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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

00:18:37

Do we really need more video?

Content Amplified ·

2024/04/23

In this episode, we interview Ariana Shannon, a seasoned marketing director at SalesIntel with a passion for visual storytelling and brand strategy. What you'll learn in this episode: The Importance of Strategic Video Content: Ariana discusses the need for a purpose-driven approach to video production, emphasizing that creating content should be about fulfilling specific business and marketing goals, not just producing more for the sake of it. Creating Effective Educational and Tutorial

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00:15:21

Can You Turn Blog Posts into Effective Video Content?

Content Amplified ·

2024/04/22

In this episode, we interview Jason Reis, a seasoned e-commerce leader who specializes in assisting overwhelmed entrepreneurs and brands in launching and scaling their online businesses. What you'll learn in this episode: Repurposing Content: Discover Jason’s strategy for taking existing blog content and transforming it into engaging video content, enhancing your brand’s reach and engagement. Enhancing Customer Acquisition: Learn how converting blog posts into video content can serve as a

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00:13:46

How Can Content Shape the Future of Partnerships?

Content Amplified ·

2024/04/19

In this episode, we interview Chris Wilson, a seasoned leader in software and financial services with over 25 years of experience. Currently, he is shaping the future of banking and payments by leading high-impact teams at MX, focusing on partner growth and sales.What you'll learn in this episode: Deep Dive into Content Strategy: Understand the critical role of content in enhancing partner and client relationships, especially how personalized content can transform marketing effectiveness.

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00:15:53

How Can Personalized Content Transform Your Marketing...

Content Amplified ·

2024/04/18

In this episode, we interview Dani Calogera, a seasoned entertainment marketing executive and advisor. Dani, formerly the head of brand and digital marketing at Showtime, delves into the dynamic world of content personalization and shares invaluable insights drawn from his extensive experience. What you'll learn in this episode: Insights into Consumer Behavior: Discover how understanding diverse consumer motivations and cultural nuances is crucial in crafting effective marketing strategies.

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00:18:09

Can Consumer Branding Techniques Revolutionize B2B...

Content Amplified ·

2024/04/18

In this episode, we interview Matthias Carnahan, currently the head of marketing at ShipInsure, bringing extensive experience from the luxury branding and tech industries. What you'll learn in this episode: Insights into Transitioning Brand Strategies: Discover how Matthias applies direct-to-consumer branding strategies to the B2B tech space, enhancing customer engagement and brand loyalty. The Importance of Ethos in Business: Learn about the critical role of a company's ethos and values

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00:16:10

How Can Short-Form Video Transform B2B Marketing?

Content Amplified ·

2024/04/17

In this episode, we interview Michael Ashford, the dynamic Director of Marketing at The Receptionist, a cutting-edge software company. Michael brings his passion for storytelling from his days as a journalist to the forefront of marketing, crafting engaging narratives that amplify customer success. What you'll learn in this episode: The Power of Storytelling in Marketing: Discover how storytelling can transform marketing strategies and customer engagement, whether it's through written

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00:17:18

How Can Design and Content Work Together?

Content Amplified ·

2024/04/16

In this episode, we interview Sara Hetland, a seasoned marketing professional with extensive experience in integrating content with corporate communications and brand design. Sara shares insights from her journey from journalism to marketing leadership, offering a deep dive into the collaborative processes that drive successful marketing strategies. What you'll learn in this episode: The Transition from Journalism to Marketing: Discover Sara's unique path from aspiring journalist to

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00:17:34

How Can Customer Insights Transform Content Creation?

Content Amplified ·

2024/04/15

In this episode, we interview Christian Capdeville, the Director of Product Marketing at FOSSA, who brings a rich background from the energy sector to the innovative field of product marketing, especially for tech startups focusing on open-source developers. What you'll learn in this episode: Understanding Audience Needs: Christian shares the critical importance of direct interaction with customers to discover what content they genuinely need, contrasting this with traditional keyword

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00:13:06

Are We Doing Partner Marketing Right?

Content Amplified ·

2024/04/05

In this episode, we interview Mike "Kirby" Kirby, the Senior Director of Partner Strategy and Growth at Empartner Software, who shares his deep insights into the nuances of partner marketing and how it differs significantly from traditional corporate marketing.What you'll learn in this episode: The common mistakes in partner marketing and why simply rebranding corporate content isn't effective for partners. What partners really want: Understanding the distinct needs of

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00:15:45

What is content marketing vs thought leadership?

Content Amplified ·

2024/04/04

In this episode, we interview Tim Moran, a seasoned marketing professional with a rich background in both the media and B2B marketing worlds. What you'll learn in this episode: The evolutionary journey of content marketing from its traditional roots to its current state, as explained by Tim, who has navigated the marketing realm for over a decade. A deep dive into the distinction between thought leadership and content marketing, and how each serves a unique purpose in a company's

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00:14:45

How Can One Webinar Fuel Your Entire Content Machine?

Content Amplified ·

2024/04/03

In this episode, we interview Marni Carmichael, the VP of Marketing at ImageSource, who shares her expert insights on maximizing content potential, particularly through webinars. What you'll learn in this episode: Strategic Webinar Planning: Discover how ImageSource aligns its webinar calendar with product and technology launches to generate demand and engage sales teams effectively. Leveraging Webinars for Multiple Content Forms: Learn how Marni and her team convert a single webinar into

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00:16:22

How Do You Navigate Marketing Challenges During...

Content Amplified ·

2024/04/02

In this episode, we interview KellyGene Hays, a seasoned expert in B2B SaaS marketing with an impressive background in managing over 60 mergers and acquisitions throughout her career. Dive into the complexities and opportunities that arise in the marketing world during these transformative business phases. What you'll learn in this episode: Insider Perspective on M&A: Understand the intricate role marketing teams play in mergers and acquisitions, often being among the first to be looped

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00:19:33

How to Pitch Your Content Program to Executives?

Content Amplified ·

2024/03/28

In this episode, we interview Margaret Kelsey, a seasoned marketing strategist and advisor who shares her unique insights into the marketing world. From her eclectic career beginnings in portrait photography and hospitality PR to her substantial experience in content marketing and the VC world, Margaret offers a treasure trove of knowledge for both budding and experienced marketers.What you'll learn in this episode: Strategies for Communicating Marketing Value to Executives: Learn how to

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00:14:01

How we balance top and bottom of the funnel content?

Content Amplified ·

2024/03/27

In this episode, we interview Marin Perez, the Senior Director of Marketing at Pie Insurance. With a rich background in content creation and marketing, spanning from blogging and YouTubing to leading global content programs at Microsoft, Marin brings a wealth of experience to the table. This episode delves into the intricacies of content marketing, with a particular focus on the strategic balance between top-of-funnel and bottom-of-funnel content. What you'll learn in this episode: The

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00:16:43

Can Amplifying Customer Voices Transform Your...

Content Amplified ·

2024/03/25

In this episode, we interview Allyson Havener, the SVP of Marketing and Community at TrustRadius. Allyson shares her extensive experience in the SaaS and technology space, emphasizing her passion for content marketing and how it forms the lifeblood of any effective B2B marketing team. What you'll learn in this episode: The Importance of Voice of the Customer: Learn how to make customer feedback your North Star in content marketing, ensuring your brand and product messaging resonate with real

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00:16:10

How Can Storytelling Transform Your Brand's...

Content Amplified ·

2024/03/14

In this episode, we interview Kasey Skala, who brings a wealth of experience from his impressive career in consumer marketing across large global brands like Great Clips, Solo Cup, Virgin Mobile, and more recently his transition to Citywide, a B2B franchise company in North America.What you'll learn in this episode: The Power of Storytelling: Discover why storytelling is essential for connecting with individuals and how it can make your brand stand out by adding meaning and purpose.

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00:14:39

How Can Content Creators Provide Real Value in a...

Content Amplified ·

2024/03/13

In this episode, we interview Jessalynn Jones, the director of Outbound at Wise Hive and a seasoned content marketing professional with a wealth of experience across various industries, including non-profit, B2B, B2C, and SaaS. What you'll learn in this episode: The Power of Human-Driven Content: Discover why content that reflects human experience and nuance outshines AI-generated content, and how this human element can drive genuine business outcomes by providing real value to readers.

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00:15:25

How Can Content Solve Your Business Challenges That...

Content Amplified ·

2024/03/12

In this episode, we interview Cassie Nordyke, sharing her extensive experience in both agency and in-house roles, navigating through the complexities of marketing landscapes, acquisitions, and scaling marketing efforts across different sectors.What you'll learn in this episode: Strategies for identifying and addressing business challenges through content, even when these challenges are not explicitly documented within a company. The importance of internal and external content documentation

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00:13:30

How Can Content Marketing Be Aligned with Revenue...

Content Amplified ·

2024/03/11

In this episode, we interview Chett Coombs, a marketing maestro currently excelling in the demand generation.What you'll learn in this episode: The significance of aligning your content marketing efforts with organizational goals and revenue generation. Insights into Chett's journey from sales to marketing, emphasizing the relationship-building aspect of marketing. Strategies for aligning content with the buyer's journey, ensuring your messages resonate with the intended

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00:13:50

How is Influencer Marketing Transforming the B2B...

Content Amplified ·

2024/03/07

In this episode, we interview Austin Null, a seasoned expert in the influencer marketing space with a rich background in YouTube content creation and ad agency work.What you'll learn in this episode: Austin's journey from YouTube content creator to influencer marketing strategist, and the lessons he learned along the way. The emerging trend of B2B influencer marketing on platforms like LinkedIn and how it differs from traditional B2C influencer campaigns. Tactical insights on how B2B

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