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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

31:04

Priscilla Beats the Persona Drum

Ponderings from the Perch ·

2018/08/10

Is your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla McKinney and Dan Leadbetter explore the topic of buyer personas. “Buyer personas give you the research you need to create content and messages for the person who is most likely to buy your product.” Throughout the episode, Priscilla

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32:33

Priscilla and Maribeth Kuzmeski are Total Podcast Nerds

Ponderings from the Perch ·

2018/07/27

In this episode of Ponderings from the Perch, Priscilla McKinney teams up with her podcast sister– Maribeth Kuzmeski of the Female Insight Zone podcast and Red Zone Marketing. Throughout the episode, the two share insights from their experiences as entrepreneurs, marketers and podcast hosts. Maybe you're a podcaster looking to take your craft to the next level, or maybe you're just an avid listener who appreciates the nuances of the medium... either way, you're in for a treat as Maribeth shares the

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33:38

Priscilla Gets a New Pony

Ponderings from the Perch ·

2018/07/13

With all of the headlines about Facebook’s privacy policy and algorithm changes, you’ve probably been left scratching your head and asking questions like: How is my Facebook feed going to change? How do I get more interactions on my Facebook business page? Why did Mark Zuckerberg have to testify before Congress? And why doesn’t he ever blink? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, is back with Dan Leadbetter. Join them as they

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34:43

Priscilla is Not Michael Scott

Ponderings from the Perch ·

2018/06/29

If The Office taught us anything, it’s that managing people is harder than it looks. From creating an enjoyable work environment to fostering creativity and innovation, being a good boss takes practice, intention and a little bit of skill. While Priscilla is definitely not Michael Scott, in this episode of Ponderings from the Perch, she reveals which fictional boss she identifies with most. Tune-in as Priscilla answers questions about leadership styles, creating stellar office culture and supporting

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31:05

Priscilla and Dana Hit the (Green) Books

Ponderings from the Perch ·

2018/06/15

If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinneyinterviews Dana Stanley– Director of Operations at GreenBook. Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online

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26:43

Priscilla Gets Grilled by Beck on "Take Your Kid to...

Ponderings from the Perch ·

2018/05/18

In observation of National Take Your Kid To Work Day, Priscilla and Beck McKinney co-host a special edition of Ponderings from the Perch. In doing so, they learn more about each other, and verily, more about themselves in the process. Beck has prepared a special pop quiz full of insightful questions for Priscilla about entrepreneurship, motivators, goals, and the importance of the silence during the Masters. Priscilla turns the tables back on Beck to find out why he thinks the office is slightly

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34:06

Priscilla Gets Radical with Thought Leadership Theory

Ponderings from the Perch ·

2018/04/06

What happens when you put two thought leaders in the same room? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, and Dan Leadbetter explore the different roles of thought leaders. After getting asked the same question at numerous speaking engagements, Priscilla honed in on the topic of thought leadership. Whether they acknowledge it or not, Priscilla explains, “Companies are built around thought leadership.” Identifying and amplifying

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48:47

Priscilla and Simon Dunn are "Really, Really Keen"

Ponderings from the Perch ·

2018/03/16

Join a fun-filled podcast with design wiz Simon Dunn, from Keen As Mustard Marketing, as he and Priscilla discuss holistic marketing strategy methods, data visualization, and the importance of industry networking. Simon, with Keen as Mustard, has been finding new ways for agencies to understand research and insights for the past ten years, with an indisputable understanding of the complexities of the field. “You don’t just do a new brand, or launch a new website, sit back and wait for the work to

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34:40

Priscilla and Kathrin O'Sullivan Move a Giant Ship

Ponderings from the Perch ·

2018/03/02

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kathrin O'Sullivan, organizational development consultant, facilitator, executive coach, and extraordinary public speaker. O'Sullivan is a twelve-year veteran of Google, where she most recently served as Leadership Development Manager, and has studied with some of the most distinguished thought leaders in her field. Priscilla and Kathrin discuss the complexities of effecting change through coaching in an

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38:14

Priscilla and Fritz Grutzner Slay the Brand Dragon

Ponderings from the Perch ·

2018/02/16

In this episode, Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing chats with Fritz Grutzner, founder and President of Brandgarten. As a brand strategy consultant with 30 years of brand-building experience for Fortune 500s and non-profits in the U.S. and abroad, he shares his insights about how emotion drives behavior. His superpower involves identifying emotional insights and drivers of brand choice, helping organizations discover their most compelling, authentic brand story and

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36:12

Priscilla Reviews Lifestyle Blogging with Kyle...

