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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:03:57

AMZPPC Badger Bite #3 | Listener Q&A: What Happens...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/11/04

Today we're answering listener Daman's question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits of using your existing campaigns over starting new ones. See you in the Badger Den! Episode Highlights: 0:23 Daman's question 1:50 Restarting your old campaigns 2:30 Use an existing campaign over a new one Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail:

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00:39:10

AMZPPC 49: Make Your Best Keywords Better with Single...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/10/30

On today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy. A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don't miss learning about the keyword strategy that could transform your account. See you in the Badger Den! Episode Highlights: 2:30Reading reviews from our awesome listeners 4:25 Introducing the Single Keyword Sponsored Product Campaigns

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00:13:22

AMZPPC 48: 6 Levels of Amazon PPC Mastery

The PPC Den: Amazon PPC Advertising Mastery ·

2019/10/24

Today we've got an episode that's useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go from beginner to pro in PPC advertising. See you in the Badger Den! Episode Highlights: 2:30 Critical thinking: Bloom's Taxonomy 4:45 Level 1: Simple knowledge 5:25 Level 2: Comprehension 6:10 Level 3: Application 6:45 Level 4: Active Analysis 8:17 Level 5: Synthesize your own strategy 9:27 Level 6: Evaluation 11:27 The full process 12:07 Join Ad Badger

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00:03:45

AMZPPC Badger Bites #2 | Say Hello to a New Sponsored...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/10/22

The Sponsored Product report family grows from 6 to 7⁠ with the introduction of campaign reports. Learn out how to use this new report to find your best campaigns and manipulate data outside of the Campaign Manager. See you in the Badger Den! Episode Highlights: 0:36Updates to Sponsored Product reports 1:09 Targeting report data lasts for 90 days 1:27Introducing campaign reports 2:40Find your best campaigns easily Get all of our episodes and show notes at adbadger.com/podcast Have a question or

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00:04:04

AMZPPC Badger Bite #1 | Amazon Campaign Change History

The PPC Den: Amazon PPC Advertising Mastery ·

2019/10/17

We love to have fun with the podcast, and today we're trying a new mini-episode format called Badger Bites! These are quick tip pieces or news about the latest and greatest from Amazon ads. Today we're looking at Amazon's new Campaign Change History beta feature, and what benefits you can get from it. See you in the Badger Den! Episode Highlights: 0:23 What are Badger Bites? 1:00 Amazon's Campaign Change History (beta) 1:58Biggest impact of this feature 2:40Gain new budget insights 3:20 It's only

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00:36:26

AMZPPC 47: How to Advertise Commodity and Unique...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/10/16

On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den! Episode Highlights: 2:50 About our guest Lukas Matthews 5:45 Commodity vs. unique products 10:55

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00:35:02

AMZPPC 46: Amazon SEO — Bridging the Gap with PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2019/10/09

On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles of paid advertising. and more. See you in the Badger Den! Episode Highlights: 4:00 We're hiring at the Badger Den! 6:04 You need paid and organic to thrive 7:17 Beware the keyword dump (and learn more about it on Episode 10) 9:26 'Kitchen' is

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00:41:38

AMZPPC 45: Amazon's New Sponsored Display Ads (Beta)

The PPC Den: Amazon PPC Advertising Mastery ·

2019/10/02

On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more!Learn all about how to create them, their benefits, and some best practices.Be the first to capitalize on this opportunity while it's still in its wild west stages. See you in the Badger Den! Episode Highlights: 3:20 A funny review from cbgill83 5:13 The rise of Sponsored Display Ads 6:30 How does it

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00:30:31

AMZPPC 44: Listener Q&A: Optimizing Placement Settings

The PPC Den: Amazon PPC Advertising Mastery ·

2019/09/26

On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den! Episode Highlights: 3:45 Listener Adam's question - does it apply to you? 7:15 How mobile bids,

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00:29:47

AMZPPC 43: The Problem With Optimizing Low-Converting...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/09/18

