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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

19:20

It's Not Rocket Science

Gym Business Coach Podcast ·

2022/12/27

When it comes to a fitness business, it's not rocket science; the path is simple if you just follow the math.Unfortunately, many gym owners we come across tend to have an emotional attachment to their business which hinders their decision-making.A case in point is a gym owner in our Iron Circle who doesn't want to increase the rates of old members who are on much lower rates than newer members because he doesn't want to rock the boat. He doesn't want to lose these people because they

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22:48

Selling Fitness Vs. Selling Your Service

Gym Business Coach Podcast ·

2022/12/22

For the longest time, fitness marketing has only targeted a small population segment. This small segment lives at the top of the fitness awareness triangle.You can think of it as the warm traffic that readily responds to a fitness ad and is likely to change gym membership from one gym to another fairly frequently.At the bottom of the fitness awareness triangle is the vast population who don’t even know the connection between fitness, weight, and the health problems they face.We are leaving a lot on

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16:53

How To Never Run Out of Leads Again

Gym Business Coach Podcast ·

2022/12/20

Quality leads are, without a doubt, the lifeline of a successful fitness business.No gym owner can ever claim to have a 100% retention rate, which means we need leads to have the desired membership at any time.The question then is, how much money are you paying for your leads?In this episode, Tim and Randy share a powerful strategy we use here and with our coaching clients. With this strategy, you’ll never have to scramble or spend money to get leads again.It’s more of a long-term tactical play that

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33:48

How To Fix Your Finances With Shawn Hanquist

Gym Business Coach Podcast ·

2022/12/15

Today on the show, Tim and Randy have the pleasure of interviewing Shawn Hanquist, a financial advisor and founder of FIT CFO.Shawn works with gym owners and online fitness coaches to help them understand their P&L numbers, balance sheet, and all those other financial numbers.As a gym owner, the only way to measure the health of your business is through financial reports. Yet, for some reason, some gym owners completely avoid it.You cannot make sound decisions and take meaningful action without

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18:47

Role Creation Vs Role Fulfillment

Gym Business Coach Podcast ·

2022/12/13

One common mistake gym owners make in the business is trying to create roles to fit in people rather than fulfilling roles.A case in point is something we hear a lot; a gym owner is approached by someone like a nutritionist or a dietician who wants to partner with the business. The gym owner now goes out of their way to create this role. This happens with other services as well.We all know that having nutrition built into your programs will help your client achieve better results, but at the same

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16:21

Know Your Role

Gym Business Coach Podcast ·

2022/12/08

In our many interactions with gym owners through our coaching programs, there’s one theme we keep seeing repeating over and over.When things get a bit tough in the business, many gym owners find themselves going back to the comfort zone of the training floor. This is what they love and have done for years before they decided to become an entrepreneur.Nobody can begrudge you from doing what you love, but the reality of being a gym owner is that you are responsible for growing the business. You are

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19:07

Experience Is The X Factor

Gym Business Coach Podcast ·

2022/12/06

I don't know about your area, but there seem to be more gyms opening at a rate we've not seen before. Gym after gym popping up and grand openings all around.What does this mean for current gym owners?It means we've got to up our game to beat the increased competition. And the only to do so is by leaning on the experience clients get in your business.Everybody is offering fitness, but the X-factor is the X-perience.This is something that is fully in your control, and nobody else can match

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22:05

Staff Development For Personal Trainers

Gym Business Coach Podcast ·

2022/12/01

One of the biggest challenges in the fitness industry is keeping staff long-term. The latest stats show that the career length of a personal trainer is less than one year.Historically, we’ve had a very high turnover as an industry which is a pain for a lot of gym owners. In fact, the fitness industry has the highest turnover of all industries.There are many theories advanced as to why trainers get their certifications only to work less than a year before moving to something else, but in this

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18:30

Information Vs. Application

Gym Business Coach Podcast ·

2022/11/29

As this year comes to a close, we have one question for you; did you achieve what you set out to achieve at the beginning of the year in your business?If you didn't, take a hard look at yourself because, at the end of the day, if you don't do anything, nothing will ever change.As gym owners, we sometimes hold our clients to a higher standard than we normally hold ourselves. If our clients want a result, we give them everything they need and hold them accountable.But in our case, we have all

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17:12

How To Maximize Profitability With Efficiency

Gym Business Coach Podcast ·

2022/11/24

How easy is it for your clients to do business with you? Are they facing friction at any point in their journey?Most business owners don’t understand where potential customers and even existing ones struggle while doing business with them.In this episode, Tim and Randy are talking about inefficiencies in business and how they impact profitability.In the case of a gym owner, you should constantly look at areas where you can be more efficient. It can be in how you conduct your training sessions,

