x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Rockstar CMO F"in" Marketing Podcast

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

59:57

#47 - The Two Jeff's, Personalization, Sequencing and...

The Rockstar CMO F"in" Marketing Podcast ·

2021/01/30

In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.---A full setlist starts with Ian talking about personalization with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether it's a One Hit Wonder or Wonderwall. This week's guest is Jeff Swan,

en-us

64:37

#46 The Hacking Growth with Jeff, Cathy McKnight and...

The Rockstar CMO F"in" Marketing Podcast ·

2021/01/23

In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.---Another packed show this week. Ian is in discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether growth marketing is a One Hit Wonder or Wonderwall. This

en-us

57:37

#45 The Jeff Clark Wonderwall, Caroline Returns and a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/01/16

In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with business and success coach Caroline Kay and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.---We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, inspired by a Mark

en-us

63:55

#44: The Attribution, Jeff Clark, Anita Brearton,...

The Rockstar CMO F"in" Marketing Podcast ·

2021/01/09

In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.---We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution is a

en-us

43:31

#43: The Agile Wonderwall, Jeff Clark, Robert Rose...

The Rockstar CMO F"in" Marketing Podcast ·

2021/01/02

In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonderwall" and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Robert Rose.---Ian talks about a project Andy Didorosi, VP Marketing at Basecamp and former podcast guest is doing, as he is literally burning email with the email dumpster fire contraption they have built.Ian starts a new series with former SiriusDecisions/Forrester Research

en-us

56:17

#42: The Ted Rubin, Robert Rose and a Boxing Day...

The Rockstar CMO F"in" Marketing Podcast ·

2020/12/26

In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy, author, connector, provocateur. In his usual energetic, straight-talking style Ted shares his experience, what

en-us

50:14

#41: Christine Bailey, Yamazoni, Robert Rose and a...

The Rockstar CMO F"in" Marketing Podcast ·

2020/12/20

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian Truscott again joins Rockstar CMO marketing doctor, Christine Bailey, the awarding-winning CMO at Valitor, in the last of their 4 part series that dips into her new book "Customer

en-us

56:08

#40: The Remarkable Insights, Jeff Clark, Robert Rose...

The Rockstar CMO F"in" Marketing Podcast ·

2020/12/12

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. ---- This week the doctor is again back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and

en-us

49:02

#39: The Doctors Insights, Xenia from Planable,...

The Rockstar CMO F"in" Marketing Podcast ·

2020/12/05

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. ---- This week the doctor is back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a second dip into her book "Customer

en-us

44:57

#38: The Dr. Bailey's Book, Raj Goodman Anand, Robert...

The Rockstar CMO F"in" Marketing Podcast ·

2020/11/28

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip into her new book. He chats to entrepreneur, investor, and content agency founder Raj Goodman Anand and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---This week we have a doctor in the house, as Ian chats to Dr. Christine Bailey, the CMO at Valitor. Christine is a previous guest of the show and regular contributor to Rockstar CMO, sharing

en-us

49:33

#37: The Swimming Pool, Simon Daniels, Roberts Rose...

The Rockstar CMO F"in" Marketing Podcast ·

2020/11/21

In this week's episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats to Simon Daniels about MOPs and fractional help, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. --- This week Ian dips into the Rockstar CMO Swimming Pool, our portal hell for all that's wrong in marketing and suggests we take a look at Amber Osborne's suggestion The Crap Other Marketers on the Internet Tell Me to Do This week's

en-us

41:32

#36: The Being Intentional, Dennis Shiao, Robert...

The Rockstar CMO F"in" Marketing Podcast ·

2020/11/14

In this week's episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. --- This week Ian Truscott shares what he learned from the Marketing Book podcast by Douglas Burdett who recently interviewed Seth Godin. In that interview, they discuss his latest book, The Practice, being intentional and designing with purpose, and Ian shares

en-us

43:19

Rockstar CMO FM #35: The Jam Tomorrow, Christian...

The Rockstar CMO F"in" Marketing Podcast ·

2020/11/07

In this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins Robert Rose in the virtual Rockstar CMO bar. -- Ian's flick through the virtual pages of the latest Rockstar CMO issue has him landing down the rabbit hole of Alice in Wonderland as Keith Smith, Managing Director of The Advertist, quotes Lewis Carrol as he explores the topic of this month’s issue. If

en-us

43:00

Rockstar CMO FM #34: The Quibi, Kathryn Strachan,...

The Rockstar CMO F"in" Marketing Podcast ·

2020/10/31

In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in the virtual Rockstar CMO bar.---In keeping with this month's theme on Rockstarcmo.com, building brands on rented land, Ian Truscott, Editor of Rockstar CMO, opens this episode talking about Quibi, the failed short-form mobile video platform. Talking about what we can learn from

en-us

52:17

Rockstar CMO FM #33: The Sabrina "The Wordpress...

The Rockstar CMO F"in" Marketing Podcast ·

2020/10/24

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian opens the virtual pages of the latest issue of Rockstar CMO and points us at The Life for Rent Issue as our house band of marketing writers and Rockstar CMOs discuss building their brands on the rented land of big

en-us

56:45

Rockstar CMO FM #32: The Blogs, Grant Johnson, Robert...

The Rockstar CMO F"in" Marketing Podcast ·

2020/10/17

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---After opening his RSS reader for the first time in a couple of years and realizing how many of his former favorite blogs have gone quiet or cease to be, Ian gives a hat tip to all those bloggers that keep showing up. This week's interview mainstage is Grant

en-us

55:50

Rockstar CMO FM #31: The Top Ten, Rachel Eisenhauer,...

The Rockstar CMO F"in" Marketing Podcast ·

2020/10/10

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose.---This week Ian Truscott encourages you to explore the Top Ten articles on Rockstar CMO over the last 90 days, including articles from Jane Scandurra, Ted Rubin, and Jasmine Martirossian. And backstage interviews with Eric Jan van Putten, VP Marketing at Dynamicweb, Sally Yates, CMO of

en-us

56:01

Rockstar CMO FM #30: Hope, Eric Fulwiler, Robert...

The Rockstar CMO F"in" Marketing Podcast ·

2020/10/03

In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric Fulwiler, COO at 11:FS, and retires for the weekend with a cocktail with Robert Rose.---This week, inspired by Joe Pulizzi's Content Inc. podcast Ian talks about how "hope is not a strategy" and recommends reading Ahmed Hasan's article "Don't stop the marketing music, change the tune".This week's interview is with the former EMEA head of Vayner Media Eric Fulwiler who is now COO of 11:FS, a challenger

en-us

52:59

Rockstar CMO FM #29: Purple Goldfish, Johnny Pawlik,...

The Rockstar CMO F"in" Marketing Podcast ·

2020/09/26

In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose.--- This week we talk goldfish, inspired the Marketing Book Podcast, by Douglass Burdett and his conversation with Stan Phelps author of Purple Goldfish 2.0, not the usual old goldfish rubbish about attention span, but the 5 things that make a big goldfish and how we can apply that to business. This week;s interview

en-us

44:19

Rockstar CMO FM #28 The Sample, Paige O'Neill, Robert...

The Rockstar CMO F"in" Marketing Podcast ·

2020/09/19

In this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O'Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.--- This week's dip into the virtual pages of Rockstar CMO features The Sample, a regular series where we spin the dial on the interwebs and sample what we hear based on the theme for this month's issue. The theme this month was the blurry lines between work, home, and social media, and for The Sample, we found some gems on

en-us

362 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...