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PODCAST

The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what

technology

All Episodes

21:19

SaaStr 519: From B2C to Billions: How Vimeo executed...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/19

Vimeo went public in May as an $8 billion powerhouse in video software. Better known as the indie version of YouTube for more than a decade, the company has redefined itself from a B2C destination to the B2B solution that empowers any business to create, collaborate and connect with professional-quality video. Join Vimeo CEO Anjali Sud for a conversation with Brent Thill, Financial Analyst @ Jefferies about spotting potential in what is now a $70 billion market, and how operating as a founder within

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26:50

SaaStr 518: Slow and Steady Wins the Race: Building...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/14

Building out a marketing channel is like building product. It takes countless iterations and constant market feedback to get right. This session will introduce tactics on how to slowly and methodically test, assess success, and eventually scale a marketing channel until it hits a ceiling and it's time to move to the next one.

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20:11

SaaStr 517: Proven Leadership Frameworks for a...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/12

When sales teams succeed, the company succeeds. Revenue goes up, productivity increases, and ideally, the team continues to grow. But running a high-performing sales team isn’t an easy task. How can you ensure success within your sales organization in a way that scales with you? Heather Akuiyibo, VP of Sales at Databricks, shares her four adaptable frameworks for high-performing sales teams and how those frameworks helped Databricks’ sales teams succeed. Full video: https://youtu.be/9tn-I4f9Va4

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30:15

SaaStr 516: Lessons Learned in Scaling with Canva's...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/11

Zach joined Canva in 2013 as one of Canva’s earliest employees and has worked across product management, communications and human resources before establishing the global marketing function. Eight years later 50 million people are now using Canva every month and the company recently approached $1 Billion in Revenue. In this podcast, Zach and Jason dive into the initial growth marketing strategies and framework behind Canva’s exponential growth as a start-up, the strategies for targeting and growing

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24:41

SaaStr 515: A CEO's Guide to Marketing with Dave Kellogg

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/07

No one word strikes more terror in the heart of product-, engineering-, or even sales-oriented founders and CEOs than "marketing." How to understand marketing? How to drive marketing? How to measure marketing? What to look for in a marketing leader? In this session, we'll talk about how CEOs (and other startup execs) should think about, charter, direct, and support marketing. Full video: https://youtu.be/ggUwcE600xU Blog post:

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21:06

SaaStr 514: Reaccelerating Growth at Scale with Box...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/01/05

Learn more about Box's journey to reaccelerate growth and march toward $1B in SaaS ARR, and their CRO's lessons learned along the way. Full video: https://youtu.be/RQ6gom-lLxE Blog post: https://www.saastr.com/reaccelerating-growth-at-scale-with-boxs-cro-mark-wayland-podcast-514-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn:

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23:48

SaaStr 513: How to Scale Outbound Sales with the CROs...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/31

Amy Appleyard, SVP Global Sales @ Malwarebytes, Michelle Benfer, VP, Head of North America Sales @ HubSpot Tony Benvenuto, SVP of Sales West @ Seismic, and Anna Baird, CRO @ Outreach share lessons learned when scaling their sales teams, the importance of BDRs, key hires and when to prioritize them, and more.

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21:33

SaaStr 512: How To Innovate Faster with Community,...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/29

GitLab started as an open-source project that expanded into a public company with a buyer-based open-core business model. With over 300+ code contributions per month, innovating with the wider community is key to accelerating development efforts. Join GitLab CEO, Sid Sijbrandij, as he discusses GitLab’s journey, choosing the right business model that balances high revenue potential and community contributions, and co-creating the product with the wider community to deliver safer software faster.

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16:53

SaaStr 511: SaaStr CEO Jason Lemkin Shares 5...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/28

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from Samsara at $500M ARR, growing 72% year-over-year. Video and episode notes: https://www.saastr.com/5-interesting-learnings-from-samsara-at-500000000-in-arr/

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24:59

SaaStr 510: The Secrets to Scaling Zapier to 500...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/24

Over the past ten years, Zapier has grown from a weekend side project to global unicorn, serving millions of small and medium businesses around the world. But Zapier isn’t your typical startup story and their roots aren’t in Silicon Valley. Come hear what Zapier’s early employees learned from building the foundation of one of today’s most successful startups.

