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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

12:02

Short Content Outranking Long Content - SEO Requires...

The Edward Show ·

2025/03/16

E620: SEOs are seeing short content outrank long content on Google. Other SEOs are saying long-form content, like it used to be done, is dead. This is what’s happening. 💰 Compact Keywords - My SEO Course - Short pages that rank and sell - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Viewer Comments 01:01 Google's Preference for Shorter Content 01:42 SEO Experts Weigh In 05:16 The

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09:02

Underrated SEO Tactics That Work

The Edward Show ·

2025/03/15

E619: Underrated SEO tactics that are getting people results in 2025. We have: - Content refreshes - Putting no-traffic content onto new pages - Site audits - Compact Keywords - Forums This is what the SEO community is sharing - this is what is working and getting results. ⭐️ Source - https://www.reddit.com/r/SEO/comments/1ja3tyq/whats_the_most_underrated_seo_tactic_that_has/ 💰 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates

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12:27

Google’s March 2025 Core Update Hits - Everything We...

The Edward Show ·

2025/03/14

E618: Google’s March 2025 Core Update just dropped. Google announced, “This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. We also continue our work to surface more content from creators through a series of improvements throughout this year. Some have already happened; additional ones will come later.” There’s been rankings volatility, even for me - one of my sites was hit and rebounded. Others are reporting volatility as well. Last

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16:27

Anchor Text Ratios - Exact Match, Partial Match,...

The Edward Show ·

2025/03/13

E617: When getting backlinks to raise the SEO authority of your site and specific pages, what percentage of those backlinks do you want to be exact match anchor text? What do you want to be LSI - partial match anchor text? What percentage should be a naked URL, or brand anchor text, or generic anchor text, or title anchor text? This gives the EXACT PERCENTAGES for anchor text ratios when you are link building, and it explains why your anchor text ratios (having a natural backlink profile) are so

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06:15

Low Traffic Backlinks Actually Increase Google Rankings

The Edward Show ·

2025/03/12

E616: How going after low-traffic backlinks can actually increase rankings on Google! A user on the SEO subreddit had a client focusing mainly on the raw traffic numbers of the backlinks they were going after. The SEO advised looking deeper than just raw traffic numbers: - Is the traffic real? - Is the traffic coming from a relevant country? - Is the linking site ranking for legitimate keywords or spam? Not all domain authority/domain ratings are created equal. Not all traffic is created equal. This

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40:01

100,000 Journalist Pitches Sent! Secrets From an...

The Edward Show ·

2025/03/11

E615: Christopher Panteli has sent over 100,000 link building and public relations pitches to journalists using expert quote platforms. He uses platforms like Source of Sources, Qwoted, ResponseSource, PressPlugs, Editorielle, PressFlow, and more. When one of his journalist submissions is accepted, he gets a link, often a dofollow one, as well as press for his clients. And this is something I, Edward Sturm, have done a lot myself. This is a strategy that works. With it you get tons of strong

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13:57

SEO Myths: Query Counting

The Edward Show ·

2025/03/10

614: Is query counting (counting how many keywords you’re ranking for each month) a valuable activity? What insights can we get from query counting? More importantly, is query counting a good measure of visibility for a website actively practicing search engine optimization? What should SEOs be measuring most? That’s what this addresses. When you finish listening you will know: - If you should be doing query counting. - How to do query counting. - What to most pay attention to in search engine

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10:48

Should You Try the Trial Reels Trick?

The Edward Show ·

2025/03/09

E613: Lots of people are saying Trial Reels are amazing. Take a viral video, repost it to Trial Reels, it goes viral again. But what if there’s a way to use this to print money, not just views? That’s what today’s episode discusses: 1. Should you even try the Trial Reels reposting trick? 2. What are the risks? 3. Can this be used to print cash? ⭐️ The post that was shared: https://www.reddit.com/r/InstagramMarketing/comments/1j6vu5m/use_trial_reels_it_helped_me_grow_to_18k_in_a/ 🧲 Compact Keywords

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01:04:34

Why Landing Pages Don’t Work - Secrets From a Decade...

The Edward Show ·

2025/03/08

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod! He shares why most landing pages fail and what to do instead. Most people are only making a super small fraction of what their product is capable of making. On the level of 1/1000th of what is possible. Matthew shares the absolute most crucial adjustments to make to your website and landing pages. What to do for above the fold (before visitors have to scroll). What to do during the checkout &

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07:13

Turning a 500 View Video to a 2.4 Million View Video

The Edward Show ·

2025/03/07

E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views. Everything is a block of stone with a beautiful sculpture inside. Every piece of content, landing page, ad, SEO funnel, and marketing campaign has potential. Oftentimes, that potential is staring us right in the face. These are the basic, easy changes I made to the original video that caused it to get an increase in views of 683,660% and over 1,400 new followers. Anybody can do this! 🪨 Stone

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26:01

Jump to the Top of Google Maps - Black Hat, Gray Hat,...

