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PODCAST

The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what

technology

All Episodes

27:45

SaaStr 539: The Journey to Building a Successful...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/18

Customer feedback is an essential road map to guide a company toward success. When you have a customer-centric culture, your business has a greater chance of growing and thriving. But how can businesses create spaces for customers to engage in productive dialogue? Mapistry sought out feedback about its direction by organizing a Customer Advisory Board (CAB). Mapistry received commendations for the process from participants of its CAB—executives and practitioners from diverse industries. Maya

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24:47

SaaStr 538: Product-Led Growth: Panacea or...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/16

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a

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23:18

SaaStr 537: How Hybrid is Working in Practice....What...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/11

What do you remember about your experience in the workplace prior to 2020? Is it the moments of collaborative synergy and collective achievements? Is it the feeling of solving complex problems and hitting milestones with your team? Perhaps it’s the joy of closing deals and celebrating with your colleagues? It’s been more than two years since the pandemic interrupted our daily work life, and companies are taking stock and preparing for a return to the workplace. How can company leadership retain

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24:08

SaaStr 536: The Path to a Billion Dollars: How to...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/09

Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com shared his insights and advice for growing revenue streams to maximize business success. Video: https://youtu.be/AY5NFn1CSVo Blog post: https://www.saastr.com/the-path-to-a-billion-dollars-how-to-create-multi-revenue-streams-with-bill-com-cro-tom-clayton-pod-536-video/ Want to join the SaaStr community? We're the 🌎largest

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24:34

SaaStr 535: From SendGrid to DigitalOcean: Hacks for...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/05

All high-growth startups reach a point in scaling their business when their processes and operations start to inhibit their growth. From SendGrid to DigitalOcean, Yancey Spruill is the person these startups brought in when they were ready to graduate to the big leagues. In his presentation, Yancey will discuss the most common mistakes startup founders make and how to overcome hurdles at different stages of growth. Full video: https://youtu.be/MD_wD5hp7r0 Blog post:

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23:08

SaaStr 534: Marketing Secrets to Hypergrowth from...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/02

Panelists: Katrina Wong, VP Marketing and Demand Generation Segment Asawari Samant, Head of Marketing, Anyscale Jeffrey Yoshimura, CMO and Customer Experience Officer, Snyk Three marketing leaders discuss the importance of community, data, and experimentation, as well as the do's and don'ts of using agencies. This episode is an abbreviated version of the session. You can see the full session here: https://youtu.be/7wucuUQSQvQ Blog post:

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17:09

SaaStr 533: The Cutting Edge Techniques for...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/03/01

In this episode, Marilee Bear, SVP North America Enterprise Sales at Zendesk sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best practices to deploy in motivating and organizing your sales team in Q1.

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24:12

SaaStr 532: The Secrets to Scaling a Public Company...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/02/25

Talent Acquisition to Talent Access: Building a winning culture with a workforce that is 75% freelancers Upwork CEO Hayden Brown addresses common myths around working with freelancers, such as, "Freelancers aren't reliable," and, "I can't build my company culture with freelancers." She'll share how Upwork has scaled by including freelancers in every part of the company and treating them as part of the team rather than outsiders, and how it can benefit every company to have access to the talent it

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25:32

SaaStr 531: 4 Ways to Get to $10 Billion by Working...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/02/23

Joe will share four case studies of companies that have achieved transformational growth using asynchronous communication. You’ll hear how they’ve rebuilt sales processes, won talent wars, delivered best-in-class products, and fully reimagined the employee experience. He’ll also highlight the work principles fueling these initiatives and the opportunities ahead for companies that employ them across their teams. Full video: https://youtu.be/OAxJvk04JKU Blog post:

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35:47

SaaStr 530: The Top 20 Learnings in Product-Led...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/02/22

SaaStr CEO and Founder, Jason Lemkin, shares the top 20 PLG (product-led growth), Self-Serve, Free, and Freemium lessons we can learn from everyone from Asana to Slack, Monday to Zoom, and Shopify to Squarespace.

