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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

09:42

54 - Spooky Jewelry Marketing Mistakes to Avoid on...

Marketing With Laryssa ·

2019/10/29

The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success of your jewelry brand in a very scary way, these mistakes can be avoided. In this episode, we share five of those mistakes, so you can steer clear of them. Check out the accompanying blog post here:https://joyjoya.com/2019/10/28/spooky-jewelry-marketing-mistakes-to-avoid-on-halloween-and-always/

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08:50

53 - Importance of Design in Jewelry Marketing

Marketing With Laryssa ·

2019/10/22

When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand identity capture and convey everything you want your customers to know about your mission, values, and products? If not, it may be time to reconsider the importance of design and work with a design professional who can help you streamline your identity. Check out the accompanying blog post

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06:57

52 - What Is LIKEtoKNOW.it, and How Can Your Jewelry...

Marketing With Laryssa ·

2019/10/14

If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you been wondering what it means? In this episode, we explain what you need to know about the LIKEtoKNOW.it platform and how you can leverage it in your digital marketing strategy. Check out the accompanying blog post

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08:40

51 - How to Prepare Your Jewelry Marketing for Black...

Marketing With Laryssa ·

2019/10/09

In this podcast episode, I discuss how you can prepare your marketing strategy for Black Friday and the upcoming holiday shopping season. October’s here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven’t already planned your marketing strategy for Black Friday and the holiday shopping season, then now’s the time to brush aside the ghosts and goblins and give yourself a competitive advantage for retail’s busiest time of year. Check out the

en

09:47

50 - How to Contact Influencers and Manage the...

Marketing With Laryssa ·

2019/10/01

In this podcast episode, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post

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13:15

49 - How to Find the Right Influencers for Your...

Marketing With Laryssa ·

2019/09/24

In this podcast episode, I explain how you can find the best influencers to align with your jewelry brand’s marketing goals. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post

en

08:36

48 - What to Expect When Partnering with Influencers...

Marketing With Laryssa ·

2019/09/16

In this podcast episode, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an influencer marketing campaign for your jewelry brand. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th

en

08:51

47 - Examples of Great Influencer Marketing Campaigns...

Marketing With Laryssa ·

2019/09/10

In this podcast episode, we’ll be sharing some of our favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In fact, if you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying

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10:36

46 - What’s an Influencer, and How Can Your Jewelry...

Marketing With Laryssa ·

2019/09/04

In this podcast episode, we’ll be defining the term “influencer”, outlining different influencer types, explaining how to know when to work with influencers, sharing benefits of working with influencers, and describing approaches to influencer marketing. In fact, if you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at

en

01:03:21

45 - Interview with Jewelry Designer and Entrepreneur...

Marketing With Laryssa ·

2019/08/24

Julie Lamb is the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry ever since she could string beads, Julie studied metalsmithing in college and then went on to pursue a career designing for some high-profile corporate brands. In 2014, she felt it was finally time to take the plunge and go into business for herself, so she dove headfirst into designing and producing her own pieces. Today, the Julie Lamb brand stands for individuality, and her pieces

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09:08

44 - How Your Jewelry Brand Can Leverage Experiential...

Marketing With Laryssa ·

2019/08/20

Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it can be more engaging than other forms of marketing, it helps create lasting relationships with consumers and provides brands with immediate data. Listen to this podcast episode to find out how you can leverage and plan for experiential marketing. Check out the accompanying blog post

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07:12

43 - Developing a Look-Tone-Feel for Your Jewelry Brand

Marketing With Laryssa ·

2019/08/13

When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design and communication decisions about your brand, or you hire a graphic designer without any strategic goals in place, you’ll want to set your brand standards. You can do this by creating a Look-Tone-Feel

en

35:17

42 - Interview with Brenna Pakes of JewelryNavigator.com

Marketing With Laryssa ·

2019/08/06

I interview Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry selections created by independent designers. Check out the accompanying blog post here: https://joyjoya.com/2019/07/31/interview-with-brenna-pakes-of-jewelrynavigator-com/

en

05:34

41 - 3 SEO Copywriting Tips for Jewelry Brands

Marketing With Laryssa ·

2019/07/30

Search engine optimization (SEO) is the practice of making improvements to your jewelry brand’s Internet presence, so you can appear in the top search results for keywords related to your brand. The copywriting on your website – including product descriptions, company information, and more – plays a major role in SEO. In this podcast episode, we share some tips for incorporating your keywords seamlessly. Check out the accompanying blog post

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09:40

40 - SEO vs. PPC for Your Ecommerce Jewelry Brand

Marketing With Laryssa ·

2019/07/23

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices – and then choose the approach that supports your goals. In this episode, we’ll provide a brief introduction to search engine optimization (SEO) and pay-per-click (PPC) and then share some useful share information that will help you decide where to focus your efforts. Check out

en

04:59

39 - 4 Tips for Planning Your Jewelry Brand’s Social...

Marketing With Laryssa ·

2019/07/16

When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of your pants? If you don’t have a plan in place, you could be compromising your brand identity. Furthermore, without a plan, you could be wasting time trying to brainstorm posts at the last minute, or you could be neglecting your social media accounts altogether while you’re busy taking care of other business responsibilities. We share some of our

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06:32

38 - Four Types of Customers for Your Jewelry Brand

Marketing With Laryssa ·

2019/07/09

To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian consumers. We explain how some of the findings may relate to your jewelry brand. If you’re a jewelry retailer, you’ll definitely at least want to at least skim the report, which covers topics like ecommerce brand loyalty, the role of social media in the buying process, consumer shopping habits across digital

en

06:06

37 - How to Make Jewelry Your Customers Want to Buy

Marketing With Laryssa ·

2019/07/02

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually the right customers know even better than the brand what’s most in demand and what the market needs. Check out the accompanying blog post here: https://joyjoya.com/2019/07/01/how-to-make-jewelry-your-customers-want-to-buy/

en

06:01

36 - Offline Marketing Strategies for Ecommerce...

Marketing With Laryssa ·

2019/06/25

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other “old school” marketing strategies, which could help you set your brand apart from the competition. In this episode, we’ll share some of the most effective offline marketing strategies and provide examples for how you can start using them for your ecommerce brand. Check out the accompanying blog post

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08:04

35 - An Introduction to Marketing KPIs for Jewelry...

Marketing With Laryssa ·

2019/06/18

American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically wasting your marketing efforts and dollars. Marketing without measurement is like throwing darts at a dartboard while wearing a blindfold. A key performance indicator, or KPI, is a type of performance measurement that can help you better understand the effectiveness of your marketing efforts. Check out the

en

374 results

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