Ponderings from the Perch ·

2018/02/02

Want to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kyle Drenon, Director of Marketing at Murney Associates in Springfield, MO. After attending Mozcon 4 years ago, he details his slightly-Jerry Maguire story about how he came back to his job ready to take his company's marketing a new direction. Find out what happened next to bring this man, this myth, this Springfield, MO lifestyle guru to leading a small but mighty team

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40:07

Priscilla Tries Interact - a Quiz Taking Software...

Ponderings from the Perch ·

2018/01/05

Are you desperate to know what kind of fruit you are? Need to know who is your celebrity style icon? First, join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Josh Haynam of Interact, a quiz software company. In this episode we ask: When was the last time you took a fun quiz? When was the last time you took a meaningful quiz? And, for the purposes of this show, When was the last time someone took a quiz and it turned into a sale for your business? Yup, Josh is

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41:55

2017 Holiday Spectacular! Spectacular!

Ponderings from the Perch ·

2017/12/22

Priscilla and the gang (not to be confused with Kool and the Gang) bring to you the Little Bird Marketing second annual Holiday Spirit Variety Show: Spectacular! Spectacular! Get your cup of cocoa, sit back in front of a roaring fire (either in the fireplace, or the YouTube looped video if you are a millennial) and soak in the entertainment, interviews, original music and general nonsense as you break through your deepest desire to know the "peeps" more intimately (except for Ryan). Do you love us

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40:07

Priscilla Gives Matt Hayman a 5-Star Review

Ponderings from the Perch ·

2017/12/08

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Matt Hayman, founder at Review Minder where he develops and executes on-line strategies to improve companies' online presence and clout. Matt understands not only the intricacies of this ever changing digital landscape, but he is also able to translate his knowledge into practical tips with true business benefit. Business owners are being inundated with tactics, multiple channels, a never ending string of review

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44:03

Priscilla Activates her Wonder Twin Powers with...

Ponderings from the Perch ·

2017/10/20

Curious about how Wonder Twin Powers activate?Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kristin Luck, Growth Strategist, entrepreneur, Global Strategic Advisor and dynamic powerhouse behind Luck Collective. Kristin is busy traveling the world, serving clients across Asia Pacific, Europe, North America and speaking at multiple marketing research conferences and entrepreneurial events. In this podcast, she pauses to reflect on her journey toward consulting

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36:24

Priscilla Does Inbound with Gray MacKenzie

Ponderings from the Perch ·

2017/09/22

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Gray MacKenzie, co-founder of Guava Box and DoInbound. Over the last 7 years, Gray has helped businesses grow efficiently by increasing revenue and reducing overhead. They take their combined expertise and tackle the deeper topic of bringing sales and marketing together in a comprehensive revenue strategy. They talk shop as mutual agency owners and discuss inbound in general. His day to day at Guava Box was

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39:38

Priscilla Trades up with Tony D'Amato

Ponderings from the Perch ·

2017/09/08

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with her long-time friend, Tony D'Amato, Senior Sponsorship & Experiential Marketing Leader with 3M's auto care business development unit. If you think that's quite a title wait until you hear about his travel schedule! Serving together on the board of Enlace for more than a decade, they bonded over their shared passion for poverty alleviation and community transformation in El Salvador. They've laughed, they've cried

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41:26

Priscilla Goes Global with Agency Genius Peter Levitan

Ponderings from the Perch ·

2017/08/25

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi & Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on all things marketing - especially when it comes to change in the agency world. Far beyond his global marketing agency fame, Peter also ran his own Portland agency and raised over $15 million for his two internet start-up companies. Not too shabby for a Ponderings from the Perch podcast guest,

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38:29

Priscilla Gets Empowered with Robyn Crane

Ponderings from the Perch ·

2017/07/28

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Robyn Crane, Money & Business Growth Expert known for hosting the TV show, The Financial G-Spot, Radio Show, Let’s Talk Money and as a 4-Time #1 Best Selling Author. Robyn's a self-starter and totally authentic entrepreneur introduced to Priscilla through a mutual friend. Their straight-forward approach to sales and marketing is refreshing. They talk about the nonsense involved when people refer to as an

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33:15

Priscilla Goes Nomad with Paul Kortman

Ponderings from the Perch ·

2017/07/14

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Paul Kortman, Digital Marketer, SEO expert and lead nomad of the Kortman family. He and his wife take Priscilla's favorite motto of "carve out the life you want to live" very seriously. He weaves expert marketing advice in with tails from the road on this episode. As a self-proclaimed certified nerd he originally worked at an agency where he couldn't keep his mouth shut, saying they were doing SEO and PPC wrong

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