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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

01:00:10

How This Guy Lives Life To It's Full Potential -...

Bringing Business to Retail ·

2018/10/25

When you get up this morning what was the thing that you thought just got in your way? Did you think Ah I'm so busy I just can't organize dinner? What's going to be for dinner? Oh I'm so busy I have to get the kids ready. If I just had a little bit more money I could organize for somebody to be doing this thing that I don't like doing. We are always going to have stuff that get in the way. But today's guest Maxwell Ivey is an inspirational and motivational personal coach. And what I love about it is

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46:34

Why We Love Our Team (and You Should Too!) - Jeffrey...

Bringing Business to Retail ·

2018/10/17

When you are growing your business you need to have a team. But sometimes you can't afford a full-time team so you might be working with a remote V.A. or you might have part-time people picking and packing for you. And you got part-time social media person but sometimes it can feel like a luxury when you've got someone full-time and keeping all those balls juggling in the air and making sure everybody gets along can be really difficult.. So I've brought Jeffrey Davidson onto the show to help you

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39:01

Scaling from $100K to $4M - How I did it - Kade Wilcox

Bringing Business to Retail ·

2018/10/09

I know that we have been talking about scaling your business a lot over the last couple of weeks. And I thought it would be a really great opportunity to bring somebody on who has done a fantastic job of doing exactly that; scaling their business. Kade Wilxoc is the co-founder. He originally founded it but now he is a co-founder of Primitive Social and may have scaled it from just a hundred thousand dollars in revenue a year to 4 million dollars in revenue in just four years. So I'm going to

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34:45

Creating Friends In Business - Erica Castner

Bringing Business to Retail ·

2018/10/03

We could all do with more customers and we could always do with friends in the business. And I use the word friends with some quotes around them because growing your retail business is not about doing this on your own. Erica will talk about how you can grow your business and improve your customer experience just by putting yourself out there and creating some partnerships and maybe even some streamlining some systems along the way For more click here

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45:57

Overcoming Tech Roadblocks - Jaimie Slutzky

Bringing Business to Retail ·

2018/09/26

Jaimie Slutzky integrates software systems for creative and out of the box entrepreneurs. So people just like you so that they can spend their time and energy creating content and engaging with their clients. She thrives by removing tech as a barrier to letting her clients’ visions shine through. Jaime hosts the Tech of Business podcast where she showcases the role of software and technology in businesses of every size and shape. For more click here

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52:18

Simple Ways To Boost Profits - Carmel Griffith

Bringing Business to Retail ·

2018/09/19

I know that if you are running a business any type of business on the side it can be a constant juggle between working out how much time you should put in and how much money you should put in and the stress that comes with juggling having a full-time job or even a part-time job and a family and then this business as well but I want you to know it can be done. So, I have bought Carmel Griffith onto the show she is a real retailer just like you and she's going to talk about how she runs her what we

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45:31

E-commerce Marketing Tips - Neil Patel

Bringing Business to Retail ·

2018/09/11

Our guest started his career in marketing at the age of 16. The Wall Street Journal called him a top influencer on the web. Foltz says he's one of the top 10 marketers. An Entrepreneur Magazine says he's created one of the 100 most brilliant companies. He's a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Our guest is Neil Patel For more click here

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58:21

How To Make $3500 In Sales With a $100 Facebook Ads...

Bringing Business to Retail ·

2018/09/05

I know that you often listen to the people on this podcast and you think man they seem so much further along than I am, well today I have Sherrie from lime lifestyle on and she is going to share with you exactly what she goes through in her business journey every single day. In this episode you will learn: Sherrie turn her store into a multi-million business but hear some of the obstacles that she face every single day? Listen to some of the revelations that Sherrie has this year because she has

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44:31

The Legal Implications Of Running A Promotion -...

Bringing Business to Retail ·

2018/08/28

Running your own business is fraught with danger. We all know that and sometimes we don't have access to instant legal advice. So I'm here to help you. And I've brought Anthony Verna on the show. He's a lawyer and he's going to help us really navigate what it takes. What you need to be doing and how to make sure that you stay within the law when it to running a promotion. Anthony is the managing partner of a boutique law practice focusing on intellectual property, trademark and copyright

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52:27

The Proven Formula to Create A Viral Facebook Post -...

