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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:35:19

BE THAT LAWYER LIVE!: International Business...

BE THAT LAWYER ·

2022/10/20

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:Producing content for SEO, social media, and the desired exposure. Collaboration not competition with other lawyers.Where to invest time and get business from existing clients. What to consider before doing business internationally. Key Takeaways:Creating content is less of an issue, but how to show that content trips up a lot of lawyers. As the lawyer, you don’t have to write the entire article, just jot down a few

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00:38:22

BE THAT LAWYER LIVE!: International Business...

BE THAT LAWYER ·

2022/10/17

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:What is happening with the economy and legal industry in the UK and Japan.Why Japanese businesses are looking to invest outside of the country. How COVID helped to elevate business development and marketing for law firms. The way in which LinkedIn has changed marketing and business development. Key Takeaways:Many lawyers in the UK, like in the US, do not want to be back in the office full-time with traditional working

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00:34:05

Brandy Derrick: Making More Money in Your Law Practice

BE THAT LAWYER ·

2022/10/13

In this episode, Steve Fretzin and Brandy Derrick discuss:Why lawyers are not great with money, billing, and books. How lawyers can reduce AR and overhead costs. Understanding your numbers and making more money. Delegating and outsourcing your bookkeeping. Key Takeaways:You are not taught how to do bookkeeping in law school or typically at the law firm level. Collect a retainer up front and stay on top of the monthly billing. Consistently and timely send out your invoices. This shows that getting

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00:37:34

Blaine Oelkers: Time Management and Building Better...

BE THAT LAWYER ·

2022/10/10

In this episode, Steve Fretzin and Blaine Oelkers discuss:The power of Selfluence.Build your firm with what matters most to you in mind. The 30-minute hour and how time compression works. Single-tasking, multitasking, and batch-tasking. Key Takeaways:The easiest thing to control is you. The use of your time and the habits you create will determine where you end up in life. What you decide to focus on creates your reality. Goals are there to motivate you, not to be a deadline of

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00:31:11

Michael Fielding: The 3-Part Business Development...

BE THAT LAWYER ·

2022/10/06

In this episode, Steve Fretzin and Michael Fielding discuss:Changing your mindset around networking.Michael’s three-part formula for business development.The evolution of client problems and anticipating where the market is headed.Growing your knowledge base and expanding your ability to solve problems. Key Takeaways:Maintain the relationships that you build in law school as well as in your law firms. You never know when these relationships will be profitable for you and them.As attorneys, your job

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00:38:37

Mitch Beinhaker: Increasing Automation to Increase...

BE THAT LAWYER ·

2022/10/03

In this episode, Steve Fretzin and Mitch Beinhaker discuss:Things lawyers are more challenged by than ever before. Using automation to run your life and practice more effectively.The changing landscape of employees needed in a law firm. Virtual collaboration and running a virtual office. Key Takeaways:You want to run your practice in a way that makes it easy for clients and other attorneys to work with you. If nothing else, automate your calendar. You can save hours each week that can be used for

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00:35:22

Michelle Arentz: Aligning the Head, Heart, and Briefcase

BE THAT LAWYER ·

2022/09/29

In this episode, Steve Fretzin and Michelle Arentz discuss:People’s desire to learn, grow, and improve.How to resurrect learning in adults.What law firm managers should be thinking about in running their teams.Connecting with your employees and team on every level of the organization. Key Takeaways:In everything you do, you are either setting your team up for success or for failure, make sure it is for success.Benefits, culture, people, development, and flexibility are the top five drivers for

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00:34:08

Davina Frederick: Gaining Clarity for Success

BE THAT LAWYER ·

2022/09/26

In this episode, Steve Fretzin and Davina Frederick discuss:Davina’s career path and how she found her niche within the niche. Building a team with the right people and scaling your law firm. The seven essential systems all lawyers need. Alignment, attraction, and having clarity in yourself. Key Takeaways:There are many things that will allow you to make fewer mistakes as you build your law firm, including options that don’t cost thousands of dollars such as reading books and listening to

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00:31:21

Tom Lambotte: Cybersecurity for Your Law Firm

BE THAT LAWYER ·

2022/09/22

In this episode, Steve Fretzin and Tom Lambotte discuss:How he entered the cybersecurity industry and built his businesses to help lawyers. A multi-layered security system for your law firm's cybersecurity. Cyber threats to solo and small law firms.Preventing data breaches in your law firm. Key Takeaways:Most major case software doesn’t care if you are on Mac or PC. The use of Mac computers in law firms has continued to grow over the years. Cybersecurity is important regardless of if you are using

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00:36:27

Brian Beckcom: Building a Law Practice for Your Life...

