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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

20:23

Social Media Simplified with Ashley Gartland

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/08/01

As an entrepreneur it’s common to feel like you have to do everything yourself and that’s simply NOT TRUE! It’s so important to remember to avoid the comparison trap and to keep things simple. Putting systems in place for your social media by figuring out what gets you results and what you can release will help you streamline and simplify your life! In this podcast episode, we discuss: How Ashley got started as an entrepreneur and what clients she works with now Different challenges social

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37:46

Email Marketing and Social Media with Maggie Frank-Hsu

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/07/25

Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients! In this podcast episode, we share: Maggie’s journey into the world of email marketing How Maggie uses social media to build relationships with clients Why Maggie only uses DMs to develop connections vs

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13:32

How to Reignite your Social Media Audience

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/07/19

Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you’re used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience! In this podcast episode, I share: Why you should look at and be able to understand your social media numbers The importance of being able to view your numbers retroactively The impact of Instagram stories, videos, and giveaways Why you

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26:57

How to Making Money as a Blogger with Alex Nerney

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/07/11

It’s so easy to worry about your stats on social media and get lost in vanity metrics. Instead of worrying about how many likes or followers you’re getting, it’s better to just focus on taking action and allowing yourself to just “Create and Go!” In this podcast episode, we share: Why Alex’s first blog failed and the lessons he learned The importance of focusing on how you can help others through your business Alex’s social media experience before and after using Pinterest Recommendations

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36:36

Social Media that Sells with Jereshia Hawk

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/07/04

We’re all aware just how hard it is to pinpoint where to focus your energy when it comes to online marketing and social media. Jereshia Hawk shares some incredible but practical tips for leveraging the tools you already have and using your own story to create valuable content so you can grow your business organically—without all the bells and whistles! In this podcast episode, we discuss: How Jereshia transitioned from the corporate world to the coaching world Why Jereshia believes it’s important

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25:56

How to Know When to Invest on Social Media with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/06/20

Should you even spend money on social media? How do you know when you need to outsource social media tasks? And how much of your budget should go into marketing overall? In this week’s podcast, I sat down with Nechelle Bartley to answer some of these questions! We talked about: How to create a business plan The importance of knowing when to invest in marketing What your first business investment should be When NOT to invest in ads I also invite you to join me for my upcoming webinar: Why Your

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29:52

How to Network with People on Social Media (without...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/06/13

How do you grow your audience on social media without ads? The key is networking! I’ve used social media networking as the foundation of my social media organic growth strategies for myself and my clients over the years. The premise is simple: meet people on social media who would potentially give you money for your “thing.” Simple yet incredibly challenging to execute because as soon as we start talking about what we do, it can feel… icky. So how do we, as creatives and business owners, connect

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24:27

The Power of Personality on LinkedIn & Pinterest with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/06/06

A strong social media strategy involves more than just posting pictures. Maddy Osman shares tips and tricks for how to leverage LinkedIn and Pinterest to make sure you’re staying top of mind with your connections and potential clients. In this podcast episode, we discuss: How Maddy’s social media strategy impacted her freelance business Maddy’s advice for getting testimonials on LinkedIn Tips for posting content and using direct messages on LinkedIn How Maddy balances being multi-passionate

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33:06

7 Ways I Simplified My Business This Year

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/05/30

For this special anniversary episode I’m coming clean: sometimes I get things right and sometimes I mess up. After all, I’m human and I’m constantly learning what works for me and what doesn’t. I’m excited to share how I’m taking a step back from trying to do all the things so I can be more intentional of how I use my time and energy! Here are the 7 Ways I simplified My Business: Reduced my client load Reduced the size of my team Outsourced my writing Outsourced some more admin tasks

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19:34

How to Showcase Your Brand on Social Media Alexa Taylor

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/05/23

Graphic design is a term you may not necessarily associate with social media. Alexa Taylor joins me to discuss how graphic design can easily elevate your brand and your business. She shares why consistency is key as well as simple strategies to help you connect with your clients! In this podcast episode, we talk about: What branding entails and the impact of graphic design How to showcase your work on social media What it means to have a curated look and how to achieve this style The importance