Bringing Business to Retail ·

2018/08/22

I saw Rachel on stage and she talked about how to make a Facebook post go viral. Now just, last week of the week before when we were recording this I had a Facebook post going viral in a group and for all intents and purposes, it potentially should never have done so. But I want to get Rachel to give us the inside secrets, the inside scoop, on how you can make this happen. For more click here

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47:02

6 Key Area To Maximize To Bring In Customers - James...

Bringing Business to Retail ·

2018/08/14

Driving traffic to your store can be such a difficult thing. So I thought who better to tell us about how we can do that but head of retail research James Cook In this episode, you will hear and learn 6 dimensions of retail experience For more click here

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36:00

Tripling Your Sales With Visual Content - Scott Thomas

Bringing Business to Retail ·

2018/08/07

Retail is visual. And when it comes to visual marketing, whether you feel creatively challenged, like I do, or you are super comfortable with creating images for your brand, we can always grow by having some expert advice thrown our way. So I’ve brought Scott Tomas from creatively squared onto the podcast, to talk all things visual marketing. Why visual content is important What types of visual content you should be using How to use visuals to improve results And more... you will discover if you

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37:02

How To Get A 80% Increase In Email Open Rate - Matt...

Bringing Business to Retail ·

2018/08/01

Welcome to the podcast show, our guest is Matt Barnett, Matt's from Bonjoro and if you joined my retail breakthrough series you would know exactly what a Bonjoro is. It is a personalized video message that I recorded over four of recently and welcomed every single person into the retail breakthrough series. I really love this platform because of the way that it connects. So, I asked Matt to come on and talk to you about how personalized video messaging can be used to significantly retain your

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34:54

Who Are Hijackals - Dr Rhoberta Shaler

Bringing Business to Retail ·

2018/07/25

Hijackals - Have you ever had one of those people in your life? You know the type of person who you spend time with them and afterwards, you just feel completely drained. They just seemed to take so much effort to be around. And yet we still hang around them. Why is that? For more click here

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41:40

Challenge Your Own Thoughts - Jasmin Terrany

Bringing Business to Retail ·

2018/07/18

Today's guest is Jasmine Terrany and she is going to challenge your beliefs and your thoughts on motherhood parenting work-life balance and even success is all of this actually possible Listen to Jasmin's story about childhood [06:41] Can perfect childhood be one of the reasons to find the perfect partner [11:49] As parents, we all often flow against decade, how to deal with that [27:07] For more click here

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46:05

Using Purpose to Build Your Brand - Alexandria Agresta

Bringing Business to Retail ·

2018/07/10

I had a recent digital marketing conference, I know I've been harping on about it for quite some time. At that recent tropic and conversion conference, one of the repeating themes that came up was that, in order to grow, it is super important to automate your systems But once automation is paramount to business growth, I feel like some brands have forgotten that customers are real people. And in the ever-changing digital landscape, never has it been more important to build relationships, especially

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39:06

What's Holding You Back From Moving To The Next Level...

Bringing Business to Retail ·

2018/07/03

Today's guest this week is Tommy Breedlove. Now Tommy chose to lead a very lucrative international financial consulting career to follow his calling to help others with the same securities and struggles he faces every day as a leader and as a man. Today on the show Tommy going to share with you his wisdom and his tools to rediscover your brilliance to achieve meaning balance and true happiness without compromising your financial and professional success. Because Tommy is great in the finance

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38:58

How To Add 25% More Revenue Using Email - Chloe Thomas

Bringing Business to Retail ·

2018/06/28

When it comes to e-commerce email marketing, it can be really difficult to work out what you should be putting in those emails. There's a big argument between transactional emails I like to call those buy my stuff emails and educational or informational emails and I thought who else better to have on the show then the lady who has been called the top one of the top ten ecommerce commentators in the world. For more click here

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35:49

Take Back Control Of Your Money - Stephanie Thacker

Bringing Business to Retail ·

2018/06/20

We have been talking a lot about money in the last few weeks. We had money as one of our key features in the retail breakthrough series and here in Australia, it's pretty much tax time, so money is on everybody's mind. So, I thought to myself who better to get on the show then someone who can just really iron out all the wrinkles when it comes to what you need to know in keeping your books straight clean. I don't know what the technical term is for it but keeping them in in order let's use that word

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33:36

Protecting Your Brand When Working With Influencers -...

Bringing Business to Retail ·

2018/06/13

We have all seen the stories of product brands that have been featured by people like Kim Kardashian and we wish that that could be us, we wish that we could just get a celebrity to take our product and flash it all over Instagram, but the fact, is that is not the beginning or the ending and there's a lot of technical stuff as well as legal stuff that we need to put in place before we use influencer marketing. So, I have influencer marketing expert Jaime Lieberman on the show to share her tips and

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