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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

14:12

How the Lex Fridman podcast increased this guy's...

Marketing School - Digital Marketing and Online... ·

2024/09/04

In episode #2813, Eric Siu and Neil Patel discuss the impact of being a guest on a popular podcast, the saturation of AI in educational and marketing content, the benefits and drawbacks of a four-day work week, the rise of women's sports and its marketing opportunities, and the success of the WNBA.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) How the Lex

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17:01

The ROI of creators is… 0?, and Brand trust: Why...

Marketing School - Digital Marketing and Online... ·

2024/09/03

In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of going where the attention is, the value of brand trust, and the impact of social media hate. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The ROI of creators

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13:27

Can you hire a CEO and leave them alone?, The best...

Marketing School - Digital Marketing and Online... ·

2024/09/02

In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value of experience in different types of companies. They also briefly mention the podcast industry and the recent deal involving Alex Cooper. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Can you hire a CEO and

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19:46

The Role of Referrals and Networking in Agencies

Marketing School - Digital Marketing and Online... ·

2024/08/31

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the strategies on referrals, reconnecting with contacts during business trips, hosting dinners to build relationships, and adoption of AI.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching

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15:15

Why you can't trust agencies, Power of words, Why...

Marketing School - Digital Marketing and Online... ·

2024/08/29

In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup, the drawbacks of taking shortcuts, the power of words in marketing, the decline of cable TV and the rise of streaming services.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why you can't trust

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17:24

The billion-dollar one-person SEO agency: Fiction or...

Marketing School - Digital Marketing and Online... ·

2024/08/28

In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures selling CNET at a $400 million loss, and share personal experiences of dealing with failures and the challenges of cleaning up and rebuilding. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The billion-dollar

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17:40

MrBeast goes corporate, How Costco sells $9000...

Marketing School - Digital Marketing and Online... ·

2024/08/27

In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in large organizations, the misconception of a four-day workweek, the opportunity to buy discounted exercise equipment from Costco, and the diminishing impact of using the term 'AI' in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel

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16:08

How long will people wait for websites to load in...

Marketing School - Digital Marketing and Online... ·

2024/08/26

In episode #2807, Eric Siu and Neil Patel discuss the importance of website speed and provide tips on how to keep a website fast, the impact of remote work on different generations, and share their insights on a successful top-of-funnel strategy for an astrology app. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) How long will people wait for websites to

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18:32

How Marketing Agencies Structure Finances: C Corp vs....

Marketing School - Digital Marketing and Online... ·

2024/08/24

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the pros and cons C Corp vs. pass-through LLC, salary vs. distribution, maximizing profit share, and tax implications. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners

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17:25

Our favorite marketing tools for Q3 2024, and Old...

Marketing School - Digital Marketing and Online... ·

2024/08/23

In episode #2806, Eric Siu and Neil Patel share their top marketing tools and tactics for Q3 2024. They highlight Overlap for repurposing YouTube content and Zaymo for enabling purchases within emails. They also discuss timeless strategies like live events, partnerships, and email marketing.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Our Favorite

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19:19

Lessons Learned from Analyzing 3000 Landing Pages Pt. 2

Marketing School - Digital Marketing and Online... ·

2024/08/22

In episode #2805, we cover a portion of Neil Patel’s Webinar, focusing on boosting conversions, covering color psychology, personalization, high-converting landing pages, hero design, video use, detailed benefit lists, social proof, and best practices for CTAs and page design.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction (00:29) The Role of

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17:53

Lessons Learned from Analyzing 3000 Landing Pages Pt. 1

Marketing School - Digital Marketing and Online... ·

2024/08/21

In episode #2804, we cover a portion of Neil Patel’s Webinar, focusing on conversion rate optimization and how to go from average to amazing. They discuss the importance of understanding your audience, optimizing landing pages, and implementing CRO strategies.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction and Overview (01:21) The Secret to

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17:30

Experimenting with LinkedIn ads for CTV, Introducing...

Marketing School - Digital Marketing and Online... ·

2024/08/20

In episode #2803, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners including LinkedIn ads for CTV, introducing new services without case studies, finding good paid SaaS agencies, and encouraging clients to approve case studies.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00)

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16:23

Strategies for launching a new product, Hiring...

Marketing School - Digital Marketing and Online... ·

2024/08/19

In episode #2802, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners and provide insights and advice on launching a new product, hiring freelancers, leveraging media platforms, and more. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to Scaling an Agency (02:37)

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16:41

Profit Strategies for Agency Owners: Should You...

Marketing School - Digital Marketing and Online... ·

2024/08/17

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Find out the importance of finding a balance between reinvesting in the business vs. taking distributions and insights on acquiring companies, including different financing options and deal structures. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW

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13:44

Explaining the value of video to clients, Finding...

Marketing School - Digital Marketing and Online... ·

2024/08/16

In episode #2801, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil tackle pressing questions from agency owners. The discussion covers crucial topics such as demonstrating the value of video to clients, discovering leads for a new agency, comparing valuations between retainer work and productized services, tracking offline conversions, and leveraging conversation intelligence tools.Don’t forget to help us grow by subscribing and liking on YouTube! Check out

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18:52

Strategies for entering new industries, Acquiring...

Marketing School - Digital Marketing and Online... ·

2024/08/15

In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compensation, the use of NPS feedback to improve agency performance, the importance of focusing on the right marketing service for clients, strategies for entering new industries, and the acquisition of distressed agencies.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s

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15:05

Effective ways to generate B2B revenue, Importance of...

Marketing School - Digital Marketing and Online... ·

2024/08/14

In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads through long-form content, the importance of case studies on LinkedIn, the effectiveness of awards and RFPs in B2B marketing, the shift from organic to paid SEM, and key factors for successful paid ad campaigns.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil

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18:27

What's the future of SEO looking like, SEO as we know...

Marketing School - Digital Marketing and Online... ·

2024/08/13

In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer marketing with a focus on ROI, and why you shouldn’t get too caught up in personal branding on platforms like LinkedIn.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) What's the future of SEO looking

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16:08

The Meta, Microsoft, and Google arms race, How...

Marketing School - Digital Marketing and Online... ·

2024/08/12

In episode #2797, we discuss the Meta, Microsoft, and Google's arms race, the strategy of going wide and narrow with social content, Steve Jobs' secret organization at Apple, the challenges in the SEO industry, and the benefits of having an elite group of employees. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Meta, Microsoft, and Google arms

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