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23:24

Is It Time To Change Your Model

Gym Business Coach Podcast ·

2022/11/22

We have talked many times in this podcast about the numerous benefits of the semi-private fitness training model. We believe in this model and have made a full transition in our training facility.We have also helped a lot of gym owners transition through our coaching program.In this episode, Zach and Tim discuss how we transitioned over the years to where we are now.Zach has been the Fitness Director during this time and assures gym owners that the transition is not as hard as they might think.Tune

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24:23

How To Program For Semi-Private Training

Gym Business Coach Podcast ·

2022/11/17

How do I run semi-private training for six clients and not have all six doing the same thing? This is the question many gym owners ask.It doesn’t seem like a big deal, but it actually is. Why? Because many gym owners don't have a system and structure in place, and they are just leaving their coaches to decide what to do.That scenario makes gym owners vulnerable because if a coach is not really good, you can lose your clients. Or if you have a fantastic coach, they could leave you, and all your

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24:51

How To Attract and Retain a Quality Team with Karen...

Gym Business Coach Podcast ·

2022/11/15

Ask any gym owner about the least favorite part of their job, and you'll likely find quite a few of them talk about hiring team members.It has always been a challenge in our industry, but the past couple of years have been tough.In this episode, Tim and Randy are joined by Karen Broadwater. She's the president of Iron Tribe Fitness, with 31 locations, and she's also a member of the Iron Circle.She is one of the few people whose faces light up when you start talking about HR issues.She

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28:11

What Makes A Successful Gym Owner

Gym Business Coach Podcast ·

2022/11/10

If you want to run a successful fitness business, you have to know your numbers. If you don’t know the numbers, then you don’t have a business.As a matter of fact, this is one of the major differences we see in our coaching program between successful gym owners and those who struggle.In this episode, Tim and Randy break down some of the numbers you should know and explain why. You don’t have to know them by heart, but you should be tracking them and at least have them somewhere on a dashboard.These

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15:59

How To Fund Your Next Gym

Gym Business Coach Podcast ·

2022/11/08

We are in the process of rebranding our gym, Pulse Fitness, into Legacy Personal Training. We've invested $500,000 into this rebrand with repainting, flooring, equipment, and lighting. It's just a brand-new facility.While we were able to raise most of this capital out of pocket, we also had an ingenious way that you should hear about. We've not heard of any other fitness facility doing this.During the State of the Union address to announce the rebrand and the changes that will happen, we

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15:52

Kill The Free Week

Gym Business Coach Podcast ·

2022/11/03

Today, we have a question for you…Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order to attract clients?I mean, scroll through your social media feed and notice that all fitness ads have something promised for free. It might be a free week, free consultation, free sessions, etc. There’s always something in there for free.This rarely happens in other industries. Clients are expected to pay for the services and goods they consume.We want to

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16:55

When The Motivation Is Gone

Gym Business Coach Podcast ·

2022/11/01

As a fitness entrepreneur, you will likely suffer from a lack of motivation at some point in your journey. It is common, especially when everything is going well and there seems to be a lack of excitement or challenges to solve.That’s when the fun fades, and we start feeling tired of what we do.One of the ways to stay moving when you don’t have the motivation is to remember your why. If you have a big enough why you’ll find it easier to overcome the lack of motivation that occasionally creeps in.In

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24:31

From Stranger to High Ticket

Gym Business Coach Podcast ·

2022/10/27

To succeed in a gym business, you need to nail four systems:Attraction – Marketing SystemsConversion - Sales systemsDelivery systemsAscension systemsIn today’s episode, Tim and Randy give you an overview of the ascension system, where you get somebody from never hearing about you to buying your highest ticket offer.This is a big part of our coaching program, where we help gym owners create a value ladder and then create a system to move clients all the way up to the highest offer.In this day and

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15:51

$50,000 per Month

Gym Business Coach Podcast ·

2022/10/25

When was the last time you celebrated achieving a milestone in your gym?Let me take a guess…You’ve probably never even thought about it.If you are like the average gym owner we see in our various programs, you don’t even know when you hit a significant milestone. I, too, was unaware of this when I started out in the industry.Part of the reason why people in the fitness industry hesitate to celebrate wins is the belief that our success somehow comes at the expense of our clients.In this episode, we

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17:10

Outpacing Attrition

Gym Business Coach Podcast ·

2022/10/20

In the fitness industry, we generally don't talk a lot about attrition. It's common to hear people talk about how they signed on an X amount of members but rarely will you ever hear about the cancelations.Yet, this is a huge reality in our industry.There is no single gym that has 0% attrition. No matter how good your service is, some clients will always leave for reasons beyond your control.The secret lies in understanding how to cover that attrition and even get ahead. And this doesn't

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717 results

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