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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:34:58

WARC Talks: The future of digital commerce

The WARC Podcast ·

2023/01/12

Gregory Grudzinski, Head of Content for WARC Digital Commerce is joined by Briana Finelli, US Head of Ecommerce at Wavemaker to discuss the future of digital commerce. This podcast along with our report on the future of digital commerce is part of WARC’s Marketer’s Toolkit 2023 series. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:16:47

3 in 15: The Future of Media

The WARC Podcast ·

2023/01/05

David Tiltman, WARC's SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to discuss the launch of a new report on The Future of Media. Part of The Marketer's Toolkit 2023 series, the report covers key trends in advertising investment, audience fragmentation and reform of the media ecosystem. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:43:24

WARC Talks: The best of Jeremy Bullmore

The WARC Podcast ·

2022/12/15

This week we’re looking at some of the wisdom of one of the greatest writers about advertising there is – Jeremy Bullmore. Here to guide us to his best thinking we have Alex Steer, chief data officer, Wunderman Thompson, and Sarah Walker, global CMO, Essence MediaCom. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:17:14

3 in 15: Leveraging retail media networks

The WARC Podcast ·

2022/12/08

Explores the latest WARC Spotlight on the exponential growth of retail media networks (RMNs) – covering current channel fragmentation, the need for industry-wide universal KPIs and how RMNs can be utilized across all parts of the marketing funnel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:28:14

WARC Talks sustainability

The WARC Podcast ·

2022/12/01

This week US Commissioning Editor Cathy Taylor discusses marketing's role in building sustainability behaviors with executives at two B Corps: Pip Cross, Sustainability Lead at Barkley, and Mikey Sadowski, General Manager, Global PR & Communications, at Intrepid Travel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:35:20

WARC Talks dentsu’s media trends 2023

The WARC Podcast ·

2022/11/24

This week WARC talks 2023 media trends with dentsu’s Dan Calladine Head of Media Futures, and author of dentsu’s ‘Change and Opportunity’ media trends report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:21:06

3 in 15: Marketing trends for 2023

The WARC Podcast ·

2022/11/17

This week we’re joined by Aditya Kishore WARC’s insight director who oversaw the creation of The Marketer’s Toolkit 2023. Discussing themes from the report, including marketing in a cost-of-living crisis, the disruption in the global supply chain, and the future of big tech. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:20:52

3 in 15: Brazilian consumers during volatile times

The WARC Podcast ·

2022/11/10

This week we're joined by Mirela Dufrayer, marketing leader, Latin America at WGSN who contributed to the recent Spotlight on how Brazil's consumers are responding to volatile times. Discussing World Cup optimism, political polarization and how businesses are dealing with consumers spending less. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:33:10

WARC Talks brand purpose

The WARC Podcast ·

2022/11/03

This week WARC talks brand purpose with David Aaker, vice chairman at Prophet. Discussing the role of purpose in the marketing industry and how marketers can use purpose to help solve societal problems. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:14:54

3 in 15: Using brand assets

The WARC Podcast ·

2022/10/27

This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. Catherine explores how to create strong brand assets when you don’t have a physical product, the increasing importance of sonic branding and details the top tips for maximising brand assets. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:33:23

WARC Talks Finding Gen Z

The WARC Podcast ·

2022/10/20

WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z, which explores media consumption habits among 16- to 24-year-olds. Catrina Dear, entertainment lead at the7stars, and Aliya Gilmore, a strategist at Culture Group, discuss how brands should communicate with younger audiences. Hosted by Alex Brownsell, Head of Content at WARC Media.

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00:24:51

WARC Talks Digital Commerce - Retail Media Today

The WARC Podcast ·

2022/10/17

Gregory Grudzinski, Head of Content for WARC Digital Commerce, and Colin Lewis, author of WARC's Retail Media Primer Series discuss the retail media offerings of Amazon, Kroger, Walmart, Target and Instacart. The complete Retail Media Primer Series is available to subscribers at warc.com/digital-commerce.

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00:44:45

WARC Talks brands in culture

The WARC Podcast ·

2022/10/13

This week WARC talks brands in culture with Marcus Collins, head of strategy at Wieden+Kennedy New York, and author and social anthropologist, Grant McCracken. Discussing how brands can find a space for themselves in culture. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:20:10

3 in 15: The Consumer Crunch

The WARC Podcast ·

2022/10/06

This week Lena Roland, Head of Content for WARC Strategy, and David Tiltman, WARC’s SVP Content discuss the key takeaways from the latest WARC Guide to The Consumer Crunch: Navigating inflation and the threat of recession. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:37:30

WARC Talks budgets and ROI

The WARC Podcast ·

2022/09/29

This week WARC talks budget setting and ROI with Grace Kite, founder and economist at magic numbers, and Paul Dyson, co-founder at Accelero. What is the relationship between what marketers spend, and what kind of return they can expect? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:17:43

3 in 15: Ad investment forecasts

The WARC Podcast ·

2022/09/22

Alex Brownsell, Head of Content for WARC Media, and James McDonald, WARC’s Director of Data, Intelligence & Forecasting, examine the latest global ad spend forecasts and the impact of the economic slowdown. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:31:15

WARC Talks Anti-personalisation

The WARC Podcast ·

2022/09/15

This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the cookie and data privacy concerns, marketers are rethinking their approach to personalisation. Discussing how personalisation adds complexity to an ad campaign and may not be good value for money. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:19:04

3 in 15: The state of creative effectiveness

The WARC Podcast ·

2022/09/08

This week we’re joined by Warwick Cairns, strategy partner at The Effectiveness Partnership and an editor of the state of creative effectiveness report. Warwick shares the key takeaways from the report; including how marketers are finding marketing effectiveness challenging, the importance of creating a unifying set of KPIs, and how vital it is that marketers make their case to the c-suite. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:45:55

WARC Talks: What does 'brand' actually mean?

The WARC Podcast ·

2022/09/01

This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish, and Paul Bailey, brand strategy director at Halo explore what brand actually means, and why it is so important to use the word clearly. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:22:17

WARC Talks Communities and Creative Effectiveness

The WARC Podcast ·

2022/08/25

This week WARC talks engaging communities with the strategists behind two of the 2022 Creative Effectiveness Lions winners. Discussing tapping into fandoms, audience empowerment and successful partnerships, Wieden+Kennedy's Tass Tsitsopoulos and FCB Canada's Shelley Brown give insights into how connecting with communities led to their work's success.

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411 results

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