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26:02

SaaStr 529: Ten Things to Avoid Being Blindsided By...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/02/18

SaaS is evolving rapidly. In many ways, we are witnessing the equivalent of the Cambrian Explosion in terms of the number of SaaS companies created each month. And these startups look different than their predecessors. Trends like vertical SaaS, Product-led Growth, and payment make the industry almost unrecognizable compared to the era of the SaaS pioneers more than a decade ago. Yet many companies are still adopting Customer Success practices - like fixed size-based segmentation and activity-based

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23:42

SaaStr 528: Building a $5.6B company with a...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/02/16

Postman CEO Abhinav Asthana shares how community, product, data can power marketing, customer success, and sales are the key elements for the next generation of SaaS software leaders. Full video here: https://youtu.be/jK8trhy5i-k Blog post: https://www.saastr.com/building-a-5-6b-company-with-a-product-led-flywheel-with-postmans-ceo-abhinav-asthana-pod-528-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates:

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22:31

SaaStr 527: Acquiring 10,000 SMB Customers Solely...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/02/11

A crucial part of any business model is customer acquisition. In order for a company to optimize their customer base, data must be intrinsic to their strategy. Join Gorgias CEO Romain Lapeyre as he discusses how the company acquired 10,000 SMB customers from just data alone. Want to join the SaaStr community? We're the 🌎largest community for B2B software. Video: https://youtu.be/5OJZM-uH4uE Blog post:

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27:52

SaaStr 526: Lessons Learned Building a $2 billion...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/02/10

The biggest challenge in building a data infrastructure company over the next decade will be to redefine strategies for awareness, activation, user-centricity, and growth. While all of this is possible in theory, building categories with staying power in the age of the public cloud remains a lofty goal. Emil Eifrem, CEO and co-founder of Neo4j, will discuss the blueprint that’s emerging and some of the lessons he’s learned after launching Neo4j Aura, the company’s fully-managed graph database as a

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24:33

SaaStr 525: Marketing Hyper-Growth at Scale with...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/02/04

Marketing isn't one size fits all, particularly at a hyper-growth company. In this session, Kady Srinivasan, SVP, Global Head of Marketing at marketing automation unicorn, Klaviyo, will pull from her 20+ years of experience and share actionable tips on how you can scale your team, your campaigns and more. Full video: https://youtu.be/s4WZcgL5fc0 Blog post:

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21:01

SaaStr 524: From New Relic to Salesforce to Calendly:...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/02/02

The world of product-led growth is a highly dynamic space. Join this session with Calendly CMO Patrick Moran and Head of Marketing Growth & Demand Gen Garrett Scott to learn more about these changes and how they are reflected in Calendly’s evolution as a SaaS company. Full video: https://youtu.be/ey9aiYOupSg Blog post: https://www.saastr.com/whats-changed-in-product-led-growth-with-calendly-cmo-patrick-moran/ Want to join the SaaStr community? We're the 🌎largest community for B2B software

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22:26

SaaStr 523: How to Succeed as a First-Time VP of...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/31

We’ve talked a lot on SaaStr about how to hire a Great VP of Sales. And we’ll keep talking about it — so long as 70% of first-time VPs of Sales don’t make it 1 year. In this episode of the SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin, shares his best advice for all first-time VPs coming into a SaaS startup. Video: https://youtu.be/_gWZxKwV44w Blog post: https://www.saastr.com/how-not-to-fail-as-a-first-time-vp-of-sales/

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23:47

SaaStr 522: Scaling Your Startup 10x From $20M to...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/28

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? Cathy Gao, Partner at Sapphire Ventures, and Anoushka Vaswani, Partner at Lightspeed Venture Partners, moderated a panel with Carlos Delatorre, CRO at TripActions, and Latané Conant, CMO at 6sense to discuss how you can scale your startup from $20 million ARR to

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24:00

SaaStr 521: How To Create a High Performing Sales...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/26

Driving peak sales performance is a mission most SaaS companies strive to accomplish. Yet, sales team targets are often set extremely high, with management expecting their teams to miss. This might bring success for the company, but it leads to negative experiences for the sales rep, and your teams may ultimately fail to perform to their fullest potential. Hootsuite CRO Melissa Murray Bailey shares secrets to running a successful SaaS sales team and reducing employee turnover. Video:

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21:38

SaaStr 520: 10 Learnings Scaling from Consumer to SMB...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/21

Every high-growth organization inevitably reaches the point of pivoting its strategy and offerings to capture new audiences—a journey made more complex with the new demands emerging this past year. In this session, Dorian Stone will share lessons learned from Grammarly’s evolution from consumer to SMB to enterprise, address common assumptions and pitfalls in the process of scaling, and reveal must-know strategies to drive efficient growth this year and beyond.

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