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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:33:24

Episode 147: MSPs – be an adult when a client fires you

Paul Green"s MSP Marketing Podcast ·

2022/09/06

Episode 147 includes: 00:00 The benefit to your MSP of identifying a ‘loss leader’ within your service 05:51 The importance of being an adult when a client leaves you 12:54 Great advice about creating measuring objectives, as part of the Ultimate MSP podcast crossover event 15:48 A process expert joins Paul to explain how to easily document the procedures within your MSP 31:38 A book recommendation to help you transition from being a manager to

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00:33:24

Episode 147: MSPs - be an adult when a client fires you

Paul Green"s MSP Marketing Podcast ·

2022/09/05

Episode 147 includes: 00:00 The benefit to your MSP of identifying a 'loss leader' within your service 05:51 The importance of being an adult when a client leaves you 12:54 Great advice about creating measuring objectives, as part of the Ultimate MSP podcast crossover event 15:48 A process expert joins Paul to explain how to easily document the procedures within your MSP 31:38 A book recommendation to help you transition from being a manager to a true leader Featured

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00:33:24

Episode 147: MSPs - be an adult when a client fires you

Paul Green"s MSP Marketing Podcast ·

2022/09/05

Episode 147 includes: 00:00 The benefit to your MSP of identifying a 'loss leader' within your service 05:51 The importance of being an adult when a client leaves you 12:54 Great advice about creating measuring objectives, as part of the Ultimate MSP podcast crossover event 15:48 A process expert joins Paul to explain how to easily document the procedures within your MSP 31:38 A book recommendation to help you transition from being a manager to a true

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00:29:38

Episode 146: Should you buy a client out of a contract?

Paul Green"s MSP Marketing Podcast ·

2022/08/30

Episode 146 includes: 00:00 When MSPs should buy clients out of contracts 06:47 The financial numbers that are important to your MSP 18:12 An MSP sales expert joins Paul to break sales down into simple steps 27:42 A book recommendation to help you combine your life skills and business experience to boost your success Featured guest: Thank you to MSP sales expert Fiona Challis for joining Paul to discuss how sales can be turned into a series

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00:29:38

Episode 146: Should you buy a client out of a contract?

Paul Green"s MSP Marketing Podcast ·

2022/08/29

Episode 146 includes: 00:00 When MSPs should buy clients out of contracts 06:47 The financial numbers that are important to your MSP 18:12 An MSP sales expert joins Paul to break sales down into simple steps 27:42 A book recommendation to help you combine your life skills and business experience to boost your success Featured guest: Thank you to MSP sales expert Fiona Challis for joining Paul to discuss how sales can be turned into a series of small

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00:29:38

Episode 146: Should you buy a client out of a contract?

Paul Green"s MSP Marketing Podcast ·

2022/08/29

Episode 146 includes: 00:00 When MSPs should buy clients out of contracts 06:47 The financial numbers that are important to your MSP 18:12 An MSP sales expert joins Paul to break sales down into simple steps 27:42 A book recommendation to help you combine your life skills and business experience to boost your success Featured guest: Thank you to MSP sales expert Fiona Challis for joining Paul to discuss how sales can be turned into a series of small simple steps. Fiona helps

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00:30:38

Episode 145: MSPs – the easy way to build SOPs

Paul Green"s MSP Marketing Podcast ·

2022/08/23

Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an ‘authority site’ 15:45 A backup expert predicts what the future could look like 28:41 A book recommendation to help you tackle the most constrained part of your business Featured guest: Thank you to Mike Andrews from NovaBACKUP for joining Paul to discuss the future of cloud back-up as solution for MSPs. Mike

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00:30:38

Episode 145: MSPs - the easy way to build SOPs

Paul Green"s MSP Marketing Podcast ·

2022/08/22

Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an 'authority site' 15:45 A backup expert predicts what the future could look like 28:41 A book recommendation to help you tackle the most constrained part of your business Featured guest: Thank you to Mike Andrews from NovaBACKUP for joining Paul to discuss the future of cloud back-up as solution for MSPs. Mike is a data

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00:30:38

Episode 145: MSPs - the easy way to build SOPs

Paul Green"s MSP Marketing Podcast ·

2022/08/22

Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an 'authority site' 15:45 A backup expert predicts what the future could look like 28:41 A book recommendation to help you tackle the most constrained part of your business Featured guest: Thank you to Mike Andrews from NovaBACKUP for joining Paul to discuss the future of cloud back-up as solution for MSPs. Mike is a data protection industry

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00:48:08

Episode 144: Your MSP needs a Dream 100 prospect list

Paul Green"s MSP Marketing Podcast ·

2022/08/16

Episode 144 includes: 00:00 Why speed is of the essence for dealing with prospects 10:59 Identify a Dream 100 prospect list to accelerate your MSP’s growth 19:40 A productivity expert explains how to do 1 hour of work in 30 minutes 46:26 A book recommendation to help you earn an MBA without the associated cost Featured guest: Thank you to Blaine Oelkers, the only Chief Results Officer®, for joining Paul to explain how you can do 1 hour of