BE THAT LAWYER ·

2022/09/19

In this episode, Steve Fretzin and Brian Beckcom discuss:Doing the hard thing, even when that means doing nothing.How Brian’s childhood led him to build his own personal injury law firm.Overcoming the peer pressure and expectations society (and big law) puts on you as a lawyer.Taking action with purpose and passion to get the most out of your talents and strengths. Key Takeaways:The only thing in life that gives true happiness and fulfillment is overcoming obstacles and challenges.You should decide

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00:35:38

Liz Wendling: The Duelling Banjos of Rainmaking

BE THAT LAWYER ·

2022/09/15

In this episode, Steve Fretzin and Liz Wendling discuss:Removing your blinders to move forward in business.The biggest mistakes lawyers make in growing their firm.Making a difference in the first 30 seconds of an intake call.The process to make the client confident and comfortable in you. Key Takeaways:When you do everything well in a conversation, the close will happen naturally (but, yes, you may still have to ask for it).There is always selling involved. If you are in business, you need to sell

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00:31:56

Laura Terrell: Cultivating a Business Mindset in Your...

BE THAT LAWYER ·

2022/09/12

In this episode, Steve Fretzin and Laura Terrell discuss:The increased focus on the business of law.The need for doing marketing in your law practice.Running a law practice is running a business.Understanding your client's industry and needs not just their legal needs. Key Takeaways:Staying on top of the issues, more so than through a printed publication, is key to staying on top of what is happening in the industry.Have the conversations early in your career about how the law firm is run and what

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00:33:14

Erica Minchella: Thoughtfully Building Your Book of...

BE THAT LAWYER ·

2022/09/08

In this episode, Steve Fretzin and Erica Minchella discuss:Finding your way to do business development, regardless of personality type.Business development that makes sense for your practice and values.Insecurity isn’t a defect - make it your greatest asset.Being who you are and making an effort in building your book of business. Key Takeaways:Relationship networking is one of the best ways to do business. Keep top of mind, stay on social media, go to groups, but keep building those

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00:29:06

Harrison Jordan: The Metaverse, NFTs, and Changing...

BE THAT LAWYER ·

2022/09/05

In this episode, Steve Fretzin and Harrison Jordan discuss:Staying in touch with changing technologies.Practicing legal in the metaverse.What is important in running your own law firm.Tips for making fewer mistakes in growing your business. Key Takeaways:The metaverse can be its own digital universe, or it can be grafted onto the existing universe, your existing reality here on Earth.Ask your clients for a review on Google. It will help your analytics and SEO.Business development and marketing are

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00:34:58

Dan Callahan: Going for Gold AND Silver

BE THAT LAWYER ·

2022/09/01

In this episode, Steve Fretzin and Dan Callahan discuss:Running a business, not just practicing law. Starting a PI law firm and the changing industry. Preparation without delays in litigation and marketing. Outside the box thinking. Additional work around existing clients and relationships. Key Takeaways:There is always going to be growing pains, no matter how you do it - you just have to do it. Your name has to come to mind. Get your name out there however you can - writing, speaking, press

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00:32:05

Holly Jean Jackson: Clearing the Headtrash for Success

BE THAT LAWYER ·

2022/08/29

In this episode, Steve Fretzin and Holly Jean Jackson discuss:Not allowing your thoughts to control you. Why you want a coach in this world of information overload.Sharing your message as an act of love and service. Getting your mindset into a positive space to find the calm in your life and mind. Key Takeaways:Imposter syndrome affects all of us - including those who are the most credentialed. You can’t have a good sales conversation if all your thinking is negative, especially about yourself and

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00:33:15

Carrie Smith Trabue: Being Different and Irreplaceable

BE THAT LAWYER ·

2022/08/25

In this episode, Steve Fretzin and Carrie Smith Trabue discuss:Standing out by being different. Carrie’s transition from practicing law to legal recruiting. What sales actually is (and it’s not a dirty word). Things lawyers need to do to protect themselves in a downturn. Key Takeaways:Building a book of business gives you more freedom in your career, both at your current firm and for wherever your career path takes you. You are selling all day long without even realizing it. It’s about relationship

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00:29:25

Jack Zinda: Building a Sustainable Practice of Any Size

BE THAT LAWYER ·

2022/08/22

In this episode, Steve Fretzin and Jack Zinda discuss:Maintaining cash flow while building a practice. Building a thriving practice in a tough area.Planning, coaching, and continuous learning. Tips for growing a sustainable practice. Key Takeaways:You do not have to do only one thing to bring in work. Find a couple of options that work for you and make time to do both. Take the time to invest in your business skills. There are many out there who have done what you want to do - learn from their

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00:32:50

Mike Capuzzi: Creative Marketing with a Book

BE THAT LAWYER ·

2022/08/18

In this episode, Steve Fretzin and Mike Capuzzi discuss:Writing a quality book to stand out from the crowd. Why you should write a shook. Self-publishing versus working with a publisher versus a hybrid approach. Getting the buzz of the book out. Key Takeaways:Most people have not written a book. It is a way to differentiate yourself from your competition. Writing a shook - a short, helpful book - is a great option as most people don’t have time or attention spans for longer books. Self-publishing

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00:38:41

Mathew Kerbis: Becoming The Most Affordable Attorney...

BE THAT LAWYER ·

2022/08/15

In this episode, Steve Fretzin and Mathew Kerbis discuss:Time management efficiently and effectively with technology.Utilizing a client portal.Meeting your clients where they are and going where the market is.Offering more affordable, transparent pricing. Key Takeaways:Put it on your calendar. If you can stick to your calendar, building the habits becomes easier.You have to get your technology in order for everything to be streamlined and automated if you’re looking at moving to a subscription

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572 results

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