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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:37:29

AMZPPC 64: Search Frequency Rank: How to Identify...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/02/19

You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC! Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords. You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den. Episode

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00:24:40

AMZPPC 63: Long Tail Search Terms: The Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/02/12

Beware the Amazon PPC Silent Killer. It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers. Okay, no, it doesn’t, but it does slay Amazon campaigns. If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend. If you’re not familiar with the Amazon PPC silent

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00:40:21

AMZPPC 62: ACoS: Amazon Platform Tax?

The PPC Den: Amazon PPC Advertising Mastery ·

2020/02/05

Dear Badger, Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway? What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality? Please help! Yours truly, ACoS Skeptic #98* This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy

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00:15:10

AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads

The PPC Den: Amazon PPC Advertising Mastery ·

2020/01/29

Extra, extra! Hear all about it! Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode! Don’t miss out. You’ll be sad if you don’t improve your CTR! See you in the badger den. Episode Highlights 00:00 Intro 01:24 Why Click Through Rate Matters 04:27 What Impacts CTR 12:40 When High CTR is bad 14:09 Bye Links & Resources AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited:

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00:53:10

AMZPPC 60: LIVE Amazon PPC Campaign Audit

The PPC Den: Amazon PPC Advertising Mastery ·

2020/01/22

Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul. Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned. We will not leave any meat on the bone

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00:47:26

AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/01/15

This is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny earned,”

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00:07:35

[Badger Bite #8] New Year, New Badger: The 3 T’s of...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/01/09

Amazon marketers need more than software and more than strategy. Amazon marketers need the 3 T's: tools, tribes, and training. Tune into this special Badger Bite to hear Mike explain how Ad Badger incorporates the 3 T's for members like you. Podcast edited by James Ede --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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00:34:15

AMZPPC 58: Our Top Predictions for Amazon PPC in 2020

The PPC Den: Amazon PPC Advertising Mastery ·

2020/01/08

2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball? Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess. Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss our top predictions. See you in the badger den! Episode Highlights 00:00 Intro 02:20 Welcome to 2020,

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00:32:18

AMZPPC 57: 7 Bad PPC Habits to Kick in 2020 (and 3...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/01/02

Welcome to 2020! On today's episode, Mike and Stephen break down 7 bad PPC habits that'll hold your account back during the new year. To give it a fun twist, we've paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den! Episode Highlights: 4:13Sloth — Being lazy with bid optimizations 8:31Lust — Fantasizing about quick success 13:03Gluttony — Casting your net too wide 15:44 Greed—Being too aggressive with unclear goals 18:30

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00:02:30

AMZPPC Badger Bite #7 | ...And A Badger In A Pear Tree

The PPC Den: Amazon PPC Advertising Mastery ·

2019/12/23

Happy holidays to all our listeners from the Badger family! We couldn't do this podcast without you, so thank you all for tuning in every week. Expect more great PPC content as we head into the Roaring 2020s. Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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00:44:59

AMZPPC 56: The PPC Tasks We Put on Our Project...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/12/18

Today we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den! Episode Highlights: 4:04 Top 5 trending search terms during the holidays 6:04 Mike's PPC beliefs 9:15 Why you should

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00:36:49

AMZPPC 55: A Data-Oriented Approach to Advertising in...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/12/11

On today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den! Episode Highlights: 4:37 Seth's RPSB question 7:10 What do you do if RPSB isn't working? 9:15 Confirm that it's an anomaly 11:05Amazon rewards campaigns with

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00:03:37

AMZPPC Badger Bite #6 | Exploring Bid Change History...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/12/06

On today's Badger Bite, we're breaking down everything you need to know about Bid Change History in less than 4 minutes. Learn what it is, where to find it, and how it could help you keep better track of your keyword bid history. See you in the Badger Den! Episode Highlights: 0:23What is Bid Change History 0:38 Benefits 1:25 How to use it Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or

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00:32:08

AMZPPC 54: The Wait is Over... Search Term Reports...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/12/04

Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den! Episode Highlights: 3:30 Shout out to Brian Andris for his awesome review 5:40It's not a direct copy-paste from Sponsored Product 8:25

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00:03:00

AMZPPC Badger Bite #5 | See Your Search Terms Without...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/12/02

Today we're showing you a new way to access your keyword search terms without downloading an advertising report. It's as simple as navigating to another tab on both Seller Central and Vendor Central. it evens comes with some great filtering options. See you in the Badger Den! Episode Highlights: 0:50How does this change the optimization process? 1:25Where to find search terms in Campaign Manager Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the

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00:48:08

AMZPPC 53: What To Do When It's Time To Sell Your...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/11/27

On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. See you in the Badger Den! Episode Highlights: 4:44 Introducing Coran, founder of the

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00:03:11

AMZPPC Badger Bite #4 | New Product Targeting Options...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/11/26

Today we're talking about a new feature of Sponsored Brand ads that we've been waiting for— product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products. Episode Highlights: 0:37 How product targeting works 1:44 When to use product targeting Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ --- Send in a voice

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00:35:18

AMZPPC 52: Ramping Up For Cyber Monday and Black...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/11/20

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:27 Cyber Monday isn't as big as you think it is 8:00How much does sales boost for each day? 11:35Avg monthly metrics vs Cyber

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00:58:03

AMZPPC 51: Amazon PPC Campaign Structure: 6 Layers of...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/11/13

Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den! Episode Highlights: 4:25 The importance of an optimized campaign structure 5:18 Targeting vs. Inventory grouping 9:46 3 popular campaign structure strategies 14:08 Start

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00:35:56

AMZPPC 50th Special: Amazon PPC Today vs Yesterday:...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/11/06

Today we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn't do this without you! On today's episode, Mike & Stephen are providing updates to our older episodes to bring them up to speed with the current state of Amazon PPC. See you in the Badger Den! Episode Highlights: 2:20A lot has changed (for the

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