x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

21:46

The Daily: How GPT-4o Can Help Employees at Work, How...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/04

On today's podcast episode, we discuss how GPT-4o can help employees with their jobs, how artificial intelligence will shape organizational change design, and if your new CEO might soon be an AI. Tune in to the discussion with our vice president of GenAI Dan Van Dyke and senior vice president of media, content, and strategy Henry Powderly. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information

en

20:57

The Daily: How The Way Creators Make Money is...

Behind the Numbers: an EMARKETER Podcast ·

2024/06/03

On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

en

39:23

The Weekly Listen: Caitlin Clark's Effect on The...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/31

On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.Follow us on Instagram

en

21:47

The Daily: Measuring Influencer Marketing Efforts, a...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/30

On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer

en

25:53

Reimagining Retail: The Unofficial Most Interesting...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/29

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee

en

27:35

Around the World: How Regulators Are Forcing Social...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/28

In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

en

39:55

The Weekly Listen: Google is Redesigning How We...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/24

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.Follow us on Instagram

en

20:55

The Daily: OpenAI's GPT-4o—What Can It Do, Why Its...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/23

On today's podcast episode, we discuss the capabilities (good and bad) of OpenAI's new GPT-4o, what the disbanding of the companies "superalignment" team means, and whether we're witnessing the birth of the next super app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

en

19:21

Reimagining Retail: Why DTC is Working for Some and...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/22

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss who's having the most success in the DTC world, whether flip flopping so many times has harmed Nike, and how the cookie deprecation effect has impacted DTC. Then, in the second half, we talk about three strategies for what we’re calling the digitally native vertical brand or DNVB's second act. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Arielle Feger. Follow us on Instagram

en

20:28

The Daily: Disney Leads TV Usage, a Partnership...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/21

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information

en

20:38

The Daily: LinkedIn Is Well Into Its Second Act,...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/20

On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley. Follow us on

en

38:01

The Weekly Listen: The Biggest Question Facing TV,...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/17

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch. Follow us on Instagram

en

18:15

The Daily: Reevaluating This Years Ad Spend Picture,...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/16

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser. Follow us on Instagram at: https://www.instagram.com/emarketer/ For

en

16:31

Reimagining Retail: How Retail Media Networks Are...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/15

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

en

19:38

The Banking & Payments Show: The Role of ATM’s In...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/14

Today’s podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase’s digital platforms. Listen today! Resources mentioned in today's

en

19:50

The Daily: Can Snapchat Be "Less Social Media", How...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/13

On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions

en

37:49

The Weekly Listen: How Bad is "Serial Churning", New...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/10

On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco. Follow us on Instagram

en

19:13

The Daily: How Amazon Is Able to Sell More Things...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/09

On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

en

20:27

Reimagining Retail: Why Restaurants Face Another Year...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/08

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

en

19:44

The Daily: Why Meta Might Be a Dark Horse in GenAI,...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/07

On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

en

507 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...