On today’s episode, Mike & Stephen tackle a hairy situation for even the most seasoned of PPC veterans. What do you do when your products have a high Average Order Value (AOV) like $10,000 or $25,000 per sale but they're extremely low converting? The guys explain how to extend your time-frame to gather more data, ways to keep your CPCs down, and how to compare to account averages, so you can bid without worry. See you in the Badger Den! Episode Highlights: 3:51 Regular bid optimization for a

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00:09:33

AMZPPC 42: 4 Reasons Why Lowering Your Bids Won’t...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/09/11

On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn't a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den! Episode Highlights: 0:25Bids & ACoS have a complicated relationship 1:07 Keyword visibility 2:00 What if you've calculated your

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00:28:59

AMZPPC 41: What To Expect From 30 Days Of Running...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/09/04

On today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of account history, the typical 30 day cycle, and how to use the glorious PPC Triangle. Whether you’re totally new or a seasoned veteran, you’re bound to learn something new on this episode. See you in the Badger Den! Episode Highlights: 2:15 Evolution of Amazon PPC 4:04 Avoiding overhyped clickbait 5:35 Account history significance 8:30 Expectations for a

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00:36:47

AMZPPC 40: Should You Segment Your Branded Keywords...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/08/28

On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den! Episode Highlights: 3:12 Should you segment out your branded keywords? 7:05 Why this is happening more frequently 10:30 More control over

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00:31:16

AMZPPC 39: Promoting your Products with Amazon Coupons

The PPC Den: Amazon PPC Advertising Mastery ·

2019/08/22

On today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outside of the campaign tab and tackle how to effectively use coupons to increase your conversion rates. Find out how Amazon coupons work, what types of products are good fits, typical discount values, and more in this episode! See you in the Badger Den! Episode Highlights: 3:00 Introduction to guest Scott Needham 5:38 Amazon coupons overview 8:20 How to

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00:32:33

AMZPPC 38: The 7 Personality Types of an Amazon Bidder

The PPC Den: Amazon PPC Advertising Mastery ·

2019/08/14

On today’s episode, Mike and Stephen breakdown bid optimization! The guys give some insight into the seven common personas when it comes to bid optimization, some good and others not so much. Should every bid for your account be the same? Do you think the lowest ACOS possible is the most profitable? Find out the answers to these questions and learn some valuable bid optimization strategies in this episode! See you in the Badger Den! Show Highlights: 2:33 Send us your questions! 833-BAD-GERZ 3:52

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00:37:05

AMZPPC 37: 4 Things Amazon PPC Does Better than...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/08/07

On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. See you in the Badger Den! Show Highlights 4:40 Intro to the Four Areas Where Amazon Excels 5:13 The

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00:29:15

AMZPPC 36: Into the Great Unknown: Amazon DSP with...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/07/31

On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den! Show Highlights: 1:47 An introduction to Kiri Masters 4:43 Overview of Amazon Ads and Amazon DSP 9:30 A quick rundown of Amazon Ad

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00:29:14

AMZPPC 35: Increase Conversion Rates for Sponsored...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/07/24

On today’s episode, Mike and Stephen break down a straightforward strategy to improving your Sponsored Brand ads. Have your Sponsored Brand ads been overlooked and thrown together? Don’t lose valuable conversions and implement our single keyword brand ad strategy. The guys walk through the theory behind the strategy and then give some real world examples of how you can increase your conversion rate by using it. See you in the Badger Den! Show Highlights: 3:58 One simple tip to boost your Sponsored

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00:45:30

AMZPPC 34: Clickfraud, Who to Hire, Dayparting, and...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/07/17

On today's episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusting your PPC strategy by the time of day? The guys answer these questions and many more. See you in the Badger Den! If you have a question about Amazon PPC, send us a voicemail at adbadger.com/voicemail Show highlights: 3:27 Leave us a voicemail with your questions! 6:59 Question 0: What information should I include in my question? 9:45 Question 1: How

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00:30:44

AMZPPC 33: The No-Hype, All Data Approach to Prime...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/07/10

On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay

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