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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:23:41

Ep 327: The Amazon Ads Strategies that Made Prime Day...

DTC Podcast ·

2023/08/04

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're doing a Prime Day retrospective filled with 8x revenue results and high 6 figure days for some of our top clients. You'll hear all the gory details that really boil down to being

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00:35:28

Bonus: Conquering Creator Content and Winning While...

DTC Podcast ·

2023/08/02

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand. Get whitelisting! https://grapevine.ai If you’re looking for incremental scale, from new, unique touchpoints in the social feed,

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00:38:28

Ep 326: Scaling Organic Content to 8 Million Views a...

DTC Podcast ·

2023/07/31

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started. * Hello and welcome to DTC Podcast I'm Eric Dyck, today we're revisiting VKTRY Gear with friend of the pod Drew Arciuolo, VP Marketing at VKTRY Gear the makers of high performance carbon fibre sporting insoles. The sporting

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00:26:43

Ep 325: Rehab Your Email List with Content | AKNF

DTC Podcast ·

2023/07/28

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* In this All Killer No Filler podcast, Will, Pilothouse's Retention Team manager, shares valuable insights on the state of email marketing, and how popular to contrary belief, you can't just hammer your email list with endless

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00:30:53

Bonus: How to Prepare for the first AI Q4 with VP...

DTC Podcast ·

2023/07/25

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast guest, VP Product Marketing at Meta, Goksu Nebol Perlman has been on the other side of the equation. Her unique role at Meta has given her end to end, creation to launch control over most of the ad tools and features we’ve all come to love over the years. Today we go deep on Goksu’s crowning acheivement: Advantage+ shopping campaigns, which are Meta’s Generative AI Ad building tools which they rolled out earlier this

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00:26:37

Ep 324: Feastables and the 2 Million Click Email...

DTC Podcast ·

2023/07/24

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re touring the Chocolate Factory with Joseph Siegel, Director Retention at Mr. Beast’s confectionary company Feastables. This podcast is a smorgasbord of outside the box ideas

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00:26:49

Ep 323: Meta Ads Test Results (Cost Cap vs. Bid Cap +...

DTC Podcast ·

2023/07/21

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're going deep on Meta Ads testing with Taylor from Pilothouse. Taylor's unique position of Socials Technical Director allows him to conduct high volume, statistically significant hold

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00:31:13

Ep 322: Chamberlain Coffee Taps the $15B Canned...

DTC Podcast ·

2023/07/17

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit www.criteo.com/dtc to get started.* Hello, and welcome to the DTC podcast. Today we're having a coffee with Liz Ahern, CMO at Chamberlain Coffee, about her journey from 7 years at Redbull to leading growth at Emma Chamberlain's Coffee company as they move

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00:25:33

Ep 321: Mastering TikTok Advertising: Tips, Tricks,...

DTC Podcast ·

2023/07/14

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric Dyck, host of the DCT Podcast, in an insightful conversation with Avery and Spencer from Pilothouse as they delve into the fascinating world of TikTok. In this episode, they explore the key aspects of TikTok's user psychology and how it impacts advertising strategies on the platform. They discuss the unique behaviors of TikTok users, the platform's user interface, and the effective use of sound, carousels, duets, and

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00:29:55

Ep 320: How AI Saved Greater Than 40% on Rebrand...

DTC Podcast ·

2023/07/10

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we're catching up with DTC C-Suite Mastermind Alum, and now former CMO of Greater than Bryan Alston, who helped scale Greater Than from a relatively unknown electrolyte beverage to an 8-figure success and staple of the new mother community...All of this with packaging that until now had been geared toward athletes... This podcast catches us up on Bryan's journey, including his move to

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00:21:49

Ep 319: Revive Your Email List with Smart Content...

DTC Podcast ·

2023/07/07

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Revive Your Email List with Smart Content Marketing (Not Just Sales Emails) Is your engagement down? Are top end metrics going down? You’re not over messaging, but people just aren’t interested in your emails? We have a solution. in this week's AKNF podcast. How to create the perfect edutainment / entertainment email. How to figure out the right mix of edutainment and merchandise focused emails. Will be discussing how to

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00:48:51

Ep 318: It's Not a Bag, It's a Haven for Your Habit...

DTC Podcast ·

2023/07/03

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're compartmentalizing with Caleb Ulffers, founder of Haven Athletic, makers of innovative gym bags, uniquely designed to keep gear organized, accessible and protected, making a haven for your gymgoing habit to free your mind on getting shredded. The podcast covers Caleb's journey making, manufacturing, and marketing this this totally unique product which has become

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00:35:04

Ep 317: Dream of GA4nication: The Features, Custom...

DTC Podcast ·

2023/06/30

To Subscribe to DTC Newsletter - https://dtcnews.link/signup The GA4 Apocalypse is here! Join Richard from Pillothouse's Google team as he walks us through the best way to set up Google Analytics 4, along with it's biggest current drawbacks, and potential silver linings going forward. You'll learn about predictive audiences, as well as the custom reports and templates you need to set up to get the best value from this big industry change. Buy a one of a kind Richard original cutting

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00:33:57

Bonus: Exploring the Power of AI in Marketing...

DTC Podcast ·

2023/06/28

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and

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00:51:15

Ep 316: Ultrafine Branding, and ASMR Creative with...

DTC Podcast ·

2023/06/26

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're spinning up a conversation with Dan Demsky, founder of my personal favorite apparel brand Unbound Merino. https://unboundmerino.com (DTCFAM promo code) I've been a fan of this miraculous material for years, but no brand has nailed comfort, luxury and lifestyle like Unbound has in this market. Today's podcast goes deep on Dan's steady growth journey to 8 figures with

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00:23:55

Ep 315: Winning Meta Ad Creatives: Multi-Product Top...

DTC Podcast ·

2023/06/23

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and I'm Eric with Cam and Aves from Pilothouse's content management team. Avery's speaking to us today about the positive campaign effects she's seeing from broadening out the focus of her ads from single hero shot products, to ads that showcase multiple skews in a variety of formats. Then by tailoring the landing page / post click experience to focus in the customer on the brand story, or

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00:34:13

Ep 314: Finding the Right Strategic Acquisition...

DTC Podcast ·

2023/06/19

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Welcome to DTC Podcast, I'm Eric Dyck. Today we're returning to a conversation we started last year with Jeremy Kopek, co-founder of Noa Home, and proud furnisher of DTC's Home Studios. https://noahome.com Our last podcast detailed Noa Home's meteoric rise to 8 figures with a lean, mean team. Today's talk focuses on what

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00:30:14

Ep 313: Make Better Ads Faster with Generative AI:...

DTC Podcast ·

2023/06/16

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and Today we're checking in with AI maverick Austin from Pilothouse Studios. Austin walks us through his philosophy of using AI as well as his complete process for using ChatGPT, MidJourney and Adobe Image Fill to create mind blowing ads, and even better briefs. We'll learn the biggest do's and do

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00:31:58

Bonus: SMS Wars: Postscript's Alex Beller on...

DTC Podcast ·

2023/06/14

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today I was thrilled to catch up with my old friend Alex Beller, who I met as he was just starting Postscript, a man recognized as a true domain expert in SMS marketing. Alex is on a mission to prove that Brand's SMS revenue can be their number one channel, and in the pod he lays out a road map to get there including best in class, specific examples of how brands are using conversational

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00:41:27

Ep 312: Restful Living with Wilet: A Rebranding...

DTC Podcast ·

2023/06/12

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet. We discuss: How to turn an unwelcome rebrand into an opportunity to address a broader audience The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey Amplifying brand messaging through

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