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00:48:08

Episode 144: Your MSP needs a Dream 100 prospect list

Paul Green"s MSP Marketing Podcast ·

2022/08/15

Episode 144 includes: 00:00 Why speed is of the essence for dealing with prospects 10:59 Identify a Dream 100 prospect list to accelerate your MSP's growth 19:40 A productivity expert explains how to do 1 hour of work in 30 minutes 46:26 A book recommendation to help you earn an MBA without the associated cost Featured guest: Thank you to Blaine Oelkers, the only Chief Results Officer®, for joining Paul to explain how you can do 1 hour of work in 30

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00:48:08

Episode 144: Your MSP needs a Dream 100 prospect list

Paul Green"s MSP Marketing Podcast ·

2022/08/15

Episode 144 includes: 00:00 Why speed is of the essence for dealing with prospects 10:59 Identify a Dream 100 prospect list to accelerate your MSP's growth 19:40 A productivity expert explains how to do 1 hour of work in 30 minutes 46:26 A book recommendation to help you earn an MBA without the associated cost Featured guest: Thank you to Blaine Oelkers, the only Chief Results Officer®, for joining Paul to explain how you can do 1 hour of work in 30 minutes. Blaine is a high

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00:41:00

Episode 143: Admit what your MSP CAN’T do, to win trust

Paul Green"s MSP Marketing Podcast ·

2022/08/09

Episode 143 includes: 00:00 The marketing power of admitting your limitations 08:00 Understand the Pros and Cons of using MSP jargon 17:36 A marketing expert explains why email marketing isn’t dead 39:44 A book recommendation to help you create better customer service Featured guest: Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn’t dead. Nate is the founder of Tech Pro

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00:41:00

Episode 143: Admit what your MSP CAN'T do, to win trust

Paul Green"s MSP Marketing Podcast ·

2022/08/08

Episode 143 includes: 00:00 The marketing power of admitting your limitations 08:00 Understand the Pros and Cons of using MSP jargon 17:36 A marketing expert explains why email marketing isn't dead 39:44 A book recommendation to help you create better customer service Featured guest: Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn't dead. Nate is the founder of Tech Pro Marketing, a marketing

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00:41:00

Episode 143: Admit what your MSP CAN'T do, to win trust

Paul Green"s MSP Marketing Podcast ·

2022/08/08

Episode 143 includes: 00:00 The marketing power of admitting your limitations 08:00 Understand the Pros and Cons of using MSP jargon 17:36 A marketing expert explains why email marketing isn't dead 39:44 A book recommendation to help you create better customer service Featured guest: Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn't dead. Nate is the founder of Tech Pro Marketing, a marketing company specifically

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00:26:38

Episode 142: Your MSP’s marketing advantage: Showing...

Paul Green"s MSP Marketing Podcast ·

2022/08/02

Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul’s real life example of why ‘before & after’ case studies matter 12:59 The MSP owner who thinks the tech on-site visit is dead 25:11 A book recommendation to help you build trust within internal teams Featured guest: Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead. Harold Mann is

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00:26:38

Episode 142: Your MSP's marketing advantage: Showing...

Paul Green"s MSP Marketing Podcast ·

2022/08/01

Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul's real life example of why 'before & after' case studies matter 12:59 The MSP owner who thinks the tech on-site visit is dead 25:11 A book recommendation to help you build trust within internal teams Featured guest: Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead. Harold Mann is co-founder of Mann Consulting, an IT

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00:26:38

Episode 142: Your MSP's marketing advantage: Showing...

Paul Green"s MSP Marketing Podcast ·

2022/08/01

Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul's real life example of why 'before & after' case studies matter 12:59 The MSP owner who thinks the tech on-site visit is dead 25:11 A book recommendation to help you build trust within internal teams Featured guest: Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead. Harold Mann is co-founder of Mann

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00:29:36

Episode 141: How this MSP is achieving “crazy growth”

Paul Green"s MSP Marketing Podcast ·

2022/07/26

Episode 141 includes: How one MSP has driven huge growth over the last couple of years – what they did and why Which business cards have a place in your wallet in 2022? Plus on the show this week, a sales expert with advice to make selling much easier for you Featured guest: Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier. Adam has 20 years sales experience ranging from

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00:29:36

Episode 141: How this MSP is achieving "crazy growth"

Paul Green"s MSP Marketing Podcast ·

2022/07/25

Episode 141 includes: How one MSP has driven huge growth over the last couple of years - what they did and why Which business cards have a place in your wallet in 2022? Plus on the show this week, a sales expert with advice to make selling much easier for you Featured guest: Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier. Adam has 20 years sales experience ranging from telesales, field sales, key account sales, key

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