaching. Thomas, how do we grow the right way? It’s a great question. Because what it implies is that there is a wrong way to grow. Too many businesses only focus on top line revenue. Bring more in, bring more in, bring more in. And that is most certainly part of it. But top line revenue

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09:13

499: How To Take Time Away From Your Small Business

My Business On Purpose ·

2021/08/09

How To Take Time Away From Your Small Business The rock stood about 25 feet above the water hovering over Phelps Lake in the Grand Teton National Park. The water was cold and clear. You could see the bottom of the lake giving the illusion that it was far too shallow to jump. Having watched a number of others take the plunge, my kids and I decided to give it a go while Ashley agreed to be the videographer from lake level. SPLASH. The temperature of the water was matched by the exhilaration of

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06:57

498: Does Your Business Back Up Its Promises?

My Business On Purpose ·

2021/08/02

Does your business back up its promises? Are you overpromising and underdelivering? Well... let’s find out. Good afternoon friends! Thomas Joyner with Business on Purpose here. I’ll never forget one of my best Christmas gifts I ever gave my wife. It was going to be magical! 3 days in NYC a week before Christmas. I had planned the entire thing, managed to buy plane tickets, book the perfect hotel, found a substitute teacher to take over her classes she taught, even get her sister to take the train

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05:02

497: Forming Healthy Habits

My Business On Purpose ·

2021/07/30

Hey folks, Brent Perry with Business on Purpose. The question on the table, can you do it for a day? 1 day. I am reading a book right now called Win the Day by Mark Batterson. At the beginning of this book, he poses the question…” can you do it for a day?” Let me explain a little further. He shares the story of Hall of Fame running back Emmit Smith, who has been known for living the 24-hour rule throughout his football career. Win or lose, Smith would give himself 24 hours to celebrate the win,

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04:14

496: How To Make A Formal Job Offer

My Business On Purpose ·

2021/07/26

How To Make A Formal Job Offer Skip called me and said, “I am excited to call and offer you the open position of Sales Representative in Augusta, Georgia.” Wow, it was really happening. My first “big time”, full-time job out of my time as a student. Pfizer was allowing me an opportunity to be a part of their mission and I was beyond excited. I can still tell you where I was sitting when the call came in. The final stage of the core hiring process (before onboarding) is the final offer. This is a

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04:17

495: The Most Unique Job Interview

My Business On Purpose ·

2021/07/26

The Most Unique Job Interview I was sitting in a hut that was around 12 feet in diameter with a palm-thatched triangular roof, mud walls, and a compacted dirt floor. The soft murmurs of a tribal dialect were casually being shared from family member to family member in an evening of conversation. I understand only what my friend could translate to me. The Fulani tribe is a complex, migratory and historic community of nomads that are known for their sub-Saharan sprawl facilitating their livestock

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06:49

494: How To Walk Through A Job Description During A...

My Business On Purpose ·

2021/07/26

How To Walk Through A Job Description During A Job Interview The internet is awash in example questions that you can ask during a job interview, it would be insufficient to try and give a thorough summary in a way that would bring value to you. So we will skip the interview questions and do something better. We have been programmed as humans to a “one-click” mindset. That one innovative button from Amazon that was patented in 1997 provided a twenty-year runway of revenue and profits that no other

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05:36

493: Skills Assessment Test For Employment

My Business On Purpose ·

2021/07/26

We saved for years and made a decision that we were going to buy a new car and do it with cash. All that work saving and grinding, and then in a stroke of a pen, we would exchange it for a car. You better believe we did our research. When we hire, we are in effect, taking all of the hard work and energy that we, and others, have put into the business since its founding and in the stroke of a pen on an employment agreement allowing another person to come to operate behind the curtain of the

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05:24

492: What Do You Want?

My Business On Purpose ·

2021/07/19

What do you want??? What do you want? No, really, what do you want? Who do you really want to be as a business? That’s the question I want you to answer today. Thomas Joyner with business on Purpose here. So... that question, “what do you want?” Is always the first question we ask a business when we sit down to meet with them. It’s a powerful question because it always informs us of if the business really knows who they are and where they’re headed. Now, why do we ask this? Well, if we don’t know

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07:38

491: In-Person Interview Questions

My Business On Purpose ·

2021/07/19

In- Person Interview Questions I walked into an ice cream shoppe in Cincinnati to enjoy two scoops of Cotton Candy ice cream in a waffle cone with sprinkles on top. Yes, I am a grown man, and yes cotton candy with sprinkles is my preference. Waiting in line I noticed the manager of the shop come around from behind the counter and sit with a lady who had just walked in wearing workout gear. My first assumption is that it was a friend or family member coming into say hello. As the two sat down the

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