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10:12

Using Social Media to Build Stronger Connections

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/05/16

I like to compare social media to dating because both require multiple steps before you can build a solid relationship. However, instead of taking baby steps, a lot of business owners often use social media to go straight for the final step of proposal or marriage—asking for money or commitment much too quickly. Today, I’m sharing why you absolutely shouldn’t skip those crucial baby steps—and what those steps look like— when building connections online! In this podcast episode, I share: Why you

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20:36

How to Have an Outlier Marketing Strategy on Social...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/05/09

I love talking with other online marketers to learn more about their strategies for how to best leverage social media for businesses. Jamie joins me to discuss her journey from web design into online marketing. Whether you’re a solopreneur or working with a team, she shares super simple and valuable ways to uplevel your marketing game! In this podcast episode, we share: How and why Jamie began her marketing business The challenges of transitioning from web design to marketing The power of using

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24:52

Social Media for Lifestyle Bloggers with Sarah Von...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/05/03

Some people teach, some hang drywall, and others—like Sarah Von Bargen—WRITE. I myself used to be a fashion blogger back in the day, so I’m totally excited to talk with Sarah about her inspirational lifestyle blog “Yes and Yes”, and how she manages to use writing to connect with others and share content that supports what she values most. In this podcast episode, we share: How and why Sarah began her blog Why Sarah believes blogging works for her The power of having a mindset to “Keep going”

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25:58

How to Build Relationships on Social Media with Abby...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/04/25

We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you’ve got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you’re new to the online world or an introvert like me! In this podcast episode, we share: How and why Abby transitioned from teaching to content marketing How Abby used Facebook groups to

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26:31

The Importance of Evolving with Your Social Media...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/04/18

Full disclosure, I found my special guest, Elle Drouin, through her dog Mochi’s Instagram!! Elle joins me to discuss what it’s like to evolve with your business and really understand what user data says about your brand and your product. She shares tips for how to access great content whether it’s for social media, your website, or your new subscription-based program! In this podcast episode, we share: Elle’s background with Instagram and digital marketing How Elle transitioned from digital

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25:31

The Powerful Combination of SEO and Social Media with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/04/11

I’ve got Meg Clarke on the show today and we’re covering the ins and outs of SEO. Search Engine Optimization is such a vital part of having a successful online business but it’s also a topic that intimidates so many business owners and entrepreneurs. Meg totally understands the struggle and gives great suggestions for making the most of SEO! In this podcast episode, we share: How and why Meg started Clapping Dog Media The impact of helping clients make money What SEO is and how to leverage it for

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11:17

How Social Media Engagement Affects Your Bottom Line

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/04/04

In the past, marketing consisted of TV ads, radio ads, and ads in newspapers, and long wait times to know the impact of those ads. In 2019, advertising has completely shifted from communicating through one-way ads to two-way conversations. Social media really allows customers to not only connect with businesses but to connect with other customers as well. It’s important to know how social media engagement really affects your bottom line so you can leverage your platforms as much as possible!

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26:45

Building a Strong Social Media Network with Shauna...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/03/28

Today I’m talking with Shauna Armitage of Making Moxie, who is here to give you excellent tips on how to review your goals and really look at how your business and social media platforms are performing. After you listen to our conversation, I’d love for you to let me know how things are going since Quarter 1 is ending and Q2 is just around the corner! In this podcast episode, we share: What it’s like to transition from an agency to owning your own business Shauna’s process for building her social

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28:06

Encouraging Engagement on Social Media with Courtney...

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/03/21

Welcome to another episode of the Savvy Social Podcast! Today I’m talking with special guest Courtney Chaal. I love following Courtney on Instagram because she always shares such valuable and engaging content! Check out our conversation and learn easy, tangible ways you can use social media to start increasing your sales traffic. In this podcast episode, we discuss: How Courtney got started in the online business space Courtney’s “Yay for Clients” program and the value of signature services How

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19:15

What You Should and Should Not Automate on Social Media

The Mindful Marketing Podcast (Formerly Known As The... ·

2019/03/14

So many people get burned out and complain that social media posting is too repetitive, or they don’t have enough content to share to post daily. The key to using social media for your business is strategic posting that is automated. Today’s episode focuses on how automation can make your life easier and makes your social media work for you, instead of the other way around! In this podcast episode, I share: Benefits and downsides of automation Tips for automating your social media posting schedule

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