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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:32:08

Jonathan Zacks: Solutions for Efficiency

BE THAT LAWYER ·

2022/12/29

In this episode, Steve Fretzin and Jonathan Zacks discuss:Finding a solution for efficiency. Automation for better running your business. Apps and programs to make your life easier. Focusing to improve communication with your customers and employees. Key Takeaways:Technology is constantly changing. Take advantage of it for solving the problems it can solve, but don’t assume it can solve all of your problems. GoReminder is built to help eliminate no-show appointments. Set your review request up

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00:34:11

Angela Dunz: LinkedIn - A Relationship-Building Tool

BE THAT LAWYER ·

2022/12/26

In this episode, Steve Fretzin and Angela Dunz discuss:Diving into LinkedIn now, even if you didn’t get started from the beginning. How LinkedIn is different from other social media platforms. Client-focused LinkedIn profiles. Optimizing your LinkedIn, cleaning up keywords, and being clear about what you do. Key Takeaways:LinkedIn is more than a database, it’s a relationship builder. It is a business development tool, not just for job seekers. LinkedIn is the only consciously designed B2B platform

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00:36:10

Rich Woo: Relationship Based Networking

BE THAT LAWYER ·

2022/12/22

In this episode, Steve Fretzin and Rich Woo discuss:Establishing habits to accomplish your goals. Creating strong relationships to help those around you. The systems of building a relationship-based network.Wide versus deep in relationship building. Key Takeaways:There is value in people, relationships, and caring for others. This will help you to become a better relationship person and a better networker. Networks, at the core, are relationships. They happen over a long period of time of care and

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00:35:43

Jeremy Poock: The Transfer of Trust and Authority in...

BE THAT LAWYER ·

2022/12/19

In this episode, Steve Fretzin and Jeremy Poock discuss:Designing and brokering your exit strategy. Building your law firm like the business it is. How to implement trust transfer. Selling the machine that you created. Key Takeaways:At some point, solo lawyers will need to look at their law firm as a business and build it in the way that it will work for them and is something that they might be able to sell in the future. In the Senior Attorney Match model, trust is the flux capacitor that will

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00:34:49

Keri Sicard: Building Your Law Practice Within Your...

BE THAT LAWYER ·

2022/12/15

In this episode, Steve Fretzin and Keri Sicard discuss:Creating a truly virtual IP firm. Pitfalls of the current law firm model. Promoting collaboration (even through a commission model). Connecting and building culture in a virtual environment. Key Takeaways:The partnership law model was created in the early part of the 1900s. The world has shifted drastically in the last 100 years, but the law industry has not. Breaking the traditional law model format allows you to increase the attorneys take

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00:39:02

Dr. Bill Saleebey: Networking Best Practices with the...

BE THAT LAWYER ·

2022/12/12

In this episode, Steve Fretzin and Dr. Bill Saleebey discuss:Report versus rapport. Doing your research before networking with someone. Top tips for networking wide and deep (and for improving your elevator pitch).Deep diving into what people really do. Key Takeaways:Establishing rapport is one of the key elements of networking. You have to engage in rapport talk to really establish relationships. Build the relationship - talk less, listen more, and really connect with those you are meeting with. It

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00:33:39

Sarah Tetlow: The ARTT - Touch Once Philosophy to Get...

BE THAT LAWYER ·

2022/12/08

In this episode, Steve Fretzin and Sarah Tetlow discuss:Why email is so important and so readily used by lawyers.Ways to manage your inbox to make it effortless.What ARTT stands for and how it can help you manage your inbox.Tips for better managing your email. Key Takeaways:Treat your email like a mixed bag of jellybeans. Keep only your favorites (what needs to be done) in your inbox and keep them from being buried.You have the choice of what to do with what comes into your inbox - Action,

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00:38:50

Bill Himmelstein: Givers Gain Philosophy of Networking

BE THAT LAWYER ·

2022/12/05

In this episode, Steve Fretzin and Bill Himmelstein discuss:Building relationships in a transactional industry.Having focus on who and how you are helping others.The 3 Keys to Finding a Good Networking Partner.Giving with a purpose to expand the pie. Key Takeaways:Networking is rooted in a philosophy of giving to gain.Search for networking partners whose values align with yours. Take the time to qualify those you are networking with.“Anyone” is not a good client for anyone. Be specific as to who

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00:31:55

Josh Schwadron: Standing Out as a Personal Injury Lawyer

BE THAT LAWYER ·

2022/12/01

In this episode, Steve Fretzin and Josh Schwadron discuss:Lawyers and advertising in the United States.How Mighty is changing the personal injury law world.Secrets of personal injury lawyers.Separating yourself from other law firms. Key Takeaways:Personal injury lawyers don’t compete on fees or on what they do, they compete on marketing and on who can scream the loudest and stand out.In personal injury, lawyers' incentives are misaligned with the incentives of their clients.It’s not about a race to

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00:39:45

Emily Hirsekorn: Energy Management, Performance, and...

BE THAT LAWYER ·

2022/11/28

In this episode, Steve Fretzin and Emily Hirsekorn discuss:The relationship between leadership and learning. Why and when lawyers need support in their careers. 4 of the most common blocks to success. The learning that can happen at different stages of your career. Key Takeaways:When you are growing and learning and leading in a way that is most authentic to you, that is where you are going to be happiest and most effective.Find what you really want to do and what you want your life to look like,

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00:33:58

Denny Esford: Planning for Success

BE THAT LAWYER ·

2022/11/24

In this episode, Steve Fretzin and Denny Esford discuss:How lawyers can better plan their day and execute that plan. Build in “no” answers to your strategy. Executing your business plan first thing in the day. Content calendars, scheduling your business development, and preparing in advance. Key Takeaways:Without having clients coming in, consistently, running your firm is just an expense. You need to have a plan to have those clients coming in regularly. Be willing to walk away from situations

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00:38:47

David Neagle: Getting Unstuck to Find Success

BE THAT LAWYER ·

2022/11/21

In this episode, Steve Fretzin and David Neagle discuss:Why belief is the most important thing to your success. Getting around walls that make you seem stuck. How lawyers can overcome the struggle of negativity. The formula for solving your problems. Key Takeaways:You don’t have a problem, you only create problems. What you see as a problem, just is. You give what is the meaning of problem. Be open to learning, be willing to learn, and take the steps to change. You do not have to be the smartest

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00:39:06

Stuart Baum: Masterful Networking to Make Business...

BE THAT LAWYER ·

2022/11/17

In this episode, Steve Fretzin and Stuart Baum discuss:Marketing missteps and mistakes that lawyers make in building their firm. Making business development fun. Leveraging what you are good at and what you like to do. Stop being selfish and learn to be a resource. Key Takeaways:The only failure is a failure to learn from your failures. There are a lot of ways to do business development. Do it your way and find success doing the things you like. If it takes you more than five minutes to find two or

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00:40:32

Sasha Berson: Investing in Client Acquisition

BE THAT LAWYER ·

2022/11/14

In this episode, Steve Fretzin and Sasha Berson discuss:Statistics around lawyers in the United States. The relationship between marketing and company performance. Setting expectations with your marketing team. Why you need to keep up on your advertising and marketing budgets. Key Takeaways:Being a rainmaker is infinitely more profitable than just being a lawyer. Most marketing companies do not charge enough money to be able to provide solid, consistent results.Always ask for references from your

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00:31:24

Michael and Courtney English: SOPs for Your Efficient...

BE THAT LAWYER ·

2022/11/10

In this episode, Steve Fretzin, Michael English, and Courtney English discuss:Improving efficiency to improve your life and business.Why SOPs are so important to your law firm and business.Top challenges lawyers face in automating and scaling.Writing out the SOPs for your law firm. Key Takeaways:SOPs (standard operating procedures) are the key to creating a streamlined law firm and will allow you to delegate appropriately the activities that you, as the lawyer, do not need to be doing.Create

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00:26:27

Neil Schwan: Cost Reduction for Your Law Firm

BE THAT LAWYER ·

2022/11/07

In this episode, Steve Fretzin and Neil Schwan discuss:Why lawyers don’t keep up with their expenses. Top expenses lawyers have that they don’t look at. Automation and outsourcing to reduce costs. The power of looking to help others first. Key Takeaways:You may not need to wait out a full lease if you are looking to move on. There are options out there, and speaking with a tenant advocate may be able to help. Get competitive quotes every few years on your professional insurance. You can always stay

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00:33:28

Kathleen McEntee: Packaging Your Passion

BE THAT LAWYER ·

2022/11/03

In this episode, Steve Fretzin and Kathleen McEntee discuss:Kathleen’s journey from strategy to full service marketing.Branding versus marketing. Distinguishing yourself from your competitors. Talking about what you do and not assuming people know what you do and what your brand is. Key Takeaways:When you are living in the weeds, you are not looking at the bigger picture and looking at how your customer is seeing you. The marketing pushes the branding out to the target audience. Even if you do the

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00:33:45

Sarah Reiff-Hekking: Time Management to Take Back...

BE THAT LAWYER ·

2022/10/31

In this episode, Steve Fretzin and Sarah Reiff-Hekking discuss:Understanding and implementing time management. Building the dream job to live your dream life. Changing behaviors to change your life. Creating the time and environment to focus and do the tasks that only you can do. Key Takeaways:The implementation of time management will look different for everyone because we are all wired differently, be careful what you copy. Find what works for you to save you time. The one for you is what will be

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00:35:47

Karin Conroy: Starting with Strategy for Success

BE THAT LAWYER ·

2022/10/27

In this episode, Steve Fretzin and Karin Conroy discuss:Setting your pricing to attract the kind of clients you are wanting to work with.Knowing where your strengths are and hiring for your weaknesses. Having your own plan for your website that fits with your strategy. Understanding your strategy to understand your budget. Key Takeaways:Start in the right way with your pricing and you won’t have to backtrack later and argue for what you are actually worth. Don’t waste time and money doing the

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00:35:31

Mike Chastaine: Building a Profitable Law Firm

BE THAT LAWYER ·

2022/10/24

In this episode, Steve Fretzin and Mike Chastaine discuss:Understanding your financials and having money set aside for the rollercoaster of owning your firm. Having the courage to say no. Lessons for young lawyers and those going solo. Qualifying your clients and listening to their stories. Key Takeaways:If you’re worried about paying your rent, you’re not focused on your clients. For you, you need to know what is both profitable and enjoyable for you. Say no to everything else. Be willing to

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572 results

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