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PODCAST

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don"t apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you"re a startup founder, or a seasoned expert, you"ll find the

business marketing

All Episodes

00:23:01

The Invisible Resume: Building Your Network as Your...

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/28

The Invisible Resume: Building Your Network as Your Greatest Asset

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00:20:32

The Power of Precise Targeting: Online Ads That Hit...

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/27

The Power of Precise Targeting: Online Ads That Hit the Mark

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00:31:34

Land More Clients: The Power of Genuine Networking

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/27

Land More Clients: The Power of Genuine Networking

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00:31:37

The Ultimate Guide to Business Meetings: When to Say...

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/27

The Ultimate Guide to Business Meetings: When to Say Yes (and When to Say No)

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00:28:27

Building a Client Base: Securing Engagements

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/25

Building a Client Base: Securing Engagements

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00:38:02

Landing Your Dream Clients: ICP for Young Lawyers

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/24

Landing Your Dream Clients: ICP for Young Lawyers

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00:21:47

The Power of Expertise: Selling with Confidence

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/23

The Power of Expertise: Selling with Confidence

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00:40:24

Drive Sales FAST: The Power of Direct Response Marketing

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/22

Drive Sales FAST: The Power of Direct Response Marketing

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00:32:48

MBA: Worth the Hype for Sales & Business Owners?

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/21

This episode dives deep into the relevance of an MBA for sales professionals and entrepreneurs. We'll explore:* What exactly is an MBA? We'll break down the curriculum, learning objectives, and the typical profile of an MBA candidate. * Is an MBA necessary for success in sales and entrepreneurship? We'll discuss the value of an MBA in developing key business skills like finance, marketing, strategy, and leadership. * The role of business acumen. We'll examine how an MBA can cultivate strong

en

00:49:14

Free Offers & Frictionless Sales: WhatsApp Client...

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/20

WhatsApp has become a powerful tool for connecting with potential clients. In this episode, we'll uncover how to effectively utilize this platform to generate leads and build meaningful relationships. You'll learn how to craft compelling free offers that entice prospects, implement risk-reversal strategies to build trust and overcome objections, and streamline your sales process to ensure a seamless and enjoyable experience for both you and your clients. Discover the secrets to attracting ideal

en

00:13:58

The Episode on Humility and the new Radio Show

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/18

The Episode on Humility and the new Radio Show

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00:26:54

The Side Hustle Dilemma: When to Quit Your Day Job

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/17

In this episode, we dive deep into the critical decision of leaving your day job to pursue your side hustle full-time. We'll explore key factors to consider, including financial stability, market demand, and your own personal risk tolerance.Next, we tackle the thorny issue of customer poaching – what to do when competitors try to steal your clients. We'll discuss strategies for protecting your relationships, building stronger client loyalty, and navigating these challenging situations ethically and

en

00:41:54

Equity 101: Securing the Right Investor

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/16

Are you looking for growth capital for your business? This episode unpacks the world of equity financing. We'll cover the fundamentals: ownership stakes, return expectations, and the delicate balance of control. Learn how to leverage your sales skills to identify and attract the ideal investor. We'll also explore the importance of open-ended conversations, focusing on one key theme at a time, to build strong relationships and secure the best possible deal.

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00:40:28

Stop Starving Your Business: Unlock Sales Power

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/15

Many entrepreneurs believe their biggest challenge is a lack of funding. But what if the real obstacle lies in your sales approach? This episode explores the surprising connection between sales mastery and true financial freedom for your business.

en

00:36:56

Funding Unlocked: Selling Your Vision for Women-Led SMEs

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/14

This episode challenges the common perception that lack of funding is the primary reason for the failure of women-led businesses in Nigeria.We argue that while access to capital is essential, a dearth of sales and business development skills often poses a more significant obstacle. The episode explores how strong salesmanship is crucial for: * Securing funding: Crafting compelling grant applications, effectively pitching to investors, etc. * Identifying funding opportunities: Conducting

en

00:19:43

Funding Solutions vs. Funding Skills: The Key to...

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/13

Many entrepreneurs believe a lack of funds is the primary obstacle to business growth. However, this episode challenges that assumption. We delve into various funding options, including grants, bootstrapping, equity investments, and loans. While access to capital is essential, we argue that a lack of sales and persuasive skills is often the true underlying cause of business failure. These skills are crucial for securing grants, attracting investors, and effectively utilizing any funding

en

00:30:49

Closing Deals: Urgency & The Direct Ask

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/13

In this episode, we delve into Chapter 5 of 'Sell Like a Spy,' focusing on the art of closing deals. We explore the power of urgency and the importance of a direct ask, while debunking the myth of discounting. Learn how to leverage existing client timelines and master the subtle art of persuasion.

en

00:48:38

Spying on Your Clients (Ethically!)

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/12

In this episode, we delve into the powerful technique of elicitation, inspired by the world of espionage. Drawing from the book "Sell Like a Spy," we explore how to master the art of getting people to open up – a crucial skill for building strong client relationships and achieving sales success.We'll discuss: * The importance of honest and open communication in the sales process. * How to skillfully guide conversations to uncover true client needs and desires. * Practical strategies for

en

00:23:40

Unlocking Business Opportunities with Free &...

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/10

This episode explores the crucial role of information gathering in the business world. We delve into the world of Open Source Intelligence (OSINT), a powerful technique for gathering valuable information from publicly available sources. Learn how to leverage tools like websites, social media, news articles, industry publications, and even Truecaller to gather insights on your competitors, potential clients, and industry trends. Discover how to use this intelligence to prepare for meetings,

en

00:42:26

The Invisible Ink of Communication: Uncovering Hidden...

Sales For The Nigerian Business Person: The Sales and... ·

2025/01/09

Inspired by the book 'Sell Like a Spy: The Art of Persuasion from the World of Espionage,' this episode explores two key techniques for understanding your audience: active listening and body language observation. We discuss the importance of focusing on the customer, being present, using clarifying questions, and avoiding interruptions in active listening. We also delve into the nuances of body language, including cultural context, posture, gestures, facial expressions, and how to interpret verbal

en

1,382 results

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