The Edward Show ·

2025/03/06

E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go to it. If a large enough amount of people do this, this will jump you up to the number one spot for your keywords. This episode explains how this was discovered, then gives illegal black hat, in-the-middle gray hat, and totally safe white hat ways of pulling this off. We go DEEP into the details, explaining EXACTLY how each method is executed. If you

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09:02

The PR Framework That Saved Mark Zuckerberg

The Edward Show ·

2025/03/05

E609: In 2018, Mark Zuckerberg was the biggest villain of the tech world. Today, he is the coolest CEO in the Silicon Valley. The PR framework that completely rebranded Mark: R.A.C.E Here's how it turned Zuck from zero to hero. Let's go a little back in time... In 2018, Facebook's trustworthiness hit rock bottom at 27%. Why? Cambridge Analytica. 87 million user profiles were harvested without consent, and Zuck went from boy wonder to tech's biggest villain overnight. But that's not the only thing..

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01:37:41

SEO Shortcuts From a 25 Year Veteran - Bill Hartzer

The Edward Show ·

2025/03/04

E608: Legendary SEO, Bill Hartzer, joins the pod! Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages with many other top SEOs. He is an expert in black hat SEO, gray hat SEO, and of course white hat SEO and shares crazy SEO gems that very VERY few digital marketers, let alone SEOs, know. In this episode, Bill gives shortcuts both for local SEO and normal website SEO: - How to boost visibility in Google Maps. - How to build trust to a new website. -

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11:29

Crazy SEO Gems That Shouldn’t Work

The Edward Show ·

2025/03/03

E607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well. This ranges from strange internal linking, to PBNs, to local SEO, to burying negative results on Google, and more. ⭐️ Bill Hartzer on Reddit: https://www.reddit.com/user/billhartzer/comments/ 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your

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01:21:44

Making Millions With Insane High Frequency Posting

The Edward Show ·

2025/03/02

E606: Keida Dervishi of Soulmate Customs joins the show. 23 years old, she makes millions of dollars per year selling relationship jewelry and clothing. She started her business 4 years ago. She is an animal with posting frequency - SEVEN VIDEOS (IG Reels/TikToks) A DAY. So impressive. All her videos are actively promoting her product and some get 30 or even 70 million views! Started her business 4 years ago. Super focused. Wakes at 5 AM. Has her schedule planned out to the minute. Shares how she

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10:22

Now Is the Best Time to Start a Personal Brand

The Edward Show ·

2025/03/01

E605: Now is the best time to start a personal brand. 1. The limitations with Meta properties have been fixed. You can use an automation to have your content come out to Instagram WITHOUT suppression of views. This was not the case 8+ months ago. 2. Here’s stories of people doing it. Shout out to Michael Taylor who is crushing: https://www.instagram.com/shiftingshares/ 3. People are making millions with their personal brands. Keida Dervishi is making millions per year with hers on TikTok and

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09:54

Guest Posting Secrets - What the Masters Are Doing...

The Edward Show ·

2025/02/28

E604: Two bits of SEO guest posting mastery: 1. Do you write for the website you’re guest posting on or the backlink you are obtaining? 2. Is it ever best to write your guest posts in the first person? This is about crafting a natural backlink profile so that it doesn’t appear that you are actively gaming Google and Bing with strategically procured SEO backlinks. The masters of guest posting know how to maximize the chances their guest posts are accepted, ranked, and useful for SEO algorithms. This

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12:24

Topical Authority - Four Straightforward Ways to...

The Edward Show ·

2025/02/27

E603: Topical authority in SEO - how trusted your website and brand is on a specific niche. The more topical authority you have, the more you can rank for competitive keywords within your industry - search terms that bring you more money. These are four straightforward methods for establishing your topical authority in 2025. While most content on topical authority is outdated, this resource is specifically designed to be the most up-to-date. Half of the four ways are on-site methods to better shape

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17:47

AI Medium Parasite SEO Is Insane

The Edward Show ·

2025/02/26

E602: AI Parasite SEO on Medium is insane. Black hat SEOs gaming Google with the laziest content possible. Tremendous ChatGPT-generated blocks of text spamming the search results - all AI - you could literally get a better more-catered answer just asking ChatGPT yourself. Capitalizing off Medium’s high domain rating/authority and Google’s priority for UGC (user generated content). This is: - What’s going on with Medium.com and AI-generated parasite SEO. - How to do this yourself - The risks

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08:39

The Hard Truth About Hacking Google Images

The Edward Show ·

2025/02/25

E601: I tried to hack Google Images. I partially succeeded. But I learned one VERY important thing. I learned how Google Images operates… what it prioritizes ABOVE ALL ELSE. This is what I did to hack Google images, the extent to which it worked, and the very hard truth that I had to face. 📸 My Photos Page - https://edwardsturm.com/photos/ 🧲 Compact Keywords - My SEO Course - Get purchase-intent traffic to your business through SEO - step-by-step video breakdowns - SEO templates to be copied and

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940 results

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