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27:15

SaaStr 509: Adding Outbound Sales & Marketing to the...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/22

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? How do you balance the two for the right target markets and audiences

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23:11

SaaStr 508: Picking the Perfect Pricing Model that...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/17

Pricing can kill your product, or make it soar. To start with, create pricing tiers and make pricing easy and convenient for your customers. Beyond that, the decisions are difficult, such as usage-based vs. predictable pricing. In this presentation, we discuss the key principles of pricing and app or online service, showing the pros and cons of your choices. Blog post & video:

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23:35

SaaStr 507: On Shifting to the Next Gear: Proven...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/15

When is the best time to find your next gear of growth? Now. Whether you are growing rapidly or seeing growth start to slow, this talk will share proven ways to accelerate. Karen Peacock, CEO of Intercom and former SVP of Small Business at Intuit, will discuss how putting customers at the forefront of your business is the key to hitting that next level. She’ll cover how to segment your customer base and analyze the health of each part as input to strategy, design and package your product based on

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27:09

SaaStr 506: A $100M ARR Pivot from Platform Product...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/10

Treasure Data was founded as a big data platform company, but struggled to compete against larger tech companies. After pivoting to a more vertical solution (CDP - Customer Data Platform), revenue growth accelerated, going from $20m to $100m in 3 years. Kazuki will share the struggles and decisions a part of pivoting the company. Blog post & video: https://www.saastr.com/100-million-arr-pivot-with-treasure-data-ceo-kazuki-ohta/

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24:34

SaaStr 505: The Future of AI, Open Source, and...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/08

A lot of startups and SaaS companies that build a business around an open source technology struggle to commercialize in a way that is both profitable and scalable, while also supporting the open source community that is so critical to innovation. Join Ali Ghodsi, CEO and Co-Founder of Databricks and Nithya Ruff, Head of Open Source at Comcast and Chair of The Linux Foundation Board, who are both open source thought leaders, for a fireside discussion about the value open source software has

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18:25

SaaStr 504: The Cutting Edge Techniques for...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/07

In this episode, Bryan Smith, Co-Founder at Leon Health sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best techniques to overcome Q4 and end-of-year stress in sales teams.

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22:44

SaaStr 503: The RevTech Stack Playbook, Going from...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/03

Gone are the days of Sales and Marketing building their own tech fiefdoms. In this podcast, Sydney Sloan, CMO at SalesLoft shares a holistic approach to adding technology that powers your revenue engine and shares examples of tech stacks, best practices, and org designs from successful companies at different growth stages. Blog post and video: https://www.saastr.com/the-revtech-stack-playbook-going-from-1m-to-100m-with-salesloft/

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23:52

SaaStr 502: Why Founders Should Prioritize Personal...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/12/02

There are countless ways for founders to learn how to build strong teams, strengthen go-to-market processes, and focus on growth and customer success. But a topic that's becoming more important, especially after such a challenging year, is founder well-being. Shopify President Harley Finkelstein shares insight on how successful entrepreneurs approach personal change, coaching, and ongoing development to achieve work-life harmony. Harley will be joined by Felicis founder and Managing Partner Aydin

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25:44

SaaStr 501: The State of Software Buying From SMB to...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/11/30

The state of software buying has changed. SaaS spending dipped in the first half of 2020 but has since accelerated and increased as we reach the end of 2021. Amanda Malko, CMO at G2, shares a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. Blog post & video: https://www.saastr.com/the-state-of-software-buying-from-smb-to-enterprise-with-g2s-cmo/

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24:30

SaaStr 500: How to Scale a Successful SaaS Sales Team...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2021/11/24

We're celebrating episode 500 of the SaaStr Podcast! Our SaaStr 'OG' podcaster, Harry Stebbings, Founder of The 20 Minute VC and, Jason Lemkin, SaaStr CEO and Founder discuss the future of the markets and how to build a successful SaaS sales team from the ground up. Blog post & video: https://www.saastr.com/how-to-scale-saas-sales-team-with-harry-stebbings-jason-lemkin/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://flatfile.com/saastr/

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