x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Dave Gerhardt Show

Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). Join the top community for B2B marketers at exitfive.com

business marketing

All Episodes

52:56

How's Your Comp Package? Startup Marketing...

The Dave Gerhardt Show ·

2022/04/26

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing

en

58:04

How To Grow Your Audience On LinkedIn

The Dave Gerhardt Show ·

2022/04/19

Dave and guest Daniel Murray (The Marketing Millenials) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still underrated as a marketing channel for B2B companies, why types of content to create, how to get content out of the founder, how to figure out what's working / what's not, the biggest mistakes people make with LinkedIn, and more. It's an hour on organic LinkedIn strategy if you're into that kinda stuff.Follow Daniel:

en

52:13

Kevin "KD" Dorsey on why every VP Sales should love...

The Dave Gerhardt Show ·

2022/04/11

Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power of understanding how people buy, why he loves copywriting (and some of the exact email scripts he uses), the six questions he asks when calling new customers, his opinion on the sales deck, and why he'd work in marketing if he wasn't working in sales. Follow Kevin: https://www.linkedin.com/in/kddorsey3/ Follow Dave:

en

50:19

Payability CMO Deidre Hudson on thinking like an...

The Dave Gerhardt Show ·

2022/04/06

Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance, process, programs, why more B2B SaaS companies are building communities, the power of setting clear goals, getting inside your customers head, the cyclical nature of B2B marketing channels and more.Follow Deidre: https://www.linkedin.com/in/deidrehudson/ Follow Dave:

en

46:28

2x CMO Sydney Sloan on helping Salesloft grow from...

The Dave Gerhardt Show ·

2022/04/04

Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company. They talk about how to pick the right company as CMO, how Salesloft went about category creation, going from stunts to predictable revenue, marketing in a competitive marketing (Outreach vs. Salesloft vs. Clari), why you need to spend the budget, how to hire and

en

14:29

Story is Strategy

The Dave Gerhardt Show ·

2022/01/24

Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me trying to be rude to anyone on your team, it's just the fact of the matter. More people meddling in your company story muddies it up. And since your story is your strategy, a muddy story means a muddy strategy. Positioning tips, the key ingredients to your marketing strategy, and more. Send guest pitches and ideas to hi@exitfive.comJoin the

en

4:24

Building a B2B Marketing Strategy That Will Actually...

The Dave Gerhardt Show ·

2022/01/17

Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When you find yourself overwhelmed with planning, take a step back and remember the ultimate goal of marketing is to make sales easier. That's where you start. Quick chat about strategy and my simple marketing planning framework. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here:

en

10:49

Is The CEO Getting In The Way of The Right Company...

The Dave Gerhardt Show ·

2022/01/10

There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Sometimes they don't get it. Sometimes they don't think it's strong enough. Either way, it's a headache that a lot of marketers have to deal with. Quick ten minute or so rant on your company story and how you can get on the same page with your CEO. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here:

en

47:39

Live Q&A from December 2021

The Dave Gerhardt Show ·

2022/01/05

I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. This is 45 minutes all over the map in marketing if you're into that kind of stuff. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member:

en

55:47

#04: The Path To CMO

The Dave Gerhardt Show ·

2021/12/20

How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You get to call the shots, make the big decisions, and control where the budget goes. It's the peak of the marketing profession. But the path from enterprising young marketer to chief marketing officer isn't always a clear one. And without any guidance from those who came before you, it can seem an almost unattainable title. So my friend Wendy

en

14:41

#03: B2B Brand Strategy + Measurement

The Dave Gerhardt Show ·

2021/12/16

How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the exec team will get onboard with. Say hey on Twitter @davegerhardt.com and learn more on my site davegerhardt.com Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member:

en

12:00

#02: My New Company + Writing Your Tagline

The Dave Gerhardt Show ·

2021/12/16

First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good company tagline right? A nice one-liner. Most of them try to do too much. So I'm sharing a quick tip to help you avoid that mistake and create a clear and direct one-liner for your company. Tweet at me @davegerhardt and learn more about what I'm doing at davegerhardt.com Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter

en

13:41

#01: I Quit My Job. Here's What I'm Doing Next.

The Dave Gerhardt Show ·

2021/12/12

I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next. Plus: welcome to my new podcast feed. More to come here soon and at davegerhardt.com Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is

en

333 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...