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PODCAST

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing,

business marketing

All Episodes

00:36:23

#153 How Nudges Will Make Your Brand Stand Out

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/06/13

👉 What exactly is a nudge? Phill is a senior product marketer at Hotjar, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology. 👉 Listen to Phill & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Why most marketing blends in and the science behind standing out 👉 Why conventional marketing wisdom is often wrong (with examples) 👉 Why

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00:04:58

#152 Use Customer Questions To Create Content & Rank...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/06/09

Want a simple hack to create content and rank higher on Google? Don't stress when it comes to creating content and ranking higher on Google. Sam shares how to use customers questions to never run dry on content again AND rank higher on Google. If you want to listen to the full episode Sam was interviewed on check out: STOP making SEO sound like a dark art! w/ Sam Dunning - Digital Transformation & Leadership with Danny Levy 🌐 WEB CHOICE For Your FREE digital marketing assessment:

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00:30:21

#151 Website, Podcast and Marketing Tips From Sam...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/06/06

Want marketing tips that drive revenue? 👉 Sam shares a tonne of Website & Digital Marketing secrets you can steal to drive more revenue. 👉 Should you start a podcast? How it starts relationships, drives inbound and builds brand. 👉 The statement Sam starts every discovery call with. Try it yourself. Thanks to Mark Evans for having me on Inside The Sales Playbook Show. 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

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00:14:18

#150 How To Design Your Website To Hook Ideal Clients...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/06/02

Want your website to land ideal customers? How to design your website and copy to attract and win ideal clients. Not to stroke your own ego. A step-by-step process - from Sam Dunning 👉 Grab your free or premium pass for Hubspot's GROW Conference here: http://businessgrowth.marketing/grow 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

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00:33:40

#149 How To Hire The Right People & Give Them The...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/05/30

👉 Best practises for hiring - including questions to ask, what to look out for and what not to do Gil is the Founder @ Employee Experience Design - He helps companies design employee experiences that improve both the outcomes of the organisation and the lives of its employees. 👉 Listen to Gil & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Effective ways to on-board new team members 👉 Why

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00:42:23

#148 Traditional Email Follow-up Is DEAD, Video Is In...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/05/23

👉 Is video a fad or is it here to stay? Ethan is the Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and coauthor of Rehumanize Your Business. He’s sent more than 10,000 personal video messages and taught thousands of business professionals how - and why - to do the same! 👉 Listen to Ethan & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Why should you use video as a

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00:07:43

#147 What is a landing page? (& why do you need one)...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/05/21

What really is a landing page and do you need one? Sam Dunning explains the pro's and cons of a landing page. Best practises to convert visitors into warm leads/sales. And compares it to a traditional website. 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

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00:37:28

#146 How To Make Your Offer Stand Out (when no one,...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/05/16

👉 What radical differentiation actually means Louis Grenier is the founder of the popular contrarian marketing podcast Everyone Hates Marketers, which reached 1M+ downloads with no ads... He believes that radical differentiation is the antidote to marketing bullshit. 👉 Listen to Louis & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Why you should do it 👉 How it will help you improve

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00:08:28

#145 STOP Marketing on Rented Land (do this instead)...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/05/12

👉 Should you stop marketing on rented land? Sam Dunning shares the difference between marketing on rented channels and ones that you can fully own. And weighs up the advantages of both to help you grow your business & sales. 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

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00:30:58

#144 Write INSANE Copy By Using Your Customers Words...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/05/10

👉 Why you SHOULDN'T go with what you (or your CEO) think is good for your copy Eden Bidani is a Conversion copywriter, Growth mentor and Secret anthropologist. She's busy driving crazy-good growth for SaaS, tech & DTC brands (with words). 👉 Listen to Eden & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 The value of listening to your customers and your audience (people are immune to top-down

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00:07:20

#143 What is social proof? (& why your website needs...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/05/06

Social proof - what is it and why does your website need it? Investing money driving people to your website: SEO, paid ads, social, email, video etc. Is all pointless if it doesn’t do this... 👉 Build trust. Just like dealing with a salesperson, if you don’t trust they’ll help you get the job done right and fix your problem. You probably won’t buy. Your website is much the same. Leveraging social proof can help here: - Reviews - Video testimonials - Case studies - Accreditation’s - Podcast

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00:47:06

#142 Why You DON'T Need To Do A Demo - Benjamin...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/05/02

👉 How doing a demo can ruin your chances of winning the sale! Benjamin is The UK’s Most Hated Sales Trainer! - This is his 3rd time on the show and his last 2 episodes are amongst the most downloaded and viewed episodes to date! 👉 Listen to Benjamin & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 What comes next after qualifying a lead 👉 Should you be sending a proposal or running a

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00:06:14

#141 How to Get More Leads & Revenue From Your...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/04/28

👉 Want more leads & sales from your website? Sam Dunning shares a new way to create content your customer are actually searching for help with...helping you win more business via your website! Thanks for tuning in, episodes of the main Show 'Sam's Business Growth Show' are available to watch on YouTube : ✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

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00:28:50

#140 Why Salespeople Need To Grasp Content Marketing...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/04/26

👉 Why salespeople need to think like marketers and vice versa Michael is the founder and CEO of Growth Genie - a consultancy that empowers B2B sales teams to have more meaningful conversations and get in front of more of their ideal customers. 👉 Listen to Michael & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Why personalisation is important 👉 What content to share in sales emails and

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00:08:16

#139 SEO v Cold Calling - Which is best? - Sam Dunning

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/04/21

👉 SEO or Cold Calling: Which should you do? - Sam Dunning weighs up the pros and cons of SEO and cold calling. Thanks for tuning in, episodes of the main Show 'Sam's Business Growth Show' are available to watch on YouTube : ✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

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00:34:25

#138 3 Landing Page Secrets To Skyrocket Your...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/04/18

👉 Why you need a landing page!? ✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 Nicholas Scalice is the founder over at GrowthMarketer.co and the host of a top-rated growth marketing podcast called Growth Marketing Toolbox! 👉 Listen to Nicholas & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Why so many landing pages SUCK 👉 Why effective landing

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00:27:40

#137 Your Website & Marketing Questions Answered - PILOT

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/04/16

👉 Sam Dunning answers your specific Website & Marketing Questions! - PILOT EPISODE Thanks for tuning in, episodes of the main Show 'Sam's Business Growth Show' are available to watch on YouTube : ✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

en

00:22:30

#136 Lesser known ways to generate leads from your...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/04/14

👉 Want some new ideas to generate quality leads with your website? ✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 👉 Listen to Gabriel & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 We flip the script as Sam is in the hot seat today 👉 Why you need to design your site for ideal customers, not your ego 👉 How to build trust with visitors 👉 Quick

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00:37:50

#135 Create Copy That Sells On LinkedIn - John Espirian

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/04/11

👉 Why should you bother with creating content on LinkedIn?! John Espirian is the relentlessly helpful copywriter, all-round LinkedIn nerd, eager experimenter and author of Content DNA. B2B clients hire John to write web pages, expert articles and case studies and improve their presence on LinkedIn 👉 Listen to John & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Who to target with your

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00:37:07

#134 How To Create An Awesome Lead Magnet (& drive...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2021/04/07

👉 How to build a lead gen framework ✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 Jason Gilkes is the Managing Director @ Lead Genera They harness the latest technologies and strategies in the web dev, digital and inbound marketing space to help businesses grow. 👉 Listen to Jason